Ratings Notes for Adult Swim, TBS, Cartoon Network, TNT: ‘Hardcore Pawn’, ‘Regular Show’ ‘Conan’ NBA & More
via ratings notes from Turner
CBS Sports and Turner Sports’ exclusive coverage of the 2012 Final Four® on Saturday, March 31, earned a 9.0 U.S. household rating, with a 17 share, making it the highest-rated Final Four since 2005.
Winning first quarter wasn’t enough for TBS. The network plunged into Q2 with another big win as basic cable’s #1 network in primetime among adults 18-34 and adults 18-49.
TBS didn’t just win the demos, it crushed the competition, delivering 26% more adults 18-49 and a whopping 46% more adults 18-34 than its second-place rivals.
The Big Bang Theory shows no signs of slowing down as the show once again dominated the charts, claiming all 10 of basic cable’s Top 10 sitcom telecasts in total audience delivery and nine of the Top 10 with adults 18-34 and adults 18-49. Five of The Big Bang Theory‘s episodes on TBS last week drew more than 3 million viewers.
TBS’s Emmy®-nominated late-night series CONAN continued its growing trend as it averaged 1.1 million viewers in Live + Same Day delivery last week, up 8% over the prior week of premieres. The show also averaged 381,000 adults 18-34 (+4%) and 680,000 adults 18-49 (+2%). With one more week of time-shifted viewing left to count for March, CONAN is on track to score its sixth consecutive month of audience growth.
TBS enjoyed strong movie performances last week, delivering four of basic cable’s Top 5 movie telecasts with adults 18-34. TBS’s Sunday primetime telecast of 2 Fast 2 Furious topped the charts in first place, followed by the Saturday presentation of American Pie 2.
Across the first week of April, Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adult and young men demos—adults 18-34, 18-49 & 18-24, as well as men 18-34, 18-49 & 18-24. Versus the same time period last year, the late-night network scored delivery gains among adults 18-34 (523,000/ up 7%), adults 18-24 (301,000/ up 20%), men 18-34 (307,000/ up 1%) and men 18-24 (179,000/ up 14%).
Sunday night’s presentation of the Adult Swim original series Loiter Squad (11:30 p.m.) ranked #1 in its time period among all adults (18-34, 18-49, 18-24) and men 18-34.
Adult Swim programming—including Family Guy, Robot Chicken, Loiter Squad, The Boondocks and American Dad—accounted for 21 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and more than half (26) of the top 50 among men 18-34, also more than any other network.
Carrying its 1Q’12 winning performance into April, Cartoon Network once again claimed television’s #1 network on all TV for the week among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.), charting solid delivery growth across all kids demos in both Prime and Total Day ranging between 2% and 19%. In Prime (7-9 p.m.), average kids 2-11 delivery (859,000) grew by 2%, kids 6-11 (606,000) by 9% and kids 9-14 (473,000) by 16%. In Total Day, average kids 2-11 (534,000) grew by 3%, kids 6-11 (345,000) by 8% and kids 9-14 (281,000) by 19%.
Winning Monday, Tuesday, Wednesday, Friday and Sunday nights (7-9 p.m.) among all boys, Cartoon Network also was the #1 destination for boys 6-11 & 9-14 on Thursday night. Monday and Wednesday nights, in particular, posted strong double-digit delivery increases across all kids demos (2-11, 6-11 & 9-14), ranging between 26% and 72% vs. the same time periods last year. Wednesday night’s premiere episode of Ninjago (8 p.m.) was the #1 telecast of the day among all boys, posting double and triple-digit delivery gains across all kids ranging between 75% and 93%.
Among the network’s original comedy programming, Monday’s Adventure Time (7 p.m., 7:30 p.m.), Regular Show (8 p.m.) and MAD each ranked #1 in their time periods among all boys. Regular Show also scored as the #1 telecast in its time period among kids 2-11 & 9-14, and Adventure Time ranked #1 in its time period among kids 9-14.
For the first week of the quarter, truTV continued its success from Q1 by boosting its primetime delivery of adults 18-49 +8% compared to the same week last year. The network also scored its youngest weekly median age of the year so far (40) and the 2nd youngest weekly median age in the network’s history.
Last week’s episode of the hit series Hardcore Pawn (Tuesday 9:30 p.m.) attracted more than 2.4 million viewers, with 1.4 million adults 18-49, ranking second among basic cable programs in its timeslot with the demo. Hardcore Pawn also fueld truTV to rank among basic cable’s top 10 networks for the night in delivery of key adult and male demos.
truTV’s new hit Impractical Jokers (Thursday 10 p.m.) came back strong last week with 1.3 million viewers and a Top 5 basic cable ranking in its timeslot among men 18-49. The show also scored solid growth compared to the same timeslot last year, as did truTV’s South Beach Tow (Wednesday 10 p.m.) and Top 20 Most Shocking (Friday 9 p.m.).
Through 33 games, TNT’s NBA coverage continues to deliver double-digit gains versus last year’s corresponding coverage. The NBA on TNT is averaging a 1.7 U.S. HH rating (+13% vs. 1.5 U.S. HH rating); 2,627,000 total viewers (+11% vs. 2,376,000 total viewers) and 1,988,000 households (+12% vs. 1,782,000 households) over last year’s corresponding coverage. The Top 5 NBA regular-season games on cable have all aired on TNT.
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 33 games vs. 28 games. (12/25/2011-3/29/2012) vs. (12/30/2010-3/31/2011)
Through 14 weeks of NBA TV’s 2011-12 regular-season schedule, the network continues to experience significant increases compared to last season. NBA TV is averaging 340,000 total viewers (+32 %) and 268,000 households (+33%) through 78 games.