‘Good Morning America’ Scores Smallest Total Viewer Margin With ‘Today’ in 7 Years

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via press release:

ABC News’ “Good Morning America” drew 4.861 million Total Viewers and a 1.6 rating/12 share/1.923 million Adults 25-54 for the week of March 26, 2012. “GMA” grew its Total Viewer audience for the 2nd straight week (4.842 million on w/o 3/26/12).

 

For the 2nd week in a row, “GMA” ranked as the No. 1 morning newscast twice during the course of a week in Total Viewers, outdelivering NBC’s “Today” by +107,000 on Tuesday (5.163 million vs. 5.056 million – 3/27/12) and by +89,000 on Friday (4.659 million vs. 4.570 million – 3/30/12).

 

For the 3rd straight week, “GMA” shrank its week-to-week gap with “Today” in Total Viewers by double-digits (-13% – 119,000 vs. 137,000). In fact, “GMA” delivered its narrowest Total Viewer margin with “Today” in nearly 7 years – since w/o 5/16/05.

 

“GMA” slashed its margins with “Today” from the year-ago week in both in both Total Viewers (-75% – 119,000 vs. 469,000) and Adults 25-54 (-46% – 266,000 vs. 492,000) for the 5th consecutive week. “GMA” has cut its year-to-year Adults 25-54 margin with the NBC program by double-digits in the last 13 weeks, and in 27 of 28 weeks this season.

 

Season to date, “GMA” narrowed its gaps in both Total Viewers (-38%) and Adults 25-54 (-42%) versus its year-ago season gaps. In fact “GMA” is posting its smallest Total Viewer (512,000) and Adults 25-54 (442,000) margins with “Today” in 16 years – since the 1995-96 Season.

 

“GMA” more than doubled the Total Viewer count of “CBS This Morning” (+101% – 4.861 million vs. 2.421 million) for the 4th time in the last 5 weeks, while nearly doubling it in Adults 25-54 (+90% – 1.923 million vs. 1.013 million).

 

Season to date “GMA” is the only morning program to grow in Total Viewers (+5%) and Adults 25-54 (+8%) versus its year-ago averages (NBC’s “Today:” -2%/-7%, respectively; CBS’ “This Morning:” -10%/-12%, respectively). “GMA” is seeing its largest overall season audience in 5 years, since 2006-07.

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

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