'Conan' Scores Significant Q1 Gains in Key Demos As TBS's Late-Night Series Marks Six Consecutive Months of Growth

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

April 11th, 2012

 

via press release:

TBS's Emmy®-nominated late-night series Conan started the year off with a bang as the show scored double-digit gains across all key demographics in the first quarter.

  • According to final Live + 7 data for Q1 2012, Conan's audience grew by +25% compared to the prior quarter, while adults 18-49 grew by +19% and adults 18-34 grew by +12%. For the year-to-date, Conan has averaged 1.1 million viewers, with 736,000 adults 18-49 and 433,000 adults 18-34.
  • Conan has charted six consecutive months of growth among adults 18-49, resulting in a +32% boost from the end of September to the end of March.
  • In an increasingly crowded late-night landscape, Conan's ability to attract young adult viewers has strengthened its position against broadcast and cable competition.
  • With the lowest median age (35) of all the late-night talk shows, CONAN's audience is significantly younger than those of its competitors, including The Tonight Show with Jay Leno (median age 58), Late Show with David Letterman (56), Late Night with Jimmy Fallon (52), Jimmy Kimmel Live (53), The Late Late Show w ith Craig Ferguson (52) and Chelsea Lately (37).
  • CONAN's Q1 delivery of adults 18-49 (736,000) topped competitors like Jimmy Kimmel Live (658,000); The Late Late Show with Craig Ferguson (627,000); and Chelsea Lately (636,000). On nights when both shows air (Mon-Thurs), CONAN also drew more adults 18-49 in Q1 than Late Night with Jimmy Fallon (721,000).
  • CONAN's youth-driven success is especially apparent in its ranking among adults 18-34 (433,000), which outpaced The Tonight Show with Jay Leno (349,000); Late Show with David Letterman (310,000); Late Night with Jimmy Fallon (272,000); Jimmy Kimmel Live (234,000); The Late Late Show with Craig Ferguson (193,000); and Chelsea Lately (376,000) i n Q1.
  • In addition to its 11 p.m. premieres on TBS, CONAN has expanded its viewer base through the network's 1 a.m. encore presentations. The combined delivery of the 11 p.m. and 1 a.m. telecasts reach nearly 1.5 million viewers, