Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 63 such programs in the data for the week ending March 18.
During week twenty-six of the 2011-12 broadcast season (March 12, 2012 - March 18, 2012) Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings. Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family posted a typically robust of 2.5 adults 18-49 ratings points.
The percentage gainers were led Nikita and Ringer which both gained a 75% 18-49 ratings increase from DVR viewing.
Modern Family also led the absolute average viewership gained from DVR viewing adding 4.8 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:
| Shows | Net | 18-49 L+SD (rating) | 18-49 L+7 (Rating) | Post Airdate Increase (Absolute) | Post Airdate Increase (%) |
| Modern Family-03/14 | ABC | 4.50 | 7.00 | 2.50 | 55.6% |
| Grey'S ANATOMY-03/15 | ABC | 3.00 | 4.50 | 1.50 | 50.0% |
| New Girl-03/13 | FOX | 2.80 | 4.20 | 1.40 | 50.0% |
| Criminal Minds-03/14 | CBS | 2.80 | 4.10 | 1.30 | 46.4% |
| OFFICE-03/15 | NBC | 2.40 | 3.60 | 1.20 | 50.0% |
| Once Upon A Time-03/18 | ABC | 2.90 | 4.00 | 1.10 | 37.9% |
| CSI-03/14 | CBS | 2.80 | 3.90 | 1.10 | 39.3% |
| Private Practice-03/15 | ABC | 2.10 | 3.10 | 1.00 | 47.6% |
| American Idol-WEDNESDAY-03/14 | FOX | 5.40 | 6.40 | 1.00 | 18.5% |
| SMASH-03/12 | NBC | 2.40 | 3.40 | 1.00 | 41.7% |
| VOICE-03/12 | NBC | 5.20 | 6.20 | 1.00 | 19.2% |
| Alcatraz-03/12 | FOX | 1.60 | 2.40 | 0.80 | 50.0% |
| Family Guy-03/18 | FOX | 2.80 | 3.60 | 0.80 | 28.6% |
| AWAKE-03/15 | NBC | 1.60 | 2.40 | 0.80 | 50.0% |
| Up All Night-03/15 | NBC | 1.70 | 2.50 | 0.80 | 47.1% |
| Body Of Proof-03/13 | ABC | 1.40 | 2.10 | 0.70 | 50.0% |
| Desperate Housewives-03/18 | ABC | 2.60 | 3.30 | 0.70 | 26.9% |
| SURVIVOR: ONE WORLD-03/14 | CBS | 3.00 | 3.70 | 0.70 | 23.3% |
| Whitney-03/14 | NBC | 1.40 | 2.10 | 0.70 | 50.0% |
| Cougar Town-03/13 | ABC | 1.40 | 2.00 | 0.60 | 42.9% |
| GCB-03/18 | ABC | 2.00 | 2.60 | 0.60 | 30.0% |
| Happy Endings-03/14 | ABC | 2.40 | 3.00 | 0.60 | 25.0% |
| MIDDLE, THE-03/14 | ABC | 2.10 | 2.70 | 0.60 | 28.6% |
| RIVER, THE-03/13 | ABC | 1.30 | 1.90 | 0.60 | 46.2% |
| Vampire Diaries-03/15 | CW | 1.20 | 1.80 | 0.60 | 50.0% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:
| Shows | Net | 18-49 L+SD (Rating) | 18-49 L+7 (Rating) | Post Airdate Increase (Absolute) | Post Airdate Increase (%) |
| Nikita-03/16 | CW | 0.40 | 0.70 | 0.30 | 75.0% |
| RINGER-03/13 | CW | 0.40 | 0.70 | 0.30 | 75.0% |
| AMERICA'S Top Model-BRIT-03/14 | CW | 0.50 | 0.80 | 0.30 | 60.0% |
| SECRET CIRCLE-03/15 | CW | 0.70 | 1.10 | 0.40 | 57.1% |
| SUPERNATURAL-03/16 | CW | 0.70 | 1.10 | 0.40 | 57.1% |
| Modern Family-03/14 | ABC | 4.50 | 7.00 | 2.50 | 55.6% |
| Grey'S ANATOMY-03/15 | ABC | 3.00 | 4.50 | 1.50 | 50.0% |
| New Girl-03/13 | FOX | 2.80 | 4.20 | 1.40 | 50.0% |
| OFFICE-03/15 | NBC | 2.40 | 3.60 | 1.20 | 50.0% |
| Alcatraz-03/12 | FOX | 1.60 | 2.40 | 0.80 | 50.0% |
| AWAKE-03/15 | NBC | 1.60 | 2.40 | 0.80 | 50.0% |
| Body Of Proof-03/13 | ABC | 1.40 | 2.10 | 0.70 | 50.0% |
