Tribune Stations Go Dark On DirecTV, How Much Could It Hurt CW & Fox Ratings?

Categories: 1-Featured,Broadcast TV

Written By

April 1st, 2012


As I write this, as part of their retransmission negotiations, Tribune owned CW, Fox and MyNet affiliates in 19 US TV markets are no longer available via DirecTV.

How much could this hurt the Fox and CW ratings?

As of 2011 Q3, DirecTV was in 19.76 million US TV households. About 17% of the 114.7 million US TV households.

So what % of the US TV population do the Tribune affiliates (13 CW, 7 Fox, 2 MyNet) in those markets represent?

I took the latest number of TV households by market we have (2007), multiplied by the current share of total TV HHs that DirecTV represents (while this is certainly inaccurate market by market, its likely a reasonable estimate) and then calculated what % of the total US TV households that represents and summed them for both the CW and Fox (MyNet fans are on their own). I don't have numbers for a few small markets, and certainly the 2007 HHs by market are likely off by a bit, but plenty close enough for our purposes.

The result? A trivial loss of potential viewers for Fox (<1%), but somewhat more of a potential loss of viewers for the CW (~4.5%). 

Fan Excuse Bingo players trying to pin Fox show ratings on the DirecTV situation are really stretching, and CW shows should only receive a small nick from the spat.

Station Network % US TV HHs DTV HHs (million) 2007 TV HHs (million)
Los Angeles, CA - KTLA CW 0.85% 0.971 5.647
Denver, CO - KWGN CW 0.22% 0.254 1.477
Hartford, CT - CTTV CW 0.15% 0.173 1.007
South Florida, FL - SFLTV CW ? ?
Chicago, IL - WGNTV CW 0.52% 0.597 3.469
Indianapolis, IN - Indiana's 4 CW 0.16% 0.184 1.072
New Orleans, LA - NOLA38 CW 0.09% 0.103 0.6
St. Louis, MO - KPLR11 CW 0.19% 0.214 1.244
New York, NY - PIX11 CW 1.11% 1.271 7.391
Portland, OR - NW32 CW 0.17% 0.198 1.15
Dallas, TX - CW33 CW 0.36% 0.419 2.435
Houston, TX - CW39 CW 0.31% 0.353 2.05
Washington D.C. - DC50 CW 0.35% 0.397 2.308
Total 4.47%
Sacramento, CA - FOX40 FOX 0.21% 0.239 1.391
San Diego, CA - FOX5 FOX 0.16% 0.181 1.051
Hartford, CT - FOXCT FOX 0.15% 0.173 1.007
Indianapolis, IN - FOX59 FOX 0.16% 0.184 1.072
Grand Rapids, MI - Fox17 FOX ? ?
Harrisburg, PA - FOX43 FOX ? ?
Seattle, WA - Q13FOX FOX 0.27% 0.306 1.782
Total 0.94%
Philadelphia, PA - PHL17 MyNet
Seattle, WA - JOEtv MyNet
 
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