CNN Morning Woes: Lowest Quarterly 5-7am & 7-9am Ratings In More Than A Decade

CNN morning ratings need more caffeine. CNN’s new morning shows Early Start and Starting Point notched the lowest quarterly average demo (adults 25-54) viewership and total viewership (P2+) in the first quarter of 2012* for any CNN morning shows in the 5-7am and 7-9am periods in more than a decade.

Ratings barista, triple espresso!

Quarterly historical numbers from Nielsen for CNN’s 5-7am and 7-9am morning shows.

		P 2+	P 25-54
Period	Time	(000s)	(000s)
12/31/00-04/01/01	05:00A -07:00A	59	31
04/02/01-07/01/01	05:00A -07:00A	78	37
12/26/11-03/25/12	05:00A -07:00A	152	67
09/26/11-12/25/11	05:00A -07:00A	163	75
06/27/11-09/25/11	05:00A -07:00A	189	87
09/27/10-12/26/10	05:00A -07:00A	196	72
06/28/10-09/26/10	05:00A -07:00A	207	89
03/28/11-06/26/11	05:00A -07:00A	223	111
12/26/10-03/27/11	05:00A -07:00A	226	104
04/01/02-06/30/02	05:00A -07:00A	228	99
07/02/01-09/30/01	05:00A -07:00A	237	138
12/31/01-03/31/02	05:00A -07:00A	239	110
06/30/03-09/28/03	05:00A -07:00A	241	116
09/29/03-12/28/03	05:00A -07:00A	241	132
03/28/05-06/26/05	05:00A -07:00A	243	102
03/29/10-06/27/10	05:00A -07:00A	243	114
12/28/03-03/28/04	05:00A -07:00A	245	121
07/01/02-09/29/02	05:00A -07:00A	246	122
10/01/07-12/30/07	05:00A -07:00A	247	107
06/28/04-09/26/04	05:00A -07:00A	250	103
03/29/04-06/27/04	05:00A -07:00A	255	107
03/27/06-06/25/06	05:00A -07:00A	256	118
12/27/09-03/28/10	05:00A -07:00A	259	102
12/26/05-03/26/06	05:00A -07:00A	260	104
07/02/07-09/30/07	05:00A -07:00A	260	112
09/27/04-12/26/04	05:00A -07:00A	268	112
04/02/07-07/01/07	05:00A -07:00A	268	122
09/28/09-12/27/09	05:00A -07:00A	269	102
12/31/06-04/01/07	05:00A -07:00A	274	130
09/30/02-12/29/02	05:00A -07:00A	277	134
12/30/07-03/30/08	05:00A -07:00A	277	120
12/26/04-03/27/05	05:00A -07:00A	281	110
09/25/06-12/31/06	05:00A -07:00A	282	126
09/26/05-12/25/05	05:00A -07:00A	292	103
03/31/08-06/29/08	05:00A -07:00A	301	123
06/26/06-09/24/06	05:00A -07:00A	320	149
03/30/09-06/28/09	05:00A -07:00A	322	128
12/28/08-03/29/09	05:00A -07:00A	324	133
06/29/09-09/27/09	05:00A -07:00A	331	126
06/30/08-09/28/08	05:00A -07:00A	334	133
06/27/05-09/25/05	05:00A -07:00A	369	169
09/29/08-12/28/08	05:00A -07:00A	415	180
10/01/01-12/30/01	05:00A -07:00A	430	232
03/31/03-06/29/03	05:00A -07:00A	436	239
12/29/02-03/30/03	05:00A -07:00A	441	255

–

		P 2+	P 25-54
Period	Time	(000s)	(000s)
01/01/01-04/01/01	07:00A -09:00A	154	81
04/02/01-07/01/01	07:00A -09:00A	169	86
12/26/11-03/25/12	07:00A -09:00A	245	97
09/27/10-12/26/10	07:00A -09:00A	276	104
09/26/11-12/25/11	07:00A -09:00A	291	114
06/27/11-09/25/11	07:00A -09:00A	295	118
06/28/10-09/26/10	07:00A -09:00A	312	121
12/27/10-03/27/11	07:00A -09:00A	355	156
03/28/11-06/26/11	07:00A -09:00A	361	150
03/29/10-06/27/10	07:00A -09:00A	363	144
12/28/09-03/28/10	07:00A -09:00A	385	144
03/27/06-06/25/06	07:00A -09:00A	400	167
01/01/07-04/01/07	07:00A -09:00A	400	161
07/02/01-09/30/01	07:00A -09:00A	409	222
10/01/07-12/30/07	07:00A -09:00A	409	135
09/28/09-12/27/09	07:00A -09:00A	410	143
09/25/06-12/31/06	07:00A -09:00A	426	182
04/02/07-07/01/07	07:00A -09:00A	431	162
12/26/05-03/26/06	07:00A -09:00A	443	168
04/01/02-06/30/02	07:00A -09:00A	444	195
03/31/08-06/29/08	07:00A -09:00A	447	151
07/02/07-09/30/07	07:00A -09:00A	453	162
07/01/02-09/29/02	07:00A -09:00A	459	218
09/29/03-12/28/03	07:00A -09:00A	459	200
03/28/05-06/26/05	07:00A -09:00A	459	162
12/31/07-03/30/08	07:00A -09:00A	459	162
12/27/04-03/27/05	07:00A -09:00A	469	157
09/27/04-12/26/04	07:00A -09:00A	476	158
06/28/04-09/26/04	07:00A -09:00A	478	157
03/29/04-06/27/04	07:00A -09:00A	479	157
06/29/09-09/27/09	07:00A -09:00A	482	170
12/29/03-03/28/04	07:00A -09:00A	488	201
06/30/03-09/28/03	07:00A -09:00A	489	184
12/31/01-03/31/02	07:00A -09:00A	493	228
09/26/05-12/25/05	07:00A -09:00A	496	154
06/26/06-09/24/06	07:00A -09:00A	500	204
06/30/08-09/28/08	07:00A -09:00A	502	184
03/30/09-06/28/09	07:00A -09:00A	506	166
12/29/08-03/29/09	07:00A -09:00A	563	203
09/30/02-12/29/02	07:00A -09:00A	576	251
06/27/05-09/25/05	07:00A -09:00A	653	254
09/29/08-12/28/08	07:00A -09:00A	663	267
10/01/01-12/30/01	07:00A -09:00A	791	394
03/31/03-06/29/03	07:00A -09:00A	801	372
12/30/02-03/30/03	07:00A -09:00A	815	409