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Live+7 DVR Ratings: "Modern Family' Tops Absolute Ratings Gain; 'Nikita' & 'Ringer' Top % Gains in Week 26

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April 2nd, 2012

 

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 63 such programs in the data for the week ending March 18.

During week twenty-six of the 2011-12 broadcast season (March 12, 2012 - March 18, 2012Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings. Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods Modern Family  posted a typically robust of 2.5 adults 18-49 ratings points.

The percentage gainers were led Nikita and Ringer which both gained a 75%  18-49 ratings increase from DVR viewing.

Modern Family also led the absolute average viewership gained from DVR viewing adding  4.8 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-03/14 ABC 4.50 7.00 2.50 55.6%
GREY'S ANATOMY-03/15 ABC 3.00 4.50 1.50 50.0%
New Girl-03/13 FOX 2.80 4.20 1.40 50.0%
Criminal Minds-03/14 CBS 2.80 4.10 1.30 46.4%
OFFICE-03/15 NBC 2.40 3.60 1.20 50.0%
Once Upon A Time-03/18 ABC 2.90 4.00 1.10 37.9%
CSI-03/14 CBS 2.80 3.90 1.10 39.3%
Private Practice-03/15 ABC 2.10 3.10 1.00 47.6%
American Idol-WEDNESDAY-03/14 FOX 5.40 6.40 1.00 18.5%
SMASH-03/12 NBC 2.40 3.40 1.00 41.7%
VOICE-03/12 NBC 5.20 6.20 1.00 19.2%
ALCATRAZ-03/12 FOX 1.60 2.40 0.80 50.0%
Family Guy-03/18 FOX 2.80 3.60 0.80 28.6%
AWAKE-03/15 NBC 1.60 2.40 0.80 50.0%
Up All Night-03/15 NBC 1.70 2.50 0.80 47.1%
Body Of Proof-03/13 ABC 1.40 2.10 0.70 50.0%
Desperate Housewives-03/18 ABC 2.60 3.30 0.70 26.9%
SURVIVOR: ONE WORLD-03/14 CBS 3.00 3.70 0.70 23.3%
WHITNEY-03/14 NBC 1.40 2.10 0.70 50.0%
Cougar Town-03/13 ABC 1.40 2.00 0.60 42.9%
GCB-03/18 ABC 2.00 2.60 0.60 30.0%
Happy Endings-03/14 ABC 2.40 3.00 0.60 25.0%
MIDDLE, THE-03/14 ABC 2.10 2.70 0.60 28.6%
RIVER, THE-03/13 ABC 1.30 1.90 0.60 46.2%
Vampire Diaries-03/15 CW 1.20 1.80 0.60 50.0%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Nikita-03/16 CW 0.40 0.70 0.30 75.0%
RINGER-03/13 CW 0.40 0.70 0.30 75.0%
AMERICA'S Top Model-BRIT-03/14 CW 0.50 0.80 0.30 60.0%
SECRET CIRCLE-03/15 CW 0.70 1.10 0.40 57.1%
Supernatural-03/16 CW 0.70 1.10 0.40 57.1%
MODERN FAMILY-03/14 ABC 4.50 7.00 2.50 55.6%
GREY'S ANATOMY-03/15 ABC 3.00 4.50 1.50 50.0%
New Girl-03/13 FOX 2.80 4.20 1.40 50.0%
OFFICE-03/15 NBC 2.40 3.60 1.20 50.0%
ALCATRAZ-03/12 FOX 1.60 2.40 0.80 50.0%
AWAKE-03/15 NBC 1.60 2.40 0.80 50.0%
Body Of Proof-03/13 ABC 1.40 2.10 0.70 50.0%
WHITNEY-03/14 NBC 1.40 2.10 0.70 50.0%
Vampire Diaries-03/15 CW 1.20 1.80 0.60 50.0%
Private Practice-03/15 ABC 2.10 3.10 1.00 47.6%
Up All Night-03/15 NBC 1.70 2.50 0.80 47.1%
Criminal Minds-03/14 CBS 2.80 4.10 1.30 46.4%
RIVER, THE-03/13 ABC 1.30 1.90 0.60 46.2%
Cougar Town-03/13 ABC 1.40 2.00 0.60 42.9%
SMASH-03/12 NBC 2.40 3.40 1.00 41.7%
HARRY'S LAW-03/18 NBC 1.00 1.40 0.40 40.0%
CSI-03/14 CBS 2.80 3.90 1.10 39.3%
Once Upon A Time-03/18 ABC 2.90 4.00 1.10 37.9%
90210-03/13 CW 0.60 0.80 0.20 33.3%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-03/14 ABC 10600 15422 4822 45.5%
2 Criminal Minds-03/14 CBS 11429 14600 3171 27.7%
3 CSI-03/14 CBS 11706 14753 3047 26.0%
4 GREY'S ANATOMY-03/15 ABC 9619 12450 2831 29.4%
5 Body Of Proof-03/13 ABC 7463 10045 2582 34.6%
6 New Girl-03/13 FOX 5736 8278 2542 44.3%
7 SMASH-03/12 NBC 7040 9431 2391 34.0%
8 Once Upon A Time-03/18 ABC 8688 10959 2271 26.1%
9 VOICE-03/12 NBC 14515 16786 2271 15.6%
10 American Idol-WEDNESDAY-03/14 FOX 18384 20636 2252 12.2%
11 OFFICE-03/15 NBC 4874 6978 2104 43.2%
12 Private Practice-03/15 ABC 6854 8869 2015 29.4%
13 AWAKE-03/15 NBC 5120 7124 2004 39.1%
14 Good Wife, THE-03/18 CBS 9579 11461 1882 19.6%
15 ALCATRAZ-03/12 FOX 5073 6932 1859 36.6%
16 HARRY'S LAW-03/18 NBC 7959 9596 1637 20.6%
17 American Idol-THURSDAY-03/15 FOX 16021 17640 1619 10.1%
18 SURVIVOR: ONE WORLD-03/14 CBS 10564 12160 1596 15.1%
19 Desperate Housewives-03/18 ABC 9027 10616 1589 17.6%
20 Family Guy-03/18 FOX 5606 7116 1510 26.9%
21 MIDDLE, THE-03/14 ABC 6927 8418 1491 21.5%
22 GCB-03/18 ABC 6074 7545 1471 24.2%
23 Up All Night-03/15 NBC 3488 4835 1347 38.6%
24 MISSING-03/15 ABC 10603 11912 1309 12.3%
25 CSI: MIAMI-03/18 CBS 8544 9825 1281 15.0%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

 
  • Sandy Young

    I am 67 years old and I want to know why you do not include seniors in your ratings. I watch Nikita, all csi’s NCIS, NCIS LA Ringer and I could go on and on. Which by the way I have to use my dvr since alot of the programs are on at the same time. I’m sure all of us seniors buy a lot of the products they advertise. So please consider the seniors. I am sure we watch more tv the the youngsters.

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