via press release:
CBS SUNDAY MORNING WITH CHARLES OSGOOD was the #1 Sunday morning news program in households, viewers and adults 25-54 according to Nielsen live plus same day ratings for March 25. CBS SUNDAY MORNING posted a 3.7/10 with 5.08m viewers, 1.3/07 in adults 25-54. Compared to the same day last year, CBS SUNDAY MORNING was up +3% in households (from 3.6/10). Season-to-date, CBS SUNDAY MORNING is up +3% in households (3.7/10 from 3.6/10), up slightly in viewers (5.31m from 5.28m) and even in adults 25-54 (1.4/07) compared to last year.
In first quarter of 2012, CBS SUNDAY MORNING averaged a 3.8/10 with 5.42m viewers, 1.4/07 in adults 25-54. CBS SUNDAY MORNING posted its best first-quarter delivery in households since 2005, and in viewers since 1994. Compared to the first quarter of 2011, CBS SUNDAY MORNING was up +3% in households (from 3.7/10) and +1% in viewers (from 5.37m).
The annual “Money Issue,” which was anchored by Anthony Mason, featured Lee Cowan’s report on the rapid disappearance of cash from the marketplace; Tracy Smith’s visit to Columbus, Ohio, where some of the biggest names in consumer products test their wares on local consumers; andcorrespondent Erin Moriarty’s investigation into the costs behind KP MacLane’s line of polo shirts. Rita Braver spoke with Somali-born model Iman, who transformed her personal experience as a fashion icon into a multi-million-dollar cosmetics industry, and Martha Teichner looked at the creative challenges that technology giant Bell Labs faces in a post-monopoly world. In addition, the broadcast featured Allen Pizzey’s take on Europe’s economic policy, Celia Hatton’s examination of the financial impact ofChina’s recent baby boom, Anthony Mason’s interview with former Federal Reserve Chairman Paul Volcker and Suze Orman’s tips for financial planning in these post-recession times.