'GCB' Earns Solid Results from 9-11pm on Easter Sunday

Categories: Network TV Press Releases

Written By

April 9th, 2012

via press note:

Please Note: On Easter Sunday, ABC aired repeats of America’s Funniest Home Videos and Once Upon A Time from 7-9pm followed by 2 original episodes of GCB from 9-11pm. CBS’ line-up was boosted by a big Masters Golf overrun into the opening hour of the night and included season finale programming in the 10pm hour (CSI: Miami). NBC aired an all-original schedule on the night (Dateline/Harry’s Law/2-hour Celebrity Apprentice) and Fox was in repeats.

 

At 9pm coming out of a repeat Once Upon A Time, a special airing of GCB surged over its lead-in by 1.5 million viewers and by 70% in Adults 18-49, boosting ABC to #2 in the hour in the key young adult sales demo (tying time-period regular Celebrity Apprentice). In addition, the ABC freshman drama ranked #1 in the hour with Women 18-49.

 

Building on its lead-in among Adults 18-49 (+12%), ABC’s GCB ranked #2 in its regular 10 o’clock time period, pacing 46% ahead its CBS competition (The Good Wife encore/CSI: Miami season finale). GCB also earned second place in the hour across all key Women demos (W18-34/W18-49/W25-54).

 

  • · Although holiday TV usage levels were down in the hour week to week (-6% in AD18-49) and it did not have Desperate Housewives as a lead-in, GCB retained 100% of its young adult audience (AD18-34/AD18-49) from the prior week.

 

  • · Improving over the second hour of a 2-hour Brothers & Sisters on the year-ago night, GCB boosted its time slot for ABC year to year by double digits in Adults 18-49 (+12%).
 
  • Elaine Bailey

    Love new series – GCB. Pls do not cancel. Maybe it should be moved to another night and not aired on Sunday. This series is so much funnier than a lot of shows, including “Modern Family” which I can’t stand!

  • Laura Penn

    LOVE GCB! This show must go on. Only show I have set to my DVR. It is HILARIOUS!!!!!!

  • Janet K

    I loooove GCB. It’s the only show that makes me laugh out loud!

  • Don

    I am a republican Christian male in my late 40′s not quite the tea party however, I have seen every episode of GCB and I find it one of the best tongue and cheek sit coms on television. To have lived in a Christian based town (Lynden Washington) I have met real life people living lives as depicted in this series.
    I am very disappointed with my fellow Republicans for trying to cancel a television show that is based on good fun and entertainment.
    Cancel the reality shows that gorify drug deals and gang violence in America.

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