CBS Scores a Slam Dunk Weekly Win in Viewers and Key Demographics

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via press release:

The ACADEMY OF COUNTRY MUSIC AWARDS, CBS Sports’ presentation of NCAA BASKETBALL MEN’S CHAMPIONSHIP SATURDAY and strong performances from the Network’s scripted series led CBS to a weekly win in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending April 1, Week 28 of the 2011-2012 television season.

 

NCIS was the week’s #1 program in viewers. NCIS, NCIS: LOS ANGELES, PERSON OF INTEREST, THE BIG BANG THEORY and THE MENTALIST were the week’s top five scripted programs.

 

In adults 18-49, NCIS was the week’s top drama for the sixth consecutive first-run broadcast, followed by PERSON OF INTEREST and NCIS: LOS ANGELES. THE BIG BANG THEORY, with an episode featuring the voice of Leonard Nimoy as “Tiny Spock,” was the week’s top comedy/scripted series in adults 18-49.

 

For the week in viewers: CBS (11.53m), ABC (7.53m), FOX (6.71m) and NBC (4.87m). Season-to-date: CBS (12.00m) leads FOX (9.00m), ABC (8.28m) and NBC (7.65m).

 

For the week in key demographics, CBS was first in both adults 25-54 (3.7/10) and adults 18-49 (2.8/08). CBS was first in adults 25-54 for the fourth consecutive week and first in adults 18-49 for the third straight week.

 

For the week in households: CBS (7.1/12), ABC (4.9/08), FOX (4.0/07) and NBC (3.1/05). Season-to-date: CBS (7.5/12) leads both ABC and FOX (5.3/09, each) and NBC (4.7/08).

 

Season-to-date, CBS is first in adults 25-54 (4.0/10) and second in adults 18-49 (3.1/08, now just -0.1 behind FOX). Season-to-date, CBS is up +4% in households, +1% in viewers, +3% in both adults 25-54 and adults 18-49 compared to last year.

 

CBS Weekly Highlights:

 

? NCIS was first in households (11.5/19), viewers (18.62m), adults 25-54 (5.2/14) and adults 18-49 (3.5/11). Compared to last week, NCIS was up +6% in adults 25-54 (from 4.9/19) and +3% in adults 18-49 (from 3.4/10).

 

? NCIS: LOS ANGELES was second in households (9.2/14), viewers (14.75m), adults 25-54 (4.2/10) and adults 18-49 (3.0/08, -0.1 behind ABC). Compared to last week, NCIS: LOS ANGELES was up +2% in adults 25-54 (from 4.1/10) and +7% in adults 18-49 (from 2.8/08). NCIS: LOS ANGELES beat “New Girl” in households, viewers, adults 25-54 and adults 18-49 in the common half-hour for the second consecutive week and the third time in four first-run airings.

 

? UNFORGETTABLE was first in households (6.8/11), viewers (10.51m), adults 25-54 (3.0/07) and adults 18-49 (2.1/06).

 

? SURVIVOR: ONE WORLD was second in households (5.9/10), viewers (9.99m), adults 25-54 (4.0/11) and adults 18-49 (2.9/09). Compared to last week, SURVIVOR was up +4% in adults 18-49 (from 2.8/09) and even in adults 25-54.

 

? THE BIG BANG THEORY (8.5/14, 13.96m) was first in adults 25-54 (6.2/17), adults 18-49 (4.7/15), adults 18-34 (3.3/13). THE BIG BANG THEORY was the night’s #1 program in adults 25-54, adults 18-49 and adults 18-34.

 

? RULES OF ENGAGEMENT (P) (8:31-9:00 PM) was second in households (5.3/09), viewers (8.65m), adults 25-54 (3.7/09), adults 18-49 (2.7/08) and adults 18-34 (1.6/05). Compared to the last first-run episode (on Dec. 15, 2011), RULES OF ENGAGEMENT was even in adults 25-54, adults 18-49 and adults 18-34.

 

? PERSON OF INTEREST was first in households (9.0/14), viewers (14.59m), adults 25-54 (4.7/11) and adults 18-49 (3.3/09).

