Disney and Common Sense Media Team for Anti-Cyberbullying Campaign Beginning Thursday, April 5

Categories: Press Releases

Written By

April 5th, 2012

via press release:

For a proactive, far-reaching campaign that encourages kids and families to take a stand against cyberbullying, Common Sense Media teamed with Disney's Friends for Change, the popular initiative that inspires kids to make a difference in their world.  Public Service Announcements geared towards kids age 6-14 and their families, each featuring the stars of Disney Channel and Disney XD hit series, will be presented multiple times per day beginning THURSDAY, APRIL 5 on Disney Channel, Disney XD and Disney.com. The messages were developed under the guidance of Common Sense Media, an independent non-profit organization which helps parents and teachers manage the media and technology in kids' lives. For more information, each PSA directs viewers to www.Disney.com/commonsense.

 

The PSAs feature Bridgit Mendler, Common Sense Media's "Role Model of the Year" honoree, who will be recognized APRIL 25 in San Francisco for her outstanding leadership and enthusiasm to inspire kids to make a difference.

 

Adam Bonnett, Senior Vice President, Original Programming, Disney Channel, said, "As the media platforms and viewing patterns of our audience become more interactive, it's become more important for us to reinforce the significance of positive social communication. We're proud to be working with Common Sense Media on this effort, giving an opportunity for our talent to connect with our viewers against cyberbullying, and in support of responsible, respectful behavior on-line and in-person."

 

"Today’s kids connect, create, and collaborate through media. But it's extremely important for them to understand the implications of their online actions," said James Steyer, CEO and founder, Common Sense Media. "This campaign will help empower kids to think critically about how they interact with others in their online and mobile lives, and help them become smart and respectful digital citizens."

 

In one PSA, 16 year-old Billy Unger of the Disney XD series "Lab Rats," provides a personal account of being bullied while he was in the fourth grade and how, through the guidance of his parents and school administrators, he managed to navigate it.

 

In other messages in the campaign, Disney Channel stars help raise awareness of the issue of cyberbullying. They are: China Anne McClain, Sierra McCormick, Jake Short, Stefanie Scott and Carlon Jeffery of "A.N.T. Farm," Ross Lynch, Laura Marano, Raini Rodriguez and Calum Worthy of "Austin & Ally," Bridgit Mendler, Jason Dolley, Leigh-Allyn Baker, Bradley Steven Perry and Eric Allan Kramer of "Good Luck Charlie," Debby Ryan, Kevin Chamberlin, Peyton List, Cameron Boyce, Karan Brar and Skai Jackson of "Jessie," Bella Thorne, Zendaya, Davis Cleveland, Roshon Fegan, Adam Irigoyen, Kenton Duty and Caroline Sunshine of "Shake It Up."

 

Disney's Friends for Change activities foster creativity, conservation and compassion. To date, Friends for Change kids in thirty-three countries around the world have taken almost five million actions to help people, their communities and the planet. For more information, please visit Disney.com/friends.

 

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.  Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

 
  • brooke

    EVERYBODY WHO IS BULLYED LISTEN IF YOU SEE THE BULLY CLOSE TO YOU GO SOMEWERE ELSE IF THEY CATCH YOU FIGURE OUT A WAY TO TELL YOUR TEACHER if they put there arm over your head WHILE YOU ARE AGAINST THE WALL DUCK AND CRAWL OUT THEN GO TELL THE TEACHER THEY ARE AMILLION WAYS TO STAY BULLY FREE

  • brooke

    KEEP YOUR HANDS TO YOURSELF

  • brooke

    Lavender Sam’s you need to tell the friends that she lost and tell them that she is bieng bullied andntell them thatt she is telling the truth and tell them what’s happening and that they are wrong she is telling the truth

  • brooke

    Lavender Sam’s you need to tell the friends that she lost and tell them that she is bieng bullied andntell them thatt she is telling the truth and tell them what’s happening and that they are wrong she is telling the truth if they don’t listen find the sweetest person you know and ask her if she will be friends with your friend

  • brooke

    Lavender Sam’s tell the friends that she lost that they are wrong tell them the truth

  • brooke

    does anybody else have a question

  • brooke

    i can help you

  • brooke

    lavender sams tell on emmajames sara fergurson anila lashly crotonia lawrence and everybody else tell your teacher

  • brooke

    tell me if you need help

  • Susan

    Bullying is just a way to make someone feel bad and the bully to get more popular. We can all help is we have people beside us, even if it’s just one it’s a diffErent, it’s time to stop bullying!

  • Yolanda

    So my little brother is bullied EVERDAY at school and even though he has stood up and my parents have complained NOTHING has happened. He is continuously getting picked on , but we will keep fighting for him and try to STOP ALL bullying!

  • brooke

    Yolanda tell your brother next time he gets bullied to tell the teacher ok

  • brooke

    I am watching Monte Carlo maby you should watch it it has good advice

  • max

    ive been bullied for the last 5 months by this kid and he wont stop

  • Holden Gonzales

    my teacher says if u see some one getting bulleyed walk away its none of your bussiness. but i think i should help what do i do

  • rosa

    stop it only makes things worst.just because of you peaple get hurt.bieng a bully is the wrong thing to do.if you know a bully tell him or her to stop.watch the movie Cyberbully.so you know what it would feel like to be bullyed.it dosent feel good.SO STOP.

  • rosa

    LEVE OTHER PEAPLE ALONE.IF HE OR SHE ARE MEAN JUST DONT PLAY WITH THEM AND DONT BULLY THAT PERSON.ONCE IN MY DATERS SCHOOL HER FRIEND BULLIED SOMEWONE ELSE.AND IT DIDNT FEEL GOOD.BEING A BULLY ISENT THE KEY.

  • AppleStinx

    Kids, it’s time to turn off your computers and go to bed. Uncle Apple will sing you to sleep. Lullaby ♫ lullaby ♪ lullaby ♬…

  • AppleStinx

    Shhhhhh. They’re still sleeping. Don’t they look like little angels?

  • Jenna

    gfnx

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