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Via NBC's Press Release:
UNIVERSAL CITY, Calif. – April 5, 2012 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have generated #1 finishes in viewers 18-49 and total viewers for the week of March 26-30 over the ABC and CBS time-period competition. Note that CBS’s “Late Late Show with Craig Ferguson” was in rebroadcast last week and the Friday “Jimmy Kimmel Live” on ABC was an encore.
At 11:35 p.m. ET, “Tonight” tied CBS’s “Late Show with David Letterman” in 18-49 rating for the week (0.8 each), while delivering a 4 percent margin of victory over “Late Show” in viewers 18-49 (1.010 million vs. 971,000). “Tonight” topped “Late Show” by a 24 percent margin in total viewers (3.598 million vs. 2.904 million).
"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 13th time in 15 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for an 18th week in a row.
Through the first 28 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 15 percent (3.755 million vs. 3.276 million), up from the year-ago season-to-date advantage of 8 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 15 percent (1.785 million vs. 1.552 million), up from last year's advantage of 1 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 39 percent (280,000 vs. 201,000) up from last year's 24 percent, and in adults 25-54, to 10 percent (877,000 vs. 797,000) up from 2 percent at this point last season.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 26-30. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.8/3
11:35 p.m.-12 midnight ET
ABC “Nightline,” 0.9/3
12 midnight-1 a.m. ET
ABC “Kimmel,” 0.5/2*
12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.5/3 (in encore telecasts)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2*
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 2.9 million viewers
11:35 p.m.-12 midnight ET
ABC “Nightline,” 4.0 million viewers
12 midnight-1 a.m. ET
ABC “Kimmel,” 1.8 million viewers*
12:35-1:35 a.m. ET
NBC “Late Night,” 1.6 million viewers
CBS “Late Late Show,” 1.5 million viewers (in encore telecasts)
1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers*
* Friday’s “Last Call” and “Kimmel” were encores.
SEASON TO DATE
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.9 rating, 3 share
CBS “Late Show,” 0.9/3
11:35 p.m.-12 midnight ET
ABC “Nightline,” 0.9/3
12 midnight-1 a.m. ET
ABC “Kimmel,” 0.5/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.6/3
CBS “Late Late Show,” 0.5/3
1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.8 million viewers
CBS “Late Show,” 3.3 million viewers
11:35 p.m.-12 midnight ET
ABC “Nightline,” 3.9 million viewers
12 midnight-1 a.m. ET
ABC “Kimmel,” 1.8 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.8 million viewers
CBS “Late Late Show,” 1.6 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 1.0 million viewers
SELECTED CABLE RESULTS, WEEK OF MARCH 26-30
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6
TBS, 11 p.m.-midnight, “Conan,” 0.5
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.6
Each adult 18-49 rating point equals 1.28 million viewers
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million
TBS, 11 p.m.-midnight, “Conan,” 1.1 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million
Been quite awhile since we’ve seen Conan do 0.4 after a 1.3 from Big Bang and barely hold 30% of the viewer lead-in. That the number came out the same day TBS chose to do its Conan ratings victory lap is one of those little cosmic levelers that happens to everyone.
He’ll have to run up the score pretty big tonight or tomorrow to sidestep a year-to-date weekly low.
So, if we are going to talk about daily ratings, why not comment the day Conan and Leno tied on the demo?
Cosmic levelers happens to EVERYONE.
Sure, I talk about all of it. Leno is in freefall and gone by 2014, imo.
Gary, I think Leno’s hosting duties will end about the same time as Letterman’s. By the time their shows complete their run, network late night viewers will be so fragmented, who knows what the future holds financially
for network/cable late night TV.
Where are all the old comments on this site?
ks, I think they’ve managed to stave off the herd-thinning that took place in soap operas because apart from Leno and Letterman they’re not really expensive to produce. And guys like Fallon are obviously prepared to defray a lot of costs by being an unapologetic product pitchman. But I suggest the way the thinning will take place is that when Fallon and Ferguson move to 11:30, there won’t be replacement shows at 12:30. Or there will, but they’ll be very low cost like what Carson Daly does.
What’s up with comments not showing?
Dave edges Jay in 18-49 for last week:
ABC “Nightline” 3,951,000 1,437,000/ 1.2 1,095,000/ 0.9
CBS “Late Show” 3,075,000 1,315,000/ 1.1 1,015,000/ 0.8
NBC “Tonight Show” 3,664,000 1,324,000/ 1.1 1,004,000/ 0.8
Just remembered that excludes Masters pre-emptions for Dave. I think Jay beats him without those, but no doubt, they both continue to sink towards the 0.7s.
I guess when your Wednesday through Friday 10 p.m. shows average 0.9 (!), you’re on a bit of a suicide mission. Dying to know what kind of conversations are taking place at the affiliates.
…that they shouldn’t have brought back Leno.
I’m quite certain that isn’t even on their radar. The issue is the prime time lead-ins to their local news.
Yeah, I’m sure they’re happy with out that coup worked out for everyone.