CNN Morning Woes: Lowest Quarterly 5-7am & 7-9am Ratings In More Than A Decade

CNN morning ratings need more caffeine. CNN’s new morning shows Early Start and Starting Point notched the lowest quarterly average demo (adults 25-54) viewership and total viewership (P2+) in the first quarter of 2012* for any CNN morning shows in the 5-7am and 7-9am periods in more than a decade.

Ratings barista, triple espresso!

Quarterly historical numbers from Nielsen for CNN’s 5-7am and 7-9am morning shows.

P 2+ P 25-54
Period Time (000s) (000s)
12/31/00-04/01/01 05:00A -07:00A 59 31
04/02/01-07/01/01 05:00A -07:00A 78 37
12/26/11-03/25/12 05:00A -07:00A  152 67
09/26/11-12/25/11 05:00A -07:00A 163 75
06/27/11-09/25/11 05:00A -07:00A 189 87
09/27/10-12/26/10 05:00A -07:00A 196 72
06/28/10-09/26/10 05:00A -07:00A 207 89
03/28/11-06/26/11 05:00A -07:00A 223 111
12/26/10-03/27/11 05:00A -07:00A 226 104
04/01/02-06/30/02 05:00A -07:00A 228 99
07/02/01-09/30/01 05:00A -07:00A 237 138
12/31/01-03/31/02 05:00A -07:00A 239 110
06/30/03-09/28/03 05:00A -07:00A 241 116
09/29/03-12/28/03 05:00A -07:00A 241 132
03/28/05-06/26/05 05:00A -07:00A 243 102
03/29/10-06/27/10 05:00A -07:00A 243 114
12/28/03-03/28/04 05:00A -07:00A 245 121
07/01/02-09/29/02 05:00A -07:00A 246 122
10/01/07-12/30/07 05:00A -07:00A 247 107
06/28/04-09/26/04 05:00A -07:00A 250 103
03/29/04-06/27/04 05:00A -07:00A 255 107
03/27/06-06/25/06 05:00A -07:00A 256 118
12/27/09-03/28/10 05:00A -07:00A 259 102
12/26/05-03/26/06 05:00A -07:00A 260 104
07/02/07-09/30/07 05:00A -07:00A 260 112
09/27/04-12/26/04 05:00A -07:00A 268 112
04/02/07-07/01/07 05:00A -07:00A 268 122
09/28/09-12/27/09 05:00A -07:00A 269 102
12/31/06-04/01/07 05:00A -07:00A 274 130
09/30/02-12/29/02 05:00A -07:00A 277 134
12/30/07-03/30/08 05:00A -07:00A 277 120
12/26/04-03/27/05 05:00A -07:00A 281 110
09/25/06-12/31/06 05:00A -07:00A 282 126
09/26/05-12/25/05 05:00A -07:00A 292 103
03/31/08-06/29/08 05:00A -07:00A 301 123
06/26/06-09/24/06 05:00A -07:00A 320 149
03/30/09-06/28/09 05:00A -07:00A 322 128
12/28/08-03/29/09 05:00A -07:00A 324 133
06/29/09-09/27/09 05:00A -07:00A 331 126
06/30/08-09/28/08 05:00A -07:00A 334 133
06/27/05-09/25/05 05:00A -07:00A 369 169
09/29/08-12/28/08 05:00A -07:00A 415 180
10/01/01-12/30/01 05:00A -07:00A 430 232
03/31/03-06/29/03 05:00A -07:00A 436 239
12/29/02-03/30/03 05:00A -07:00A 441 255

P 2+ P 25-54
Period Time (000s) (000s)
01/01/01-04/01/01 07:00A -09:00A 154 81
04/02/01-07/01/01 07:00A -09:00A 169 86
12/26/11-03/25/12 07:00A -09:00A  245 97
09/27/10-12/26/10 07:00A -09:00A 276 104
09/26/11-12/25/11 07:00A -09:00A 291 114
06/27/11-09/25/11 07:00A -09:00A 295 118
06/28/10-09/26/10 07:00A -09:00A 312 121
12/27/10-03/27/11 07:00A -09:00A 355 156
03/28/11-06/26/11 07:00A -09:00A 361 150
03/29/10-06/27/10 07:00A -09:00A 363 144
12/28/09-03/28/10 07:00A -09:00A 385 144
03/27/06-06/25/06 07:00A -09:00A 400 167
01/01/07-04/01/07 07:00A -09:00A 400 161
07/02/01-09/30/01 07:00A -09:00A 409 222
10/01/07-12/30/07 07:00A -09:00A 409 135
09/28/09-12/27/09 07:00A -09:00A 410 143
09/25/06-12/31/06 07:00A -09:00A 426 182
04/02/07-07/01/07 07:00A -09:00A 431 162
12/26/05-03/26/06 07:00A -09:00A 443 168
04/01/02-06/30/02 07:00A -09:00A 444 195
03/31/08-06/29/08 07:00A -09:00A 447 151
07/02/07-09/30/07 07:00A -09:00A 453 162
07/01/02-09/29/02 07:00A -09:00A 459 218
09/29/03-12/28/03 07:00A -09:00A 459 200
03/28/05-06/26/05 07:00A -09:00A 459 162
12/31/07-03/30/08 07:00A -09:00A 459 162
12/27/04-03/27/05 07:00A -09:00A 469 157
09/27/04-12/26/04 07:00A -09:00A 476 158
06/28/04-09/26/04 07:00A -09:00A 478 157
03/29/04-06/27/04 07:00A -09:00A 479 157
06/29/09-09/27/09 07:00A -09:00A 482 170
12/29/03-03/28/04 07:00A -09:00A 488 201
06/30/03-09/28/03 07:00A -09:00A 489 184
12/31/01-03/31/02 07:00A -09:00A 493 228
09/26/05-12/25/05 07:00A -09:00A 496 154
06/26/06-09/24/06 07:00A -09:00A 500 204
06/30/08-09/28/08 07:00A -09:00A 502 184
03/30/09-06/28/09 07:00A -09:00A 506 166
12/29/08-03/29/09 07:00A -09:00A 563 203
09/30/02-12/29/02 07:00A -09:00A 576 251
06/27/05-09/25/05 07:00A -09:00A 653 254
09/29/08-12/28/08 07:00A -09:00A 663 267
10/01/01-12/30/01 07:00A -09:00A 791 394
03/31/03-06/29/03 07:00A -09:00A 801 372
12/30/02-03/30/03 07:00A -09:00A 815 409


NOTE: All ratings are live plus same day DVR viewing.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

*Q1 2012 for ratings purposes was 12/26/11-3/25/12

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