Still Awaiting The “Butt Kicking”: ‘Piers Morgan Tonight’ Demo Ratings Down 40% vs. Q1 2011

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CNN’s Piers Morgan Tonight ratings for the first quarter of 2012* were down 40% among the news ad target adults 25-54 demo and down 36% among all viewers compared to the same period in 2011.

Before his start last year, Piers famously noted he’d like to do a little ratings “butt kicking” of Fox News and MSNBC . Apparently, the butt kicking has been somewhat postponed. Perhaps indefinitely.

P 2+ P 25-54
Period Dates Program Time (000s) (000s)
1Q’11 1/17/11-03/27/11 PIERS MORGAN TONIGHT 09:00P -10:00P 933 302
1Q’12 12/26/11-03/25/12 PIERS MORGAN TONIGHT 09:00P -10:00P 599 180
% difference: -36% -40%

NOTE: All ratings are live plus same day DVR viewing.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

*Q1 2012 for ratings purposes was 12/26/11-3/25/12

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