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TV Ratings Wednesday: 'Whitney,' 'Chelsea' Finales Fall, As Steady ' American Idol' Crushes Sparse Competition

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March 29th, 2012


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American Idol drew a 5.0 adults 18-49 rating on Wednesday night,  effectively even with last week considering consistent one tenth point upward finals adjustments, vs. a 5.1 rating last week. To no one's surprise, Idol and Fox were the overwhelming leader among adults 18-49 and total viewership for the night.

NBC's Whitney season finale dipped a tenth to a 1.5 adults 18-49 rating, vs. a 1.6 rating last week. The season (and likely series) finale of Are You There, Chelsea? fell two tenths (14%) to a 1.2 adults 18-49 rating, vs. a 1.4 rating last week. Bent's  two episodes drew a 0.9 and 0.8 adults 18-49 ratings, vs. a 1.0 and a 0.8 rating for its premiere and extra episode last week. Rock Center With Brian Williams came in with a 0.8 adults 18-49 rating, up a tenth vs. a 0.7 rating last week.

CBS' only original on the night, Survivor, was even with last week's regular episode low 2.8 adults 18-49 rating.

ABC was all repeats for another week except for Happy Endings which rose a tenth to a 1.9 adults 18-49 rating, vs. a season low 1.8 rating last week.

CW's One Tree Hill's 0.6 adults 18-49 for its penultimate episode was down two tenths vs. a 0.8 rating last week, and America's Next Top Model rose a tenth to a 0.7 adults 18-49 rating, vs. a 0.6 rating last week.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, March 21, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10p) 5.0 14 17.152
CBS Survivor: One World 2.8 9 9.596
NBC Whitney 1.5 5 4.162
ABC The Middle -R 1.2 4 4.272
CW One Tree Hill 0.6 2 1.278
tvbythenumbers.com
8:30PM ABC Suburgatory -R 1.2 4 3.835
NBC Are You There, Chelsea? 1.2 4 3.136
tvbythenumbers.com
9:00PM ABC Modern Family -R 1.9 5 5.270
CBS Criminal Minds -R 1.7 4 7.452
NBC Bent 0.9 3 2.634
CW America's Next Top Model 0.7 2 1.395
tvbythenumbers.com
9:30PM ABC Happy Endings 1.9 5 4.167
NBC Bent 0.8 2 2.363
tvbythenumbers.com
10:00PM CBS CSI -R 1.7 5 7.824
ABC Missing -R 0.9 2 4.064
NBC Rock Center 0.8 2 3.265

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/3; "Late Show," 0.5/3; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.4/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market household) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-4) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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