TV Ratings Sunday: 'Once Upon a Time' & 'GCB' Fall to Series Lows; 'Academy of Country Music Awards' Down, But Leads CBS to Win

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April 2nd, 2012

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The Academy of Country Music Awards was down two tenths from last year to a 3.1 adults 18-49 rating, its lowest since 2008.  But that was still plenty enough to give CBS a victory on the night. 

ABC's Once Upon a Time was down two tenths to a series low 2.7 adults 18-49 rating and GCB also fell 10% to a series low 1.9 adults 18-49 rating at 10pm.  At 9pm Desperate Housewives was steady vs. last week with a 2.6 adults 18-49 rating. 

Bob's Burgers fell 20% from last week to a season-low 1.6 adults 18-49 rating.  Family Guy was off 11% from its last original two weeks ago to a 2.5 adults 18-49 rating.  American Dad was flat vs. last week with another 2.0 adults 18-49 rating.  If Tribunes' spat with DirecTV hurt Fox last night, American Dad was spat-proof.

Three hours worth of Celebrity Apprentice was steady vs. last week's season-low (in a two hour version) with a 1.8 adults 18-49 rating. The 1.5 adults 18-49 rating at 8pm was nearly double that of the 0.8 Harry's Law pulled in during the hour last week.  From 9-11p (its normal time period) Celebrity Apprentice was up a tenth to a 1.9 adults 18-49 rating.

To those looking for Game of Thrones and/or The Killing ratings, I'd guess we'll see those numbers later today if HBO & AMC ordered special reports and release the data. Otherwise we'll see the numbers Tuesday morning.

Broadcast primetime ratings for Sunday, April 1, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS 60 Minutes 1.3/4 9.92
ABC America's Funniest Home Videos (R) 1.2/4 5.46
NBC Dateline NBC 1.0/3 4.63
FOX The Simpsons (R) 0.9/3 2.20
7:30 FOX The Cleveland Show 1.2/4 2.83
8:00 ABC Once Upon a Time 2.7/8 8.20
CBS Academy Of Country Music Awards 2.6/7 12.80
FOX The Simpsons (R) 1.6/5 3.87
NBC Celebrity Apprentice 1.5/4 5.19
8:30 FOX Bob's Burgers 1.6/4 3.60
9:00 CBS Academy Of Country Music Awards 3.2/8 13.18
ABC Desperate Housewives 2.6/6 8.38
FOX Family Guy 2.5/6 5.09
NBC Celebrity Apprentice 1.8/4 5.94
9:30 FOX American Dad 2.0/5 4.22
10:00 CBS Academy Of Country Music Awards 3.3/8 12.95
NBC Celebrity Apprentice 2.0/5 6.54
ABC GCB 1.9/5 5.84

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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