| Whitney-03/14 | NBC | 1.40 | 2.10 | 0.70 | 50.0% |
| Vampire Diaries-03/15 | CW | 1.20 | 1.80 | 0.60 | 50.0% |
| Private Practice-03/15 | ABC | 2.10 | 3.10 | 1.00 | 47.6% |
| Up All Night-03/15 | NBC | 1.70 | 2.50 | 0.80 | 47.1% |
| Criminal Minds-03/14 | CBS | 2.80 | 4.10 | 1.30 | 46.4% |
| RIVER, THE-03/13 | ABC | 1.30 | 1.90 | 0.60 | 46.2% |
| Cougar Town-03/13 | ABC | 1.40 | 2.00 | 0.60 | 42.9% |
| SMASH-03/12 | NBC | 2.40 | 3.40 | 1.00 | 41.7% |
| HARRY'S LAW-03/18 | NBC | 1.00 | 1.40 | 0.40 | 40.0% |
| CSI-03/14 | CBS | 2.80 | 3.90 | 1.10 | 39.3% |
| Once Upon A Time-03/18 | ABC | 2.90 | 4.00 | 1.10 | 37.9% |
| 90210-03/13 | CW | 0.60 | 0.80 | 0.20 | 33.3% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:
| Rank | Shows | Net | Viewers L+SD (Rating) | ViewersL+7 (Rating) | Post Airdate Increase (Absolute) | Post Airdate Increase (%) |
| 1 | MODERN FAMILY-03/14 | ABC | 10600 | 15422 | 4822 | 45.5% |
| 2 | Criminal Minds-03/14 | CBS | 11429 | 14600 | 3171 | 27.7% |
| 3 | CSI-03/14 | CBS | 11706 | 14753 | 3047 | 26.0% |
| 4 | Grey'S ANATOMY-03/15 | ABC | 9619 | 12450 | 2831 | 29.4% |
| 5 | Body Of Proof-03/13 | ABC | 7463 | 10045 | 2582 | 34.6% |
| 6 | New Girl-03/13 | FOX | 5736 | 8278 | 2542 | 44.3% |
| 7 | SMASH-03/12 | NBC | 7040 | 9431 | 2391 | 34.0% |
| 8 | Once Upon A Time-03/18 | ABC | 8688 | 10959 | 2271 | 26.1% |
| 9 | VOICE-03/12 | NBC | 14515 | 16786 | 2271 | 15.6% |
| 10 | American Idol-WEDNESDAY-03/14 | FOX | 18384 | 20636 | 2252 | 12.2% |
| 11 | OFFICE-03/15 | NBC | 4874 | 6978 | 2104 | 43.2% |
| 12 | Private Practice-03/15 | ABC | 6854 | 8869 | 2015 | 29.4% |
| 13 | AWAKE-03/15 | NBC | 5120 | 7124 | 2004 | 39.1% |
| 14 | Good Wife, THE-03/18 | CBS | 9579 | 11461 | 1882 | 19.6% |
| 15 | Alcatraz-03/12 | FOX | 5073 | 6932 | 1859 | 36.6% |
| 16 | HARRY'S LAW-03/18 | NBC | 7959 | 9596 | 1637 | 20.6% |
| 17 | American Idol-THURSDAY-03/15 | FOX | 16021 | 17640 | 1619 | 10.1% |
| 18 | SURVIVOR: ONE WORLD-03/14 | CBS | 10564 | 12160 | 1596 | 15.1% |
| 19 | Desperate Housewives-03/18 | ABC | 9027 | 10616 | 1589 | 17.6% |
| 20 | Family Guy-03/18 | FOX | 5606 | 7116 | 1510 | 26.9% |
| 21 | MIDDLE, THE-03/14 | ABC | 6927 | 8418 | 1491 | 21.5% |
| 22 | GCB-03/18 | ABC | 6074 | 7545 | 1471 | 24.2% |
| 23 | Up All Night-03/15 | NBC | 3488 | 4835 | 1347 | 38.6% |
| 24 | MISSING-03/15 | ABC | 10603 | 11912 | 1309 | 12.3% |
| 25 | CSI: MIAMI-03/18 | CBS | 8544 | 9825 | 1281 | 15.0% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings? No. Click here to learn more.
To see the previous most DVR'd TV Shows lists click here.
Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.
I am 67 years old and I want to know why you do not include seniors in your ratings. I watch Nikita, all csi’s NCIS, NCIS LA Ringer and I could go on and on. Which by the way I have to use my dvr since alot of the programs are on at the same time. I’m sure all of us seniors buy a lot of the products they advertise. So please consider the seniors. I am sure we watch more tv the the youngsters.