Disney and Common Sense Media Team for Anti-Cyberbullying Campaign Beginning Thursday, April 5

Categories: Press Releases

Written By

April 5th, 2012

via press release:

For a proactive, far-reaching campaign that encourages kids and families to take a stand against cyberbullying, Common Sense Media teamed with Disney's Friends for Change, the popular initiative that inspires kids to make a difference in their world.  Public Service Announcements geared towards kids age 6-14 and their families, each featuring the stars of Disney Channel and Disney XD hit series, will be presented multiple times per day beginning THURSDAY, APRIL 5 on Disney Channel, Disney XD and Disney.com. The messages were developed under the guidance of Common Sense Media, an independent non-profit organization which helps parents and teachers manage the media and technology in kids' lives. For more information, each PSA directs viewers to www.Disney.com/commonsense.


The PSAs feature Bridgit Mendler, Common Sense Media's "Role Model of the Year" honoree, who will be recognized APRIL 25 in San Francisco for her outstanding leadership and enthusiasm to inspire kids to make a difference.


Adam Bonnett, Senior Vice President, Original Programming, Disney Channel, said, "As the media platforms and viewing patterns of our audience become more interactive, it's become more important for us to reinforce the significance of positive social communication. We're proud to be working with Common Sense Media on this effort, giving an opportunity for our talent to connect with our viewers against cyberbullying, and in support of responsible, respectful behavior on-line and in-person."


"Today’s kids connect, create, and collaborate through media. But it's extremely important for them to understand the implications of their online actions," said James Steyer, CEO and founder, Common Sense Media. "This campaign will help empower kids to think critically about how they interact with others in their online and mobile lives, and help them become smart and respectful digital citizens."


In one PSA, 16 year-old Billy Unger of the Disney XD series "Lab Rats," provides a personal account of being bullied while he was in the fourth grade and how, through the guidance of his parents and school administrators, he managed to navigate it.


In other messages in the campaign, Disney Channel stars help raise awareness of the issue of cyberbullying. They are: China Anne McClain, Sierra McCormick, Jake Short, Stefanie Scott and Carlon Jeffery of "A.N.T. Farm," Ross Lynch, Laura Marano, Raini Rodriguez and Calum Worthy of "Austin & Ally," Bridgit Mendler, Jason Dolley, Leigh-Allyn Baker, Bradley Steven Perry and Eric Allan Kramer of "Good Luck Charlie," Debby Ryan, Kevin Chamberlin, Peyton List, Cameron Boyce, Karan Brar and Skai Jackson of "Jessie," Bella Thorne, Zendaya, Davis Cleveland, Roshon Fegan, Adam Irigoyen, Kenton Duty and Caroline Sunshine of "Shake It Up."


Disney's Friends for Change activities foster creativity, conservation and compassion. To date, Friends for Change kids in thirty-three countries around the world have taken almost five million actions to help people, their communities and the planet. For more information, please visit Disney.com/friends.


Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.  Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

  • AppleStinx

    Stay calm, kids. The comment blackout is not your fault.

  • Peyton Oliver

    This bullying needs to stop. It does not make this beautiful place any better, it only makes It worse. It does not make Sence.

  • Katie Heaney

    This girl Peyton is right it needs to stop and it does not make it any better. I think cyber bullying is not nessesery at all.

  • grace

    Me too because,she is really right!!! we have civil rights to stop all thiscyber bully!!! So rememberto tell ur friends stand up to bullies!!!!!!!!!!!!!!!! PLEASE HELP WITH THE FIGHT STAND UP TO BULLIES!!!!HELP,HELP,HELP,HELP!!!!!!!!!

  • kelsey

    the only reason people try to bring you down is because your above them and know matter what they say you always stay strong because they took time out of there pathetic life to think about you!!

  • Annjolie

    Someone was cyberbullying to my best friend so I went up to him and said back off you don’t need to do that and he went off the next day he came up to me and said thank you you help’t me not to do that and he never did that agen that is my story P.S it is not a lie

  • Zoe

    I got bullied at the dance.her name was Hannah,she set- up someone else to push me down and I stepped up and told a adult.p.s it’s true!

  • jayden jordan

    the world can be changed with our help

  • Melissa

    I think so to, because a girl named Leslie Sanchez bullied me for almost the whole school year, and I told my teacher,the principal, and the aides and they did not do anything!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • grace

    Sorry Melissa I can’t do anything but tell u to tell ur mom or dad or both

  • Nyrah Weathers

    Cyber bullying is wrong and it hurts theyre feelings

  • Jasmine Whitley

    I have been bullied every day and I still am.I stand up for myself every day they sill mess with me.I think we all should stand up for ourselfs.i hope you guys agree.P.S.:when I say guys I mean everyone.P.S.again my story is true

  • savannah

    i hate cyberbullying.i think that noone should do it at all.then nobodys feelings would be hurt.

  • jadyn wilcoxson

    bulling is very bad i am always clled ugly and bullied

  • AppleStinx

    But you’re not ugly, jadyn… are you?

  • AppleStinx

    Wake up, kids! Go play outside and leave the Saturday cyberbullies to uncle Apple.

  • ana

    hi my name is ana. i use to get bullied because of my last name.i dont really know why people like to bully.its just wrong to do that.i will always stand up if someone gets bullied

  • Mawahip

    Its not right to be a bully… If someone is being a bully to you, you know wat to do stand up for yourself…. Do a great job… Show wat you know..

  • brooke

    i have a friend and at school one day a boy ran up and kicked her in the butt i went and told the gym teacher i have another friend who told me one day a boy twisted a little girls arm what if sombody came up and kicked you in the butt how would you feal would you want sombody to go watch or go tell what if it happend to your friend if she told on that person for you what should you do think butt hurry if you tell if sombody hurts sombody you would make a difference think

  • nick frasca

    bulling is a problim we need to found a way to stop bulling before someone gets hurt stop bulling today before you of your friends and more stop bulling today

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