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Soap Opera Ratings: 'Days of Our Lives' Sets New Low in Women 18-49 Viewers

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April 6th, 2012


Ratings for the week of March 26-30, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,124,000 (+59,000/-618,000)
2. B&B 2,985,000 (+36,000/+76,000)
3. DAYS 2,299,000 (+47,000/+11,000)
4. GH 2,255,000 (+8,000/-465,000)

Households
1. Y&R 3.1/10 (+.1/-.3)
2. B&B 2.2/8 (same/+.1)
3. DAYS 1.7/6 (same/same)
3. GH 1.7/5 (same/-.3)

Women 18-49 Viewers
1. Y&R 865,000 (+23,000/-101,000)
2. B&B 698,000 (+35,000/+89,000)
3. GH 570,000 (+34,000/-243,000)
4. DAYS 490,000 (-6,000/-114,000) <—– new low *

* Previous low: 496,000 (March 19-23,2012)

Women 18-49 Rating
1. Y&R 1.4/9 (+.1/-.1)
2. B&B 1.1/7 (+.1/+.2)
3. GH 0.9/6 (+.1/-.3)
4. DAYS 0.8/5 (same/-.1) <—– ties low (2nd straight week)
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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Melanie

    I no longer watch the show, but how many times is Days going to bring back some of the same characters, esp Carrie and Austin just to fire them again? Makes no sense!

    @rhodyguy, Sarah Brown is actually Sarah J. Brown, who plays Madison on Days, but was the original Carly on GH from 1996-2001.

  • Jill

    I read that DAYS is also letting go Muldoonm, Clark and Ashforn and considering bringing back Crystal Chappell, who plays Dr Carly Manning. I never understood why they got rid of her to begin with, she is a good actress and also had a great stroyline!!

  • EJ

    Hooray for GH!!! This makes me happy! I know who Sarah is but can someone tell me who the other axed actors play on DAYS?!

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