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Cable News Ratings For Saturday-Sunday, March 31-April 1, 2012

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April 3rd, 2012

Live + Same Day Cable News Ratings for Saturday & Sunday, March 31-April 1, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         767            191            330
CNN         429            126            180
MSNBC         357            167            182
CNBC           52             19             28
FBN           38               6             14
HLN         358            138            190
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         862            136            266
CNN         524            137            162
MSNBC         469            263            270
CNBC         205             73            108
FBN           91               5             23
HLN         411            144            192
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         713            180            302
CNN         385            110            176
MSNBC         299            154            171
CNBC           75             29             35
FBN           38             15             22
HLN         330            126            182
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         837            174            314
CNN         519            148            213
MSNBC         312            153            184
CNBC         178             55             82
FBN           70             25             38
HLN         442            121            211

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
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