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TV Ratings Friday: 'Fringe' Recovers, 'Nikita,' 'Grimm' Hit Series Lows, As CBS Edges ABC

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March 31st, 2012

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After two weeks of NCAA Basketball CBS edged ABC to top the nights adults 18-49 ratings with its regular line up, as Undercover Boss drew a 1.8 adults 18-49, down 10% vs. its last episode. CSI:NY dropped a tenth to a 1.6 adults 18-49, vs. a 1.7 rating in its last new episode in early February. Blue Bloods was even with its last new episode at a 1.6 adults 18-49 rating.

Fringe recovered 0.3 points to a 1.2 adults 18-49 rating, more typical of its post January episodes, vs. a series low 0.9 rating last week. Earlier, Kitchen Nightmares had a 1.2 adults 18-49 rating.

Nikita fell back to a series low matching 0.4 adults 18-49 rating, vs. a 0.5 rating last week. Supernatural rose a tenth to a 0.7 adults 18-49 rating, vs. a season low 0.6 rating last week.

Shark Tank was a repeat, and Primetime What Would You Do? fell a tenth to a 1.5 adults 18-49 rating, vs. a 1.6 rating last week. 20/20 lead the night with a 2.1 adults 18-49 rating, vs. a 1.6 rating last week.

Grimm returned with an original after two weeks off, at a season/series low 1.2 adults 18-49 rating, vs. a 1.5 rating three weeks ago. Earlier, Who Do You Think You Are? drew just a 0.8 adults 18-49 rating, vs. a 1.0 rating last week. At 10pm, Dateline NBC drew a 1.2 adults 18-49 rating.

Late night ratings below primetime table.

Overnight broadcast primetime ratings for Friday, March 30, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS Undercover Boss 1.8 7 8.096
ABC Shark Tank -R 1.2 5 4.800
FOX Kitchen Nightmares 1.2 4 2.896
NBC Who Do You Think You Are? 0.8 3 5.081
CW Nikita 0.4 2 1.319
tvbythenumbers.com
9:00PM CBS CSI: NY 1.6 5 9.437
ABC Primetime What Would You Do? 1.5 5 5.022
NBC Grimm 1.2 4 4.157
FOX Fringe 1.2 4 3.112
CW Supernatural 0.7 2 1.718
tvbythenumbers.com
10:00PM ABC 20/20 2.1 7 6.919
CBS Blue Bloods 1.6 5 10.602
NBC Dateline NBC 1.2 4 4.584

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via NBC press note:

In late-night metered-market households Friday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 4.0/9; and "Jimmy Kimmel Live," 1.7/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore; "Late Show," 0.6/3; "Nightline," 1.4/6; and "Jimmy Kimmel Live," 0.7/4 with an encore.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-4) topped "Late Late Show" (0.4/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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