CNN's Piers Morgan Tonight ratings for the first quarter of 2012* were down 40% among the news ad target adults 25-54 demo and down 36% among all viewers compared to the same period in 2011.
Before his start last year, Piers famously noted he'd like to do a little ratings "butt kicking" of Fox News and MSNBC . Apparently, the butt kicking has been somewhat postponed. Perhaps indefinitely.
| P 2+ | P 25-54 | ||||
| Period | Dates | Program | Time | (000s) | (000s) |
| 1Q'11 | 1/17/11-03/27/11 | Piers Morgan Tonight | 09:00P -10:00P | 933 | 302 |
| 1Q'12 | 12/26/11-03/25/12 | Piers Morgan Tonight | 09:00P -10:00P | 599 | 180 |
| % difference: | -36% | -40% |
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NOTE: All ratings are live plus same day DVR viewing.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
*Q1 2012 for ratings purposes was 12/26/11-3/25/12
