Style’s ‘Giuliana & Bill’ Delivers Its Most Watched Season Premiere Ever
via press release:
LOS ANGELES – April 4, 2012 – The Style Network’s season five premiere of “Giuliana & Bill” on Tuesday, April 3 at 8pm ET/PT delivered the series’ most-watched season premiere ever across all key demos, up an impressive +83% in total viewers over the previous season, according to Nielsen. Anchoring a new night of programming for the network, the premiere marked Style’s best Tuesday night telecast ever as well as its most watched telecast in 2012 among W18-49. Additionally, the premiere was up +74% in W18-34 and +64% in W18-49 over the season four premiere. On the digital front, MyStyle.com’s videos had its most viewed day this year up +179% compared to the prior four-week average for a Tuesday.
“The Style Network is honored to travel on this journey with Giuliana and Bill Rancic over the years,” said Salaam Coleman Smith, President, The Style Network. “We are thankful to them for sharing the intimate details of their lives again this season and are touched by how much their story has resonated with our viewers.”
The season five premiere of “Giuliana & Bill” garnered 528,000 total viewers and delivered among the targeted key demos 283,000 W18-49 and 155,000 W18-34.
“Giuliana & Bill” airs Tuesday nights at 8pm ET/PT on Style. This season viewers will get an intimate look into Giuliana’s journey as she returns to work, leaving Bill to find balance with their new houseguests — Giuliana’s parents, Anna and Eduardo. Additionally, the season will celebrate the opening of their restaurant RPM Italian in Chicago, which features many of Giuliana’s mother’s, Mamma DePandi’s, recipes. And while their immediate focus is on Giuliana’s recovery, the future is always top of mind for Giuliana and Bill as they continue to dream of one day starting a family
“Giuliana & Bill” is produced by Comcast Entertainment Studios, a division of NBCUniversal. Executive producers are Robert Sizemore and Jay James for Comcast Entertainment Studios and Giuliana Rancic and Bill Rancic for You & I Productions. Renee G. Simon and Ruth Rafidi serve as network executives on the show.