OWN: Oprah Winfrey Network Saturday Primetime Line-Up Posts Ratings Highs With 'Welcome to Sweetie Pie''s Premiere and Debut of 'Beverly's Full House'

Categories: Press Releases

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April 3rd, 2012

via press release:

Los Angeles – OWN: Oprah Winfrey Network premiered its Saturday prime time line-up on March 31 with the return of the popular original series “Welcome to Sweetie Pie’s” (9-10 p.m. ET/PT), posting a series high of .49 W25-54 and 512,000 total viewers (up triple digits +133% versus the fall premiere on Oct. 15, 2011 in W25-54 and+133% W25-54 versus year ago numbers and posting double digit growth versus the series average up +23% W25-54). Immediately following “Sweetie Pie’s,” the network debuted the new original series “Beverly’s Full House” (10-11 p.m. ET/PT) which posted a network high in the time period with a .44 W25-54 and 388,000 total viewers (up double digits +83% W25-54 versus year ago numbers and up +45% in total viewers).

 

In addition, the two series were the highest rated original series of the night in their respective time periods for African American women 25-54.

 

Saturday, March 31, 2012

“Welcome to Sweetie Pie’s” (Saturdays at 9 p.m. ET/PT)

  • · .49 W25-54, .56 HH, 512,000 P2+
  • · Growth versus year ago: +133% W25-54, +87% HH, +91% P2+
  • · #1 original series in its time period for AA W25-54 among 97 ad-supported cable networks

 

“Beverly’s Full House” (Saturday’s at 10 p.m. ET/PT)

  • · .44 W25-54, .40 HH, 388,000 P2+
  • · Growth versus year ago: +83% W25-54, +33% HH, +45% P2+
  • · #1 original series in its time period for AA W25-54 among 97 ad-supported cable networks

 

Source: The Nielsen Company

OWN ratings are coverage ratings.

 
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