OWN: Oprah Winfrey Network Scores Solid Ratings with Weekened Original Primetime Series

Categories: Network TV Press Releases

Written By

April 10th, 2012

via press release:

 

OWN: OPRAH WINFREY NETWORK SCORES SOLID RATINGS WITH WEEKEND ORIGINAL PRIMETIME SERIES

 

“Welcome to Sweetie Pie’s” Posts Series High Ratings on Saturday Up +22% W25-54 From Last Week's Spring Return

 

“Oprah’s Next Chapter” Featuring Bishop T.D. Jakes on Sunday Posts Triple Digit Growth VersusYear Ago Numbers

 

Los Angeles – OWN: Oprah Winfrey Network posted solid ratings over the weekend with its popular original primetime series "Welcome to Sweetie Pie's" and "Oprah's Next Chapter."

 

"Welcome to Sweetie Pie’s” hit a series high on Saturday, April 7 (9-10 p.m. ET/PT) posting a .60 W25-54 and 593,000 total viewers. The episode grew +22% from the prior week’s spring return (Saturday, March 31) and was cable's highest rated original series of the night in its time period for African American women 25-54.  The series also ranked #11 in its time period in W25-54 among 97 ad-supported cable networks.

“Oprah’s Next Chapter” Sunday, April 8 (9-10 p.m. ET/PT) featuring Bishop T.D. Jakes from his church in Dallas, Texas scored a .70 W25-54 with 759,000 total viewers, up triple digits versus year ago numbers in the key female demo.

 

“Welcome to Sweetie Pie’s” (Saturday, April 7 from 9-10 p.m. ET/PT)

  • .60 W25-54 and 593,000 total viewers
  • Growth versus prior week: +22% W25-54, +16% total viewers
  • Growth versus year ago: +186% W25-54, +121% total viewers
  • #1 original program in its time period for AA W25-54 among 97 ad-supported cable networks
  • #11 in its time period for W25-54 among 97 ad-supported cable networks

“Oprah’s Next Chapter” (Sunday, April 8 from 9-10 p.m. ET/PT)

  • .70 W25-54 and 759,000 total viewers
  • Growth versus prior week: +67% W25-54, +55% total viewers
  • Growth versus year ago: +133% W25-54, +85% total viewers
  • #2 in its time period for AA W25-54 among 97 ad-supported cable networks

Source: The Nielsen Company

OWN ratings are coverage ratings.

 

About “Welcome to Sweetie Pie's(Saturdays, 9 p.m. ET/PT)

“Welcome to Sweetie Pie’s” follows former Ikette Miss Robbie Montgomery and her dynamic family at their St. Louis soul food restaurant Sweetie Pie’s.  A backup singer for the soul duo sensation Ike and Tina Turner in the 1960s, Robbie Montgomery spent much of her time on tour cooking for the band.  After her lung collapsed and she could no longer sing, Robbie took her mother’s age-old soul food recipes and opened the restaurant known as Sweetie Pie's.  Now with two successful locations, Miss Robbie is upping the ante and preparing to open a third with the help of her son and business partner, Tim.  As Tim and his fiancée, Jenae, tend to their newborn son and plan their wedding, Miss Robbie – who, at 71, has never been married – continues to look for love and keep her family in line, especially her wise-cracking nephew Lil’ Charles.  "Welcome to Sweetie Pie's" follows the loud, loving and still very musical Montgomery family as they struggle with the demands of expanding their family-owned business and creating a legacy to pass on to future generations, one soulful dish at a time.  Produced by Pilgrim Studios, Executive Producers are Craig Piligian, Jenn Duncan, Jeff Keane, Tim Brietbach and Steve Luebbert.

Join the conversation on Twitter #SweetiePies

 

About “Oprah’s Next Chapter (Sundays, 9 p.m. ET/PT)

The new primetime series features Oprah Winfrey as she steps outside of the studio for riveting, enlightening and in-depth conversationswith newsmakers, celebrities, thought leaders and real-life families. Produced by Harpo Studios. Follow the conversation on Twitter #NextChapter

 

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives.  OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel.  The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.

 

Follow on Twitter @OWNTV

 
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