via press release:
HISTORY® FINISHES BEST QUARTER OF ALL TIME
AMONG KEY DEMOGRAPHICS
#1 NON- SPORTS NETWORK
FOR QUARTER AMONG MEN 25-54
PAWN STARS, AMERICAN PICKERS, SWAMP PEOPLE
LEAD THE CHARGE IN FIRST QUARTER 2012
NEW YORK, March 27, 2012 – Continuing its phenomenal ratings success – HISTORY secured its best quarter ever in key demos in 1st Quarter 2012, with key adults and total viewers. Leading the charge are Pawn Stars, American Pickers, and Swamp People, as well as Top Tuesdays (Top Shot/Top Gear), Larry the Cable Guy and Ax Men.
HISTORY was the #1 network on cable (excluding sports) for the quarter among M25-54.
In addition, HISTORY had nine series average over 1.0 million A25-54 impressions and 11 over 850,000. As well, the network had three of the top seven series (vs. all cable scripted/unscripted) among Adults 25-54 (Pawn Stars: 3.1 million; American Pickers: 2.6 million; and Swamp People: 2.5 million). Pawn Stars was the #1 non-fiction cable series among total viewers (5.8 million) and A25-54 (3.1 million) in 1st quarter.