Disney XD and Marvel Team Up for ‘Ultimate Spider-Man’ and NBA Mash-Up Video
via press release:
Disney XD and Marvel have teamed with the NBA to present the “Ultimate Spider-Man” and NBA mash-up video, premiering SATURDAY, APRIL 7 (9:27 a.m., ET/PT) on Disney XD and DisneyXD.com. The video, which will also be available at NBAHoopTroop.com and provided to NBA teams to present in arena, features an array of heroes on and off the court, with action-filled scenes from Marvel’s “Ultimate Spider-Man” animated series and NBA highlights
“This creative ‘mash-up’ of NBA stars and the iconic Spider-Man reflects a feeling of strength and confidence, whether it’s ‘thwipping’ to the next level or soaring for a slam dunk, and aligns powerful properties with boys’ interests across multiple platforms and arenas,” said Andrea Ste. Marie, director, Marketing, Disney XD.
“The NBA is pleased to partner with Disney XD and Marvel to bring young fans this ultimate ‘dream team,'” said Aldo DiCuffa, vice president, Programming, NBA.
“Marvel, Spider-Man, and the NBA? It’s fun for the entire family matched up with the greatest fans in the world for the perfect blend of action, adventure and a unique chance to see Ultimate Spidey mix it up with some of the world’s greatest athletes. It may be one of the coolest things ever!,” enthused Jeph Loeb, Marvel’s Head of TV.
Marvel’s “Ultimate Spider-Man” airs Sundays (11:00 a.m., ET/PT) on Marvel Universe on Disney XD, and the NBA Playoffs begin Saturday, April 28 on ESPN and ABC.