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TV Ratings Sunday: Masters Overrun Fuels CBS Win; 'Celebrity Apprentice,' 'Harry's Law' Rise; Extra 'GCB' Lower

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April 9th, 2012

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*Due to the nature of live sports programming the ratings for CBS (The Masters overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Overrun of The Masters  paced CBS to a nightly win with adults 18-49 and total viewers on a night that was a mix of repeats and originals.  Those wanting to know if the news of Mike Wallace's death fueled 60 Minutes will have to wait until we see unscrambled final ratings tomorrow.  Same for the season (series?) finale of CSI: Miami  since most of it was pushed out of primetime last night (we only see ratings to 11pm) in the eastern and central time zones.

The extra episode of GCB that ran at 9pm (after a repeat of Once Upon A Time) was off two tenths from last week's 10pm episode to a 1.7 adults 18-49 rating, but the regular 10pm telecast was steady with another 1.9 adults 18-49 rating.

With less competition, Harry's Law was up two tenths vs. last week to a 1.0 adults 18-49 rating and Celebrity Apprentice was up 11% to a 2.0 adults 18-49 rating between 8-10p.

Broadcast primetime ratings for Sunday, April 8, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS Masters Overrun/60 Minutes 3.9/15 17.08
NBC Dateline NBC 1.0/3 4.98
ABC America's Funniest Home Videos (R) 1.0/4 4.64
FOX The Simpsons (R) 0.8/3 1.83
7:30 FOX The Cleveland Show (R) 0.9/3 2.00
8:00 CBS 60 Minutes/Amazing Race 2.6/8 12.22
FOX The Simpsons (R) 1.5/5 3.08
NBC Harry's Law 1.0/3 7.58
ABC Once Upon A Time (R) 1.0/3 3.78
8:30 FOX Bob's Burgers (R) 1.3/4 2.71
9:00 CBS Amazing Race/The Good Wife (R) 2.0/5 8.28
FOX Family Guy (R) 1.8/5 3.94
NBC Celebrity Apprentice 1.7/5 5.89
ABC GCB 1.7/4 5.25
9:30 FOX American Dad (R) 1.5/4 3.44
10:00 NBC Celebrity Apprentice 2.3/6 7.07
ABC GCB 1.9/5 5.22
CBS The Good Wife (R)/CSI: Miami (Season Finale) 1.3/3 7.50

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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