Cable News Ratings For Saturday-Sunday, March 31-April 1, 2012

Live + Same Day Cable News Ratings for Saturday & Sunday, March 31-April 1, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         767            191            330
CNN         429            126            180
MSNBC         357            167            182
CNBC           52             19             28
FBN           38               6             14
HLN         358            138            190
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         862            136            266
CNN         524            137            162
MSNBC         469            263            270
CNBC         205             73            108
FBN           91               5             23
HLN         411            144            192
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         713            180            302
CNN         385            110            176
MSNBC         299            154            171
CNBC           75             29             35
FBN           38             15             22
HLN         330            126            182
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         837            174            314
CNN         519            148            213
MSNBC         312            153            184
CNBC         178             55             82
FBN           70             25             38
HLN         442            121            211


Note that MSNBC weekend programming after noon isn’t live news like their weekday programming. It’s specials and documentaries.


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs


Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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