2011-12 Season: FOX Still in the Lead In 18-49 Ratings; CBS Leads Viewership Through Week 28 Ending April 1, 2012
After twenty-eight weeks of the 2011-12 TV season (through 4/1/12), FOX remained ahead of CBS in the advertiser prized adults 18-49 ratings for the season with a 3.2 average rating (down 8% vs. last season) to CBS’s 3.1 rating (up 3% vs. last season). NBC remained in third place (2.6, up 8% vs. last year) ahead of ABC (2.4 rating, even vs. last season) . Univision is in fifth with a 1.5 rating average (unchanged versus last season ). CW is sixth with a 0.8 rating average (down 15% vs. last season).
Among total viewers, CBS is comfortably ahead for the season averaging 12.01 million viewers. FOX is second with 9.00m, followed by ABC with 8.28m, NBC with 7.65m, Univision with 3.60m and CW with 1.76 million.
Note that these season to date ratings averages are “Most Current” ratings which is a combination of Live + 7 Day DVR viewing for weeks more than 2 weeks ago and Live + Same Day DVR viewing for the immediately preceding 2 weeks.
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.