ABC’s Debut of ‘Scandal’ Scores Best Retention of ‘Grey’s Anatomy’ Audience in Over 3 Years
via press note:
Showing an impressive retention of its Grey’s lead-in during the 10 o’clock hour, ABC’s debut of Scandal more than doubled its freshman drama competition in the hour, leading NBC’s Awake by 196% in Total Viewers and by 133% in Adults 18-49. In addition, the new drama won the hour with Women 18-49, beating out CBS’ time-period veteran The Mentalist by 11%.
- · Building 12% over ABC’s February Sweep average in the hour, Scandal drew a 13-week high for ABC in the hour with Total Viewers – since 1/5/12.
- · Scandal produced ABC’s strongest Total Viewer retention (91%) in the hour coming out of an original Grey’s Anatomy in over 3 years (since 2/12/09). In fact, it was ABC’s best-ever viewer retention in the hour for a non-crossover episode with Grey’s.