Starz 'Magic City' Premiere Averages Over 2.5 Million Viewers Across Multiple Telecasts & On Demand

Categories: Cable TV

Written By

April 9th, 2012

The premiere of Starz' Magic City averaged over 2.5 million across multiple telecasts and venues. Note, the 2.5 million includes last week's sneak peek (after the Spartacus: Vengeance finale) and also includes 3 days worth of DVR viewing for last week's viewings (this past weekend's telecasts only has live viewing plus same day DVR viewing).

A record multi-platform sampling campaign of the first three episodes with began on March 30th and has delivered more than 1.55 million viewers to-date, including:

-          730,000 viewers (Live +3) for the sneak peak of the first episode on STARZ, which followed the Spartacus finale (March 30 at 11pm et/pt)

-          670,000 on-demand views to date

Broadcasts of the “Magic City”  on its official premiere weekend on STARZ delivered 965,000 total viewers, including 423,000 on Friday night, April 6 (10pm et/pt & 11pm et/pt airings).

Magic City was renewed for a second season prior to its first season premiere.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 

 

 
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