Report: Time Warner Cable Could Pull the Plug on Current TV Due to Low Ratings
Reuters reports that Time Warner Cable’s deal with Current TV stipulates that penalties are triggered if Current TV fails to meet a minimum threshold for overall viewers in a quarter and if those thresholds are missed in consecutive quarters, Time Warner Cable can drop the channel altogether.
“Time Warner Cable has been flirting with the idea of pulling Current off its systems for some time now,” said one of the sources, who all spoke on condition of anonymity.
All of the sources interviewed for this story declined to provide the precise threshold for overall viewers.
One of the story’s anonymous sources notes that if not for Keith Olbermann, Current TV would likely have missed the viewing goal necessary, though also notes that the 47,000 who have turned into the first broadcasts of Eliot Spitzer’s “Viewpoint” are “”just enough people are tuning in to keep Current over the quota.”