‘Parodiando’ Finale Drives Univision to Number 3 Ranking in the Time Period

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via press release:

Last night on Univision, the funniest talent search on Spanish-language television – Parodiando – wrapped up with 10 finalists competing for the top spot as best celebrity impersonator. Following three rounds of competition over two hours from 7 to 9 p.m., winner Roy Ramos took home a grand prize of approximately $80,000. Meanwhile, the Univision Network ‘took home’ the following ratings…

 

Based on fast affiliate data, the “Parodiando” finale:

 

  • · Delivered an average audience of 2.7 million Total Viewers 2+, 1.3 million Adults 18-49 and 707,000 Adults 18-34

 

  • · In the time period (7:00pm to 9:00pm), made Univision the:
    • o #3 Broadcast Network, beating ABC and NBC, among Adults 18-49 and Adults 18-34

 

  • · Averaged more Adult 18-34 and Person 12-34 viewers than first-run episodes of NBC’s “Dateline NBC” and “Harry’s Law” as well as the season finale of “CSI: Miami” on CBS.

 

  • · Out-performed NBC’s “Dateline NBC” and “Harry’s Law” among Adults 18-49.

 

  • · Generated significantly more viewers to the network’s Sunday 7pm to 9pm time slot from that of last year (04/10/2011) across all Viewers 2+ (+14%), Adults 18-49 (+14%), Adults 18-34 (+10%), Persons 12-34 (+18%), Men 18-49 (+27%) and Women 18-49 (+4%).

 

Source: The Nielsen Company. Sunday (04/08/2012) 7:00pm-11:00pm, Fast Affiliate Ratings, Live+SD. Univision’s Parodiando Finale aired from 7:00pm to 9:00pm.

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