ABC is Monday’s Most Watched Network for the Third Straight Week
via press note:
Featuring its lineup of Dancing with the Stars and Castle, ABC registered as the Monday’s most-watched net for the 3rd week in a row, edging out the preliminary number for CBS with the 2012 NCAA Basketball Men’s Championship Game, while topping NBC with The Voice and Smash by 5.9 million viewers and doubling the audience of Fox with the return of Bones and the time-slot premiere of House. In addition, ABC beat out Fox’s original drama lineup on the night in Adults 18-49 (+8%).
ABC’s Dancing with the Stars was the top draw in its 2-hour time period for the 3rd straight week, beating out NBC’s The Voice in head-to-head competition by 5.8 million viewers. Among Adults 18-49, ABC’s Dancing outdelivered Fox’s combo of Bones and House by 17% in the time period.
- · Despite going up against the NCAA Championship Basketball Game, ABC’s DWTS held 100% of its Adult 18-34 audience week to week and spiked 25% with Men 18-34.
The night’s #1 drama in Total Viewers and Adults 25-54, ABC’s Castle stood as the top series in its slot for the 2nd consecutive week on both counts. In fact, ABC’s Castle nearly doubled the audience of NBC’s Smash (+98%) during the 10 o’clock hour and defeated the NBC drama by 19% in Adults 25-54.
- · Gaining for its 3rd straight original broadcast, ABC’s Castle generated its most-watched telecast since October – since 10/31/11.
- · Castle increased its overall audience year to year, topping its year-ago telecast by 5%.