ABC’s ‘Happy Endings’ Grows Week to Week and Improves its Slot Year to Year

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via press release:

For the 2nd week in a row, ABC’s mostly repeat Wednesday schedule (1 original half-hour) dominated NBC’s first-run schedule on the night, leading by 39% in Total Viewers and by 30% in Adults 18-49.

 

At 8pm against the start of Fox’s 2-hour Idol and CBS’ Survivor: One World, ABC’s repeat The Middle drew more viewers than NBC’s original Whitney.

 

At 8:30pm like its lead-in, ABC’s repeat Suburgatory outdrew its original NBC comedy competition in the 8:30pm half hour, topping Are You There, Chelsea? by 23% in viewers and tying the first-run NBC comedy in Adults 18-49. 

 

At 9pm, ABC’s repeat Modern Family stood as the #1 scripted show in its slot among Adults 18-49, topping runner-up CBS’ encore Criminal Minds by 12%.   In addition, the replay Modern Family more than doubled NBC’s original Bent in the half-hour with Total Viewers (+104%) and Adults 18-49 (+111%).

 

During the 9:30pm half-hour against the conclusion of Idol, ABC’s Happy Endings finished as the top-rated scripted show in its slot with Adults 18-49 and as Wednesday’s #1 scripted TV show overall (tied w/Modern Family).  In addition, the ABC sophomore comedy took full control of a second original episode of NBC’s Bent, increasing its winning advantage week to week to 2.2 million viewers and 138% in Adults 18-49 (up from by 1.7 million viewers and by 125% in Adults 18-49 the prior week).

 

  • Happy Endings grew week to week in viewers (+2%) and young adults (+6%).  In addition, Happy Endings improved its time period year to year by 5% in Total Viewers and by 36% in Adults 18-49, bettering an original Mr. Sunshine on the same night last year.

 

During the 10 o’clock hour, for the 2nd consecutive week a replay of ABC freshman drama Missing beat out NBC’s original Rock Center with Brian Williams in Total Viewers (+24%), Adults 25-54 (+27%) and Adults 18-49 (+13%).

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