 

? THE MENTALIST was first in households (8.6/14), viewers (13.62m), adults 25-54 (4.1/10) and adults 18-49 (2.7/08).

 

? UNDERCOVER BOSS was first in households (5.2/10), viewers (8.14m), adults 25-54 (2.6/08) and adults 18-49 (1.8/07).

 

? CSI: NY (P) returned in first in households (6.1/11), viewers (9.45m), adults 25-54 (2.3/06) and adults 18-49 (1.6/05).

 

? BLUE BLOODS was first in households (6.8/12), viewers (10.72m), second in adults 25-54 (2.4/06) and adults 18-49 (1.6/05).

 

— CBS won Saturday in households (9.2/17), viewers (15.99m), adults 25-54 (5.9/17), adults 18-49 (5.3/17), adults 18-34 (4.9/19), men 25-54 (7.5/21), men 18-49 (6.9/22) and men 18-34 (6.4/24). Compared to the Final Four Saturday last year, CBS was up +4% in adults 18-49, +11% in adults 18-34, +3% in men 18-49, +14% in men 18-34, even in both households and adults 25-54 and down -3% in men 25-54.

 

? From 8:00-8:25 PM, the primetime run over of CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY – 1 posted a 10.7/20 with 18.48m viewers.

 

? CBS NCAA BASKETBALL CHAMPIONSHIP BRIDGE SHOW (S) (8:25-8:57 PM) scored a 7.8/15 with 13.61m viewers and 5.0/15 in adults 25-54, 4.5/16 in adults 18-49, 4.1/18 in adults 18-34, 6.2/19 in men 25-54, 5.9/20 in men 18-49 and 5.6/23 in men 18-34. Compared to the BRIDGE SHOW last year (which ran 8:30-8:57 PM), CBS was up +3% in households, +4% in both adults 25-54 and men 18-49, +7% in adults 18-49, +11% in adults 18-49, +14% in men 18-34 and down -2% in men 25-54.

 

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY – 2 (S) (8:57-11:22 PM) posted a 9.6/17 in households with 16.60m viewers and 6.2/17 in adults 25-54, 5.5/17 in adults 18-49, 5.0/19 in adults 18-34, 7.9/21 in men 25-54, 7.2/22 in men 18-49 and 6.5/24 in men 18-34. Compared to the same game last year (which aired 8:57-11:16 PM), CBS was up +1% in households, +2% in adults 18-49, +6% in adults 18-34, +3% in men 18-49, +12% in men 18-34, even in adults 25-54, and down -2% in men 25-54. CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY – 2 posted its best households, viewers, adults 18-49, adults 18-34, men 18-49 and men 18-34 deliveries since 2005.

 

? 60 MINUTES was first in households (6.6/12), viewers (10.09m), adults 25-54 (2.2/06) and adults 18-49 (1.4/04).

 

? THE 47th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS (8:00 PM-11:02 PM) was first in households (7.9/13), viewers (13.09m), adults 25-54 (4.2/10) and adults 18-49 (3.1/08). Compared to last year’s ceremony, CBS was up +4% in households (from 7.6/12), even in adults 25-54 and added +40,000 viewers (from 13.05m).

 

CBS top programs of the week: #1 NCIS (an average of 18.62m viewers), #4 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 “Ohio State vs. Kansas” (S) (16.60m), #7 NCIS: LOS ANGELES (14.75m), #8 PERSON OF INTEREST (14.59m), #9 THE BIG BANG THEORY (13.96m), #10 THE MENTALIST (13.62m), #11 CBS NCAA BASKETBALL BRIDGE SHOW (S) (13.61m), #12 THE 47TH ANNUAL ACM AWARDS (S) (13.09m), #15 BLUE BLOODS (10.72m), #17 UNFORGETTABLE (10.51m), #18 60 MINUTES (10.09m), #19 SURVIVOR: ONE WORLD (9.99m), #21 CSI: NY (P) (9.45m), #23 RULES OF ENGAGEMENT (8.65m), #26 UNDERCOVER BOSS (8.14m), #27 CSI: CRIME SCENE INVESTIGATION (R) (7.96m), #29 CRIMINAL MINDS (R) (7.30m) and #30 TWO AND A HALF MEN (R) (7.18m).

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