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TV Ratings Thursday: 'Big Bang Theory' Doesn't Dent 'Community;' 'Awake,' 'Missing' Keep Sliding, As Most Shows Decline

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March 30th, 2012


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After two Thursdays of basketball, CBS returned with originals. The Big Bang Theory dipped 12% to a season low matching 4.5 adults 18-49 rating vs. a 5.1 rating three weeks ago, but was still the highest rated show on the night. Returning from its "Rob" hiatus, Rules of Engagement scored a 2.8 adults 18-49 rating, up a tenth vs. a 2.7 rating in its last new episode in mid-December, as well as two tenths above the Rob finale in early March. Person Of Interest returned to a  3.3 adults 18-49 rating, down a tenth vs. a 3.4 rating three weeks ago. Finally, The Mentalist had a 2.7 adults 18-49 rating, also down a tenth vs. a 2.8 rating three weeks ago.

Fox topped the night's adults 18-49 ratings as American Idol was even with its 4.2 adults 18-49 rating from last week.  A week after Touch's official premiere it slid 15% to a 2.8 adults 18-49 rating, vs. a 3.3 rating last week.

Faced with The Big Bang Theory at 8pm, NBC's Community held stead at the same 1.7 adults 18-49 rating as last week. 30 Rock's was even with last week's 1.5 adults 18-49 rating. My info shows The Office was a repeat. Up All Night fell two tenths to a series low 1.3 adults 18-49 rating, vs. a 1.5 rating two weeks ago. Awake slid 20% to a series/low 1.0 adults 18-49 rating, vs. a 1.2 rating last week. It's D-E-A-D. Enjoy it while you can.

ABC's Missing dipped 12% to a 1.4 adults 18-49 rating, vs. a 1.6 rating last week. It's also a dead show airing. The rest of ABC's lineup was repeats.

CW's The Vampire Diaries fell two tenths to a season (series?) low matching 1.1 adults 18-49 rating, vs. a 1.3 rating last week. The Secret Circle fell one tenth to a new season low 0.6 adults 18-49 rating, vs. a 0.7 rating last week.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, March 29, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory 4.5 15 13.640
FOX American Idol 4.2 13 15.270
NBC Community 1.7 6 3.626
ABC Missing 1.4 4 7.715
CW The Vampire Diaries 1.1 3 2.356
tvbythenumbers.com
8:30PM CBS Rules of Engagement 2.8 8 8.822
NBC 30 Rock 1.5 4 3.196
tvbythenumbers.com
9:00PM CBS Person Of Interest 3.3 9 14.414
FOX Touch 2.8 7 9.129
ABC Grey's Anatomy -R 1.2 3 4.210
NBC The Office -R 1.2 3 2.596
CW The Secret Circle 0.6 2 1.341
tvbythenumbers.com
9:30PM NBC Up All Night 1.3 4 2.947
tvbythenumbers.com
10:00PM CBS The Mentalist 2.7 8 13.483
NBC Awake 1.0 3 3.131
ABC Private Practice -R 0.9 2 2.807

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.7/3; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.4/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-4) topped "Late Late Show" (0.4/3 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

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NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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