Late Night TV Ratings For The Week Of March 26 - March 30, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

April 5th, 2012

To see past week's Late Night TV ratings information click here.

Via NBC's Press Release:

UNIVERSAL CITY, Calif. – April 5, 2012 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have generated #1 finishes in viewers 18-49 and total viewers for the week of March 26-30 over the ABC and CBS time-period competition. Note that CBS’s “Late Late Show with Craig Ferguson” was in rebroadcast last week and the Friday “Jimmy Kimmel Live” on ABC was an encore.

At 11:35 p.m. ET, “Tonight” tied CBS’s “Late Show with David Letterman” in 18-49 rating for the week (0.8 each), while delivering a 4 percent margin of victory over “Late Show” in viewers 18-49 (1.010 million vs. 971,000). “Tonight” topped “Late Show” by a 24 percent margin in total viewers (3.598 million vs. 2.904 million).

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 13th time in 15 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for an 18th week in a row.

Through the first 28 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 15 percent (3.755 million vs. 3.276 million), up from the year-ago season-to-date advantage of 8 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 15 percent (1.785 million vs. 1.552 million), up from last year's advantage of 1 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 39 percent (280,000 vs. 201,000) up from last year's 24 percent, and in adults 25-54, to 10 percent (877,000 vs. 797,000) up from 2 percent at this point last season.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 26-30. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.8/3

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.9/3

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/2*

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.5/3 (in encore telecasts)

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.6 million viewers

CBS “Late Show,” 2.9 million viewers

11:35 p.m.-12 midnight ET

ABC “Nightline,” 4.0 million viewers

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.8 million viewers*

12:35-1:35 a.m. ET

NBC “Late Night,” 1.6 million viewers

CBS “Late Late Show,” 1.5 million viewers (in encore telecasts)

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Friday’s “Last Call” and “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.9 rating, 3 share

CBS “Late Show,” 0.9/3

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.9/3

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.6/3

CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.8 million viewers

CBS “Late Show,” 3.3 million viewers

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.9 million viewers

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.8 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.8 million viewers

CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 26-30

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

TBS, 11 p.m.-midnight, “Conan,” 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 
  • Gary Middleton

    Been quite awhile since we’ve seen Conan do 0.4 after a 1.3 from Big Bang and barely hold 30% of the viewer lead-in. That the number came out the same day TBS chose to do its Conan ratings victory lap is one of those little cosmic levelers that happens to everyone.

    He’ll have to run up the score pretty big tonight or tomorrow to sidestep a year-to-date weekly low.

  • Diana Santiago

    So, if we are going to talk about daily ratings, why not comment the day Conan and Leno tied on the demo?

    Cosmic levelers happens to EVERYONE.

  • Gary Middleton

    Sure, I talk about all of it. Leno is in freefall and gone by 2014, imo.

  • kscottk11

    Gary, I think Leno’s hosting duties will end about the same time as Letterman’s. By the time their shows complete their run, network late night viewers will be so fragmented, who knows what the future holds financially
    for network/cable late night TV.

    Where are all the old comments on this site?

  • Gary Middleton

    ks, I think they’ve managed to stave off the herd-thinning that took place in soap operas because apart from Leno and Letterman they’re not really expensive to produce. And guys like Fallon are obviously prepared to defray a lot of costs by being an unapologetic product pitchman. But I suggest the way the thinning will take place is that when Fallon and Ferguson move to 11:30, there won’t be replacement shows at 12:30. Or there will, but they’ll be very low cost like what Carson Daly does.

  • André

    What’s up with comments not showing?

  • Gary Middleton

    Dave edges Jay in 18-49 for last week:

    ABC “Nightline” 3,951,000 1,437,000/ 1.2 1,095,000/ 0.9

    CBS “Late Show” 3,075,000 1,315,000/ 1.1 1,015,000/ 0.8

    NBC “Tonight Show” 3,664,000 1,324,000/ 1.1 1,004,000/ 0.8

  • Gary Middleton

    Just remembered that excludes Masters pre-emptions for Dave. I think Jay beats him without those, but no doubt, they both continue to sink towards the 0.7s.

    I guess when your Wednesday through Friday 10 p.m. shows average 0.9 (!), you’re on a bit of a suicide mission. Dying to know what kind of conversations are taking place at the affiliates.

  • Charles

    …that they shouldn’t have brought back Leno.

  • Gary Middleton

    I’m quite certain that isn’t even on their radar. The issue is the prime time lead-ins to their local news.

  • André

    Yeah, I’m sure they’re happy with out that coup worked out for everyone.

© 2014 Tribune Digital Ventures