CBS Wins In Viewers And Key Demos For The Second Straight Week

Categories: Network TV Press Releases

Written By

March 27th, 2012

via press release:

CBS WINS IN VIEWERS AND KEY DEMOS FOR THE SECOND STRAIGHT WEEK

 

"NCIS" is the #1 Program of the Week Out Delivering "American Idol," "The Voice" and the Spring Premiere of "Dancing with the Stars"

 

"NCIS" is Also the Top Drama in Adults 18-49 While "Two and a Half Men" is the #1 Comedy/Scripted Series in Adults 18-49

 

CBS Continues to Post Season Long Growth in Viewers, Adults 18-49 and

Adults 25-54

 

            CBS placed first in viewers, adults 18-49 and adults 25-54 for the second consecutive week led by CBS Sports coverage of the NCAA Men's College Basketball Tournament and its scripted programming, according to Nielsen live plus same day ratings for the week ending March 25, week 27 of the 2011-2012 season.

 

NCIS was the week's #1 program in viewers, finishing ahead of all dancing and singing reality competition.  NCIS, NCIS: LOS ANGELES and Criminal Minds were the week's top dramas while Two and a Half Men, MIKE & MOLLY, 2 Broke Girls and How I Met Your Mother were the week's top comedies. 

 

Among adults 18-49, NCIS was the week's top drama for the fifth consecutive first-run broadcast while Two and a Half Men was the week's top comedy/scripted series.

 

            For the week in viewers:  CBS (9.78m), ABC (6.86m), FOX (6.72m) and NBC (5.31m).  Season-to-date:  CBS (12.00m), FOX (9.05m), ABC (8.27m) and NBC (7.72m).

 

            For the week in households:  CBS (6.2/10), ABC (4.4/07), FOX (4.1/07) and NBC (3.4/06). Season-to-date:  CBS (7.5/12), FOX (5.4/09), ABC (5.3/09) and NBC (4.7/08). 

 

For the week in key demographics, CBS was first in adults 25-54 (3.3/09) and adults 18-49 (2.6/08).  CBS was first in adults 25-54 for the third consecutive week, first in adults 18-49 for the second straight week.  Season-to-date, CBS is first in adults 25-54 (4.0/10) and second adults 18-49 (3.1/08, -0.2 behind FOX).  Season-to-date, CBS is up +4% in households, +1% in viewers, +3% in both adults 25-54 and adults 18-49 compared to last year. 

 

 

CBS Weekly Highlights:

 

? Two and a Half Men (7.1/11, 11.47m; 9:00-9:31PM) was second in households, adults 18-49 (3.8/10) and adults 18-34 (2.3/07).  Compared to the last first-run episode on February 27, 2012, Two and a Half Men was up +6% in adults 18-49 (from 3.6/09), even in both adults 25-54 (4.9/11) and adults 18-34.

 

? Hawaii Five-0 (6.0/10, 9.31m) was first in adults 25-54 (3.3/08) and adults 18-49 (2.5/06).

 

? On Tuesday, CBS was first in households (9.8/16), viewers (15.52m), adults 25-54 (4.0/10) and adults 18-49 (2.7/08).  CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49.

 

? NCIS was first in households (11.9/19), viewers (19.06m), adults 25-54 (4.9/13) and adults 18-49 (3.4/10).  Compared to the last first-run episode (on February 28, 2012), NCIS was up +5% in households (from 11.3/17), even in adults 25-54 and added +860,000 viewers (from 18.20m, +5%).  NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

 

? NCIS: LOS ANGELES was first in households (10.2/16), viewers (16.17m), adults 25-54 (4.1/10) and adults 18-49 (2.8/08).  Compared to the last first run episode (on February 29, 2012), NCIS: LOS ANGELES was up +3% in households (from 9.9/15) and added +320,000 viewers (from 15.85m, +2%).

 

? Unforgettable was first in households (7.3/12), viewers (11.32m), adults 25-54 (2.9/07) and adults 18-49 (2.1/06).  Compared to the last first-run episode (on February 28, 2012), Unforgettable was up +12% in households (from 6.5/11), +7% in adults 25-54 (from 2.7/07), +11% in adults 18-49 (from 1.9/05) and added +1.39m viewers (from 9.93m, +14%).

 

? SURVIVOR: ONE WORLD was second in households (6.2/10), viewers (10.47m), adults 25-54 (4.0/10) and adults 18-49 (2.8/09).

 

? Criminal Minds was second in households (7.9/12), viewers (12.09m), adults 25-54 (4.2/10) and adults 18-49 (3.2/09).  Compared to last week, Criminal Minds was up +8% in households (from 7.3/11), +11% in adults 25-54 (from 3.8/09), +14% in adults 18-49 (from 2.8/08) and added +660,000 viewers (from 11.43m, +6%).

 

? CSI: CRIME SCENE INVESTIGATION was first in households (7.3/12), viewers (11.38m), adults 25-54 (3.5/09) and adults 18-49 (2.6/07).

 

? 60 Minutes(7:19-8:19PM) posted a 7.2/12 with 11.24m viewers, 3.2/09 in adults 25-54 and 2.3/07 in adults 18-49 – finishing first in households, viewers, adults 25-54 and adults 18-49 from 7:30-8:30PM.  60 Minutes was Sunday's #1 prime program in both households and viewers.

 

? THE Amazing Race 20 (8:19-9:19PM) posted a 5.6/09 with 9.35m viewers, 3.5/08 in adults 25-54 and 2.6/07 in adults 18-49 – finishing first in households and viewers, tied for first in adults 25-54 (with ABC) and second in adults 18-49 from 8:30-9:30PM.

 

? THE Good Wife (9:19-10:19PM) posted a 6.5/10 with 9.77m viewers, 2.6/06 in adults 25-54 and 1.8/05 in adults 18-49 – finishing first in households and viewers, second in adults 25-54 from 9:30-10:30PM.

 

? CSI: MIAMI (10:19-11:19PM) posted a 6.1/11 with 9.29m viewers, 2.8/07 in adults 25-54 and 2.1/06 in adults 18-49.  From 10:30-11:00PM, CSI: MIAMI was first in both households and viewers, second in adults 25-54 and tied for second in adults 18-49 (with ABC). 

 

CBS top programs of the week:   #1 NCIS (an average for 19.06m viewers), #4 NCIS: LOS ANGELES (16.17m), #6 Criminal Minds (12.09m), #10 TWO AND A HALF MEN (11.47m), #11 CSI: CRIME SCENE INVESTIGATION (11.38m), #12 Unforgettable (11.32m), #13 60 Minutes (11.24m), #14 CBS NCAA POST GUN SUNDAY 2 (S) (11.02m), #15 CBS NCAA Basketball CHAMPIONSHIP SATURDAY 2 "Ohio State vs. Syracuse" (S) (10.95m), #16 SURVIVOR:  ONE WORLD (10.47m), #17 THE Good Wife (9.77m),  #18 MIKE & MOLLY (9.71m), #19 2 Broke Girls (9.38m), #20 THE Amazing Race 20 (9.35m), #21 Hawaii Five-0 (9.31m), #22 CSI: MIAMI (9.29m), #23 CBS NCAA POST GUN SATURDAY 2 (S) (8.91m), #27 CBS NCAA Basketball CHAMPIONSHIP FRIDAY 2 "Indiana vs. Kentucky" (8.70m), and #28 How I Met Your Mother (8.15m).

 

Prime averages are based on the following hours of rated broadcasts in Week #27

 

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #27 of 2011-12 Season (ending: 03/25/12)                                                       

                                                                                               

                        2011-12                                                                                              

                                                                                               

VIEWERS                                                                                          

                        (000)                           

CBS                 9,780                          

NBC                5,312                          

ABC                6,863                          

FOX                6,722                                                                                                              

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 3.3       9                     

NBC                2.0       5                     

ABC                2.3       6                     

FOX                2.7       7                                                                                             

                                                                                               

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 2.6       8                     

NBC                1.6       5                     

ABC                1.7       5                     

FOX                2.2       6                                                                                             

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                                                                    

SEASON-TO-DATE RATINGS REPORT (09/19/11-03/25/12)                                                                                           

                        2011-12                                                                                              

                                                                                               

VIEWERS                                                                                          

                        (000)                           

CBS                 12,000                        

NBC                7,722                          

ABC                8,266                          

FOX                9,045                          

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 4.0       10                   

NBC                3.1       7                     

ABC                3.1       7                     

FOX                3.7       9                                                                                             

 

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 3.1       8                     

NBC                2.6       7                     

ABC                2.5       7                     

FOX                3.3       9                                                         

                       

 
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