‘Parodiando’ Finale Drives Univision to Number 3 Ranking in the Time Period

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Last night on Univision, the funniest talent search on Spanish-language television – Parodiando – wrapped up with 10 finalists competing for the top spot as best celebrity impersonator. Following three rounds of competition over two hours from 7 to 9 p.m., winner Roy Ramos took home a grand prize of approximately $80,000. Meanwhile, the Univision Network ‘took home’ the following ratings…


Based on fast affiliate data, the “Parodiando” finale:


  • · Delivered an average audience of 2.7 million Total Viewers 2+, 1.3 million Adults 18-49 and 707,000 Adults 18-34


  • · In the time period (7:00pm to 9:00pm), made Univision the:
    • o #3 Broadcast Network, beating ABC and NBC, among Adults 18-49 and Adults 18-34


  • · Averaged more Adult 18-34 and Person 12-34 viewers than first-run episodes of NBC’s “Dateline NBC” and “Harry’s Law” as well as the season finale of “CSI: Miami” on CBS.


  • · Out-performed NBC’s “Dateline NBC” and “Harry’s Law” among Adults 18-49.


  • · Generated significantly more viewers to the network’s Sunday 7pm to 9pm time slot from that of last year (04/10/2011) across all Viewers 2+ (+14%), Adults 18-49 (+14%), Adults 18-34 (+10%), Persons 12-34 (+18%), Men 18-49 (+27%) and Women 18-49 (+4%).


Source: The Nielsen Company. Sunday (04/08/2012) 7:00pm-11:00pm, Fast Affiliate Ratings, Live+SD. Univision’s Parodiando Finale aired from 7:00pm to 9:00pm.

blog comments powered by Disqus