TV Ratings Wednesday: Not Even Betty White Can Help ‘Best Friends Forever;’ ‘Bent’ Fades Away; ‘Idol’ Down But Wins; ‘Criminal Minds’ Down, ‘CSI’ Up
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American Idol was down 11% — six tenths of an adults 18-49 rating point to a 4.7 rating, but Fox still dominated the night with adults 18-49 and total viewers. Note that last week’s Wednesday ‘Idol” was adjusted up three tenths in the final national numbers.
Criminal Minds was down two tenths from its last original to a 3.0 adults 18-49 rating but CSI was up three tenths vs. its last original to a 2.9 adults 18-49 rating. Earlier in the night Survivor was down two tenths to a series low (excluding clips shows) 2.7 adults 18-49 rating.
The official time period premiere of Betty White’s Off Their Rockers drew a 1.8 adults 18-49 rating, but the premiere of Best Friends Forever lost a third of it and pulled only a 1.2 adults 18-49 rating (tying a repeat of Suburgatory). Bent quietly faded away with 0.9 and 0.7 adults 18-49 ratings in its final two episodes. “Off Their Rockers” was down 31% from its special January preview that drew a 2.6 adults 18-49 rating.
ABC was all repeats except for Happy Endings which was down three tenths from last week (when ABC was also all repeats other than Happy Endings) in its season finale to a season low 1.6 adults 18-49 rating.
CW’s One Tree Hill bid adieu with a 0.8 adults 18-49 rating in its two hour series finale. For OTH fans, here are some additional notes via the CW:
Last night’s special two-hour series finale of One Tree Hill (8-10 pm) gave The CW its highest rated Wednesday night among W18-34 (1.4/4) in more than a year (since 2/23/11), and matched season high Wednesday night ratings in A18-34 (0.9/3), A18-49 (0.8/2) and W18-49 (1.1/3).
It was The CW’s best Wednesday night in A18-34 since premiere week (9/14/11), and best A18-49 and W18-49 ratings since 12/7/11.
Versus this week last year, last night was up 50% in A18-34 (0.9/3), 40% in W18-34 (1.4/4) and 33% in A18-49 (0.8/2).
Week to week, last night was up 29% in A18-34, 27% in W18-34 and 14% in A18-49.
Late-night results are below the primetime data.
Overnight ratings for Wednesday, April 4, 2012:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||Betty White’s Off Their Rockers (Time Period Premiere)||1.8/6||7.21|
|ABC||The Middle (R)||1.0/3||3.75|
|CW||One Tree Hill (8-10p) Series Finale||0.8/2||1.37|
|8:30||NBC||Best Friends Forever (Series Premiere)||1.2/3||3.89|
|ABC||Modern Family (R)||1.8/5||4.89|
|9:30||ABC||Happy Endings (Season Finale)||1.6/4||3.70|
|NBC||Bent (Season Finale)||0.7/2||2.03|
|NBC||Rock Center with Brian Williams||0.8/2||2.97|
via NBC press note:
In Late-Night Metered Markets Wednesday night:
- In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/7; CBS’s “Late Show with David Letterman,” 2.5/6; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.5/5.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/4; “Late Show,” 0.7/3; “Nightline,” 0.8/4; and “Jimmy Kimmel Live,” 0.5/3.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market household) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-4) topped “Late Late Show” (0.4/3).
- At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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