On the eve of Good Friday and heading into Easter Sunday, shows were down across-the-board. Looks like we need to add a "Close to Easter" square to our overall television usage was down 6% from 8-10p vs last Thursday.cards. Whatever the reason(s)
Fox won the night with adults 18-49 (though head-to-head from 8-10p, CBS bested Fox).topped the night with a 4.2 adults 18-49 , down half of an adults 18-49 ratings point from last week to season lows, but was down six tenths to a 3.8 adults 18-49 rating so still easily led.
For the first time,bested 's at 9pm(a 2.9 adults 18-49 rating vs. 2.8 for 's). But both shows were off from their last originals with down four tenths from last week and 's was down two tenths vs. the 3.0 it got in its last original on March 15. It was a season low for 's . was flat vs. last week (though tied at its season low). The was down 11% to a 2.4 adults 18-49 rating tying its series low for a regular telecast.
ABC's (and Shonda Rhimes')premiered to a 2.1 adults 18-49 rating, while on par with Rhimes' , I'd guess both ABC and Ms. Rhimes were hoping for better in a series premiere as there is typically nowhere to go but down. Earlier in the night Missing saw a season low with a 1.4 adults 18-49 rating.
Fox'sseems to be fading fast and was down four tenths from last week to a 2.3 adults 18-49 rating.
Across- the- board season and series lows for NBC's originals.sagged four tenths to a 1.3 adults 18-49 rating and was down three tenths to a 1.2 adults 18-49 rating. was down two tenths to a 1.1 adults 18-49 and Awake was off a tenth to a 0.9 rating.
Late-night ratings are below the primetime data.
Overnight ratings for Thursday, April 5, 2012:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
Via NBC press notes:
In Late-Night Metered Markets Thursday night:
- In Nielsen's 56 metered markets, household results were: "Thewith Jay Leno," 2.6/7; CBS's " with David Letterman," 1.9/5 with an encore; and ABC's combo of " ," 3.5/8; and "Jimmy Kimmel Live," 1.7/5.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 0.9/4; " ," 0.5/2 with an encore; " ," 1.1/5; and "Jimmy Kimmel Live," 0.6/4.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market household) beat CBS's "Latewith Craig Ferguson" (1.1/4 delayed by Masters coverage). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-4) topped "Late " (0.3/2 delayed by Masters coverage).
- At 1:35 a.m., "with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters
NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.