Still Awaiting The “Butt Kicking”: ‘Piers Morgan Tonight’ Demo Ratings Down 40% vs. Q1 2011
CNN’s Piers Morgan Tonight ratings for the first quarter of 2012* were down 40% among the news ad target adults 25-54 demo and down 36% among all viewers compared to the same period in 2011.
Before his start last year, Piers famously noted he’d like to do a little ratings “butt kicking” of Fox News and MSNBC . Apparently, the butt kicking has been somewhat postponed. Perhaps indefinitely.
|P 2+||P 25-54|
|1Q’11||1/17/11-03/27/11||PIERS MORGAN TONIGHT||09:00P -10:00P||933||302|
|1Q’12||12/26/11-03/25/12||PIERS MORGAN TONIGHT||09:00P -10:00P||599||180|
NOTE: All ratings are live plus same day DVR viewing.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
*Q1 2012 for ratings purposes was 12/26/11-3/25/12