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Live+7 DVR Ratings: 'New Girl' Tops Absolute Ratings Gain, 'Fringe' and 'The Firm' Top % Gains, 'Castle' Tops Total Viewer Gains in Week 27

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April 9th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 70 such programs in the data for the week ending March 25.

During week twenty-seven of the 2011-12 broadcast season, when Modern Family and The Big Bang Theory were on the bench,  (March 19, 2012 - March 25, 2012New Girl topped the rankings for the week's DVR viewing adults 18-49 ratings gains.  Between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods New Girl  posted a solid gain of 1.4 adults 18-49 ratings points.

The percentage gain leaders were Fringe and The Firm which both gained a 100%  18-49 ratings increase from DVR viewing.

Castle led the absolute average viewership gained from DVR viewing adding  3.4 million viewers via DVR between the Live+Same Day and Live + 7 day measurement periods.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
New Girl-03/20 FOX 2.70 4.10 1.40 51.9%
Criminal Minds-03/21 CBS 3.20 4.50 1.30 40.6%
CSI-03/21 CBS 2.60 3.80 1.20 46.2%
Two and a Half Men-03/19 CBS 3.80 5.00 1.20 31.6%
Once Upon A Time-03/25 ABC 2.90 4.00 1.10 37.9%
Castle-03/19 ABC 2.30 3.30 1.00 43.5%
Hawaii Five-0-03/19 CBS 2.50 3.50 1.00 40.0%
How I Met Your Mother-03/19 CBS 3.50 4.50 1.00 28.6%
NCIS: LOS ANGELES-03/20 CBS 2.80 3.80 1.00 35.7%
SMASH-03/19 NBC 2.20 3.20 1.00 45.5%
Desperate Housewives-03/25 ABC 2.60 3.50 0.90 34.6%
2 Broke Girls-03/19 CBS 3.50 4.40 0.90 25.7%
NCIS-03/20 CBS 3.40 4.30 0.90 26.5%
ALCATRAZ-03/19 FOX 1.60 2.50 0.90 56.3%
American Idol-WEDNESDAY-03/21 FOX 5.10 6.00 0.90 17.6%
Fringe-03/23 FOX 0.90 1.80 0.90 100.0%
VOICE-03/19 NBC 4.60 5.50 0.90 19.6%
GCB-03/25 ABC 2.10 2.90 0.80 38.1%
MIKE & MOLLY-03/19 CBS 3.10 3.90 0.80 25.8%
HOUSE-03/19 FOX 2.10 2.90 0.80 38.1%
Touch-03/22 FOX 3.30 4.10 0.80 24.2%
COMMUNITY-03/22 NBC 1.70 2.50 0.80 47.1%
SURVIVOR: ONE WORLD-03/21 CBS 2.80 3.50 0.70 25.0%
Unforgettable-03/20 CBS 2.10 2.80 0.70 33.3%
30 ROCK-03/22 NBC 1.50 2.20 0.70 46.7%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Fringe-03/23 FOX 0.90 1.80 0.90 100.0%
FIRM-03/24 NBC 0.40 0.80 0.40 100.0%
Supernatural-03/23 CW 0.60 1.00 0.40 66.7%
AWAKE-03/22 NBC 1.20 1.90 0.70 58.3%
ALCATRAZ-03/19 FOX 1.60 2.50 0.90 56.3%
New Girl-03/20 FOX 2.70 4.10 1.40 51.9%
HARRY'S LAW-03/25 NBC 0.80 1.20 0.40 50.0%
AMERICA'S Top Model-BRIT-03/21 CW 0.60 0.90 0.30 50.0%
COMMUNITY-03/22 NBC 1.70 2.50 0.80 47.1%
30 ROCK-03/22 NBC 1.50 2.20 0.70 46.7%
Up All Night-03/22 NBC 1.50 2.20 0.70 46.7%
CSI-03/21 CBS 2.60 3.80 1.20 46.2%
SMASH-03/19 NBC 2.20 3.20 1.00 45.5%
Castle-03/19 ABC 2.30 3.30 1.00 43.5%
RIVER, THE-03/20 ABC 1.40 2.00 0.60 42.9%
SECRET CIRCLE-03/22 CW 0.70 1.00 0.30 42.9%
Criminal Minds-03/21 CBS 3.20 4.50 1.30 40.6%
Hawaii Five-0-03/19 CBS 2.50 3.50 1.00 40.0%
Kitchen Nightmares-03/23 FOX 1.00 1.40 0.40 40.0%
Nikita-03/23 CW 0.50 0.70 0.20 40.0%
RINGER-03/20 CW 0.50 0.70 0.20 40.0%
Vampire Diaries-03/22 CW 1.30 1.80 0.50 38.5%
GCB-03/25 ABC 2.10 2.90 0.80 38.1%
HOUSE-03/19 FOX 2.10 2.90 0.80 38.1%
Once Upon A Time-03/25 ABC 2.90 4.00 1.10 37.9%

 

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Castle-03/19 ABC 11493 14932 3439 29.9%
Criminal Minds-03/21 CBS 12088 15438 3350 27.7%
CSI-03/21 CBS 11380 14656 3276 28.8%
Hawaii Five-0-03/19 CBS 9308 12359 3051 32.8%
NCIS-03/20 CBS 19055 22013 2958 15.5%
Unforgettable-03/20 CBS 11316 14102 2786 24.6%
NCIS: LOS ANGELES-03/20 CBS 16174 18872 2698 16.7%
Touch-03/22 FOX 11810 14235 2425 20.5%
Two and a Half Men-03/19 CBS 11473 13890 2417 21.1%
SMASH-03/19 NBC 6554 8967 2413 36.8%
Once Upon A Time-03/25 ABC 8815 11195 2380 27.0%
NEW GIRL-03/20 FOX 5178 7462 2284 44.1%
ALCATRAZ-03/19 FOX 5035 7250 2215 44.0%
American Idol-WEDNESDAY-03/21 FOX 17209 19299 2090 12.1%
VOICE-03/19 NBC 11941 14017 2076 17.4%
Desperate Housewives-03/25 ABC 8815 10821 2006 22.8%
MIKE & MOLLY-03/19 CBS 9713 11622 1909 19.7%
2 Broke Girls-03/19 CBS 9379 11260 1881 20.1%
HOUSE-03/19 FOX 5938 7745 1807 30.4%
AWAKE-03/22 NBC 4727 6491 1764 37.3%
Fringe-03/23 FOX 2869 4594 1725 60.1%
Good Wife, THE-03/25 CBS 9774 11482 1708 17.5%
Dancing with the Stars-03/19 ABC 18751 20437 1686 9.0%
How I Met Your Mother-03/19 CBS 8128 9789 1661 20.4%
GCB-03/25 ABC 6329 7963 1634 25.8%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2012 The Nielsen Company. All Rights Reserved.

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Fringe-03/23 FOX 0.90 1.80 0.90 100.0%
FIRM-03/24 NBC 0.40 0.80 0.40 100.0%
Supernatural-03/23 CW 0.60 1.00 0.40 66.7%
AWAKE-03/22 NBC 1.20 1.90 0.70 58.3%
ALCATRAZ-03/19 FOX 1.60 2.50 0.90 56.3%
NEW GIRL-03/20 FOX 2.70 4.10 1.40 51.9%
HARRY'S LAW-03/25 NBC 0.80 1.20 0.40 50.0%
AMERICA'S Top Model-BRIT-03/21 CW 0.60 0.90 0.30 50.0%
COMMUNITY-03/22 NBC 1.70 2.50 0.80 47.1%
30 ROCK-03/22 NBC 1.50 2.20 0.70 46.7%
Up All Night-03/22 NBC 1.50 2.20 0.70 46.7%
CSI-03/21 CBS 2.60 3.80 1.20 46.2%
SMASH-03/19 NBC 2.20 3.20 1.00 45.5%
Castle-03/19 ABC 2.30 3.30 1.00 43.5%
RIVER, THE-03/20 ABC 1.40 2.00 0.60 42.9%
SECRET CIRCLE-03/22 CW 0.70 1.00 0.30 42.9%
Criminal Minds-03/21 CBS 3.20 4.50 1.30 40.6%
Hawaii Five-0-03/19 CBS 2.50 3.50 1.00 40.0%
Kitchen Nightmares-03/23 FOX 1.00 1.40 0.40 40.0%
Nikita-03/23 CW 0.50 0.70 0.20 40.0%
RINGER-03/20 CW 0.50 0.70 0.20 40.0%
Vampire Diaries-03/22 CW 1.30 1.80 0.50 38.5%
GCB-03/25 ABC 2.10 2.90 0.80 38.1%
HOUSE-03/19 FOX 2.10 2.90 0.80 38.1%
Once Upon A Time-03/25 ABC 2.90 4.00 1.10 37.9%
 
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