CNN Morning Woes: Lowest Quarterly 5-7am & 7-9am Ratings In More Than A Decade

Categories: Cable News Ratings

Written By

March 27th, 2012

CNN morning ratings need more caffeine. CNN's new morning shows Early Start and Starting Point notched the lowest quarterly average demo (adults 25-54) viewership and total viewership (P2+) in the first quarter of 2012* for any CNN morning shows in the 5-7am and 7-9am periods in more than a decade.

Ratings barista, triple espresso!

Quarterly historical numbers from Nielsen for CNN's 5-7am and 7-9am morning shows.

P 2+ P 25-54
Period Time (000s) (000s)
12/31/00-04/01/01 05:00A -07:00A 59 31
04/02/01-07/01/01 05:00A -07:00A 78 37
12/26/11-03/25/12 05:00A -07:00A  152 67
09/26/11-12/25/11 05:00A -07:00A 163 75
06/27/11-09/25/11 05:00A -07:00A 189 87
09/27/10-12/26/10 05:00A -07:00A 196 72
06/28/10-09/26/10 05:00A -07:00A 207 89
03/28/11-06/26/11 05:00A -07:00A 223 111
12/26/10-03/27/11 05:00A -07:00A 226 104
04/01/02-06/30/02 05:00A -07:00A 228 99
07/02/01-09/30/01 05:00A -07:00A 237 138
12/31/01-03/31/02 05:00A -07:00A 239 110
06/30/03-09/28/03 05:00A -07:00A 241 116
09/29/03-12/28/03 05:00A -07:00A 241 132
03/28/05-06/26/05 05:00A -07:00A 243 102
03/29/10-06/27/10 05:00A -07:00A 243 114
12/28/03-03/28/04 05:00A -07:00A 245 121
07/01/02-09/29/02 05:00A -07:00A 246 122
10/01/07-12/30/07 05:00A -07:00A 247 107
06/28/04-09/26/04 05:00A -07:00A 250 103
03/29/04-06/27/04 05:00A -07:00A 255 107
03/27/06-06/25/06 05:00A -07:00A 256 118
12/27/09-03/28/10 05:00A -07:00A 259 102
12/26/05-03/26/06 05:00A -07:00A 260 104
07/02/07-09/30/07 05:00A -07:00A 260 112
09/27/04-12/26/04 05:00A -07:00A 268 112
04/02/07-07/01/07 05:00A -07:00A 268 122
09/28/09-12/27/09 05:00A -07:00A 269 102
12/31/06-04/01/07 05:00A -07:00A 274 130
09/30/02-12/29/02 05:00A -07:00A 277 134
12/30/07-03/30/08 05:00A -07:00A 277 120
12/26/04-03/27/05 05:00A -07:00A 281 110
09/25/06-12/31/06 05:00A -07:00A 282 126
09/26/05-12/25/05 05:00A -07:00A 292 103
03/31/08-06/29/08 05:00A -07:00A 301 123
06/26/06-09/24/06 05:00A -07:00A 320 149
03/30/09-06/28/09 05:00A -07:00A 322 128
12/28/08-03/29/09 05:00A -07:00A 324 133
06/29/09-09/27/09 05:00A -07:00A 331 126
06/30/08-09/28/08 05:00A -07:00A 334 133
06/27/05-09/25/05 05:00A -07:00A 369 169
09/29/08-12/28/08 05:00A -07:00A 415 180
10/01/01-12/30/01 05:00A -07:00A 430 232
03/31/03-06/29/03 05:00A -07:00A 436 239
12/29/02-03/30/03 05:00A -07:00A 441 255

-

P 2+ P 25-54
Period Time (000s) (000s)
01/01/01-04/01/01 07:00A -09:00A 154 81
04/02/01-07/01/01 07:00A -09:00A 169 86
12/26/11-03/25/12 07:00A -09:00A  245 97
09/27/10-12/26/10 07:00A -09:00A 276 104
09/26/11-12/25/11 07:00A -09:00A 291 114
06/27/11-09/25/11 07:00A -09:00A 295 118
06/28/10-09/26/10 07:00A -09:00A 312 121
12/27/10-03/27/11 07:00A -09:00A 355 156
03/28/11-06/26/11 07:00A -09:00A 361 150
03/29/10-06/27/10 07:00A -09:00A 363 144
12/28/09-03/28/10 07:00A -09:00A 385 144
03/27/06-06/25/06 07:00A -09:00A 400 167
01/01/07-04/01/07 07:00A -09:00A 400 161
07/02/01-09/30/01 07:00A -09:00A 409 222
10/01/07-12/30/07 07:00A -09:00A 409 135
09/28/09-12/27/09 07:00A -09:00A 410 143
09/25/06-12/31/06 07:00A -09:00A 426 182
04/02/07-07/01/07 07:00A -09:00A 431 162
12/26/05-03/26/06 07:00A -09:00A 443 168
04/01/02-06/30/02 07:00A -09:00A 444 195
03/31/08-06/29/08 07:00A -09:00A 447 151
07/02/07-09/30/07 07:00A -09:00A 453 162
07/01/02-09/29/02 07:00A -09:00A 459 218
09/29/03-12/28/03 07:00A -09:00A 459 200
03/28/05-06/26/05 07:00A -09:00A 459 162
12/31/07-03/30/08 07:00A -09:00A 459 162
12/27/04-03/27/05 07:00A -09:00A 469 157
09/27/04-12/26/04 07:00A -09:00A 476 158
06/28/04-09/26/04 07:00A -09:00A 478 157
03/29/04-06/27/04 07:00A -09:00A 479 157
06/29/09-09/27/09 07:00A -09:00A 482 170
12/29/03-03/28/04 07:00A -09:00A 488 201
06/30/03-09/28/03 07:00A -09:00A 489 184
12/31/01-03/31/02 07:00A -09:00A 493 228
09/26/05-12/25/05 07:00A -09:00A 496 154
06/26/06-09/24/06 07:00A -09:00A 500 204
06/30/08-09/28/08 07:00A -09:00A 502 184
03/30/09-06/28/09 07:00A -09:00A 506 166
12/29/08-03/29/09 07:00A -09:00A 563 203
09/30/02-12/29/02 07:00A -09:00A 576 251
06/27/05-09/25/05 07:00A -09:00A 653 254
09/29/08-12/28/08 07:00A -09:00A 663 267
10/01/01-12/30/01 07:00A -09:00A 791 394
03/31/03-06/29/03 07:00A -09:00A 801 372
12/30/02-03/30/03 07:00A -09:00A 815 409

-
NOTE: All ratings are live plus same day DVR viewing.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

*Q1 2012 for ratings purposes was 12/26/11-3/25/12

 
© 2014 Tribune Digital Ventures