via press release:
HISTORY® FINISHES BEST QUARTER OF ALL TIME
AMONG KEY DEMOGRAPHICS
#1 NON- SPORTS NETWORK
FOR QUARTER AMONG MEN 25-54
LEAD THE CHARGE IN FIRST QUARTER 2012
NEW YORK, March 27, 2012 – Continuing its phenomenal ratings success – HISTORY secured its best quarter ever in key demos in 1st Quarter 2012, with key adults and total viewers. Leading the charge are, , and , as well as Top Tuesdays ( / ), Larry the Cable Guy and .
HISTORY was the #1 network on cable (excluding sports) for the quarter among M25-54.
In addition, HISTORY had nine series average over 1.0 million A25-54 impressions and 11 over 850,000. As well, the network had three of the top seven series (vs. all cable scripted/unscripted) among Adults 25-54 (: 3.1 million; : 2.6 million; and : 2.5 million). was the #1 non-fiction cable series among total viewers (5.8 million) and A25-54 (3.1 million) in 1st quarter.