Soap Opera Ratings: ‘Days of Our Lives’ Sets New Low in Women 18-49 Viewers

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Ratings for the week of March 26-30, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,124,000 (+59,000/-618,000)
2. B&B 2,985,000 (+36,000/+76,000)
3. DAYS 2,299,000 (+47,000/+11,000)
4. GH 2,255,000 (+8,000/-465,000)

Households
1. Y&R 3.1/10 (+.1/-.3)
2. B&B 2.2/8 (same/+.1)
3. DAYS 1.7/6 (same/same)
3. GH 1.7/5 (same/-.3)

Women 18-49 Viewers
1. Y&R 865,000 (+23,000/-101,000)
2. B&B 698,000 (+35,000/+89,000)
3. GH 570,000 (+34,000/-243,000)
4. DAYS 490,000 (-6,000/-114,000) <—– new low *

* Previous low: 496,000 (March 19-23,2012)

Women 18-49 Rating
1. Y&R 1.4/9 (+.1/-.1)
2. B&B 1.1/7 (+.1/+.2)
3. GH 0.9/6 (+.1/-.3)
4. DAYS 0.8/5 (same/-.1) <—– ties low (2nd straight week)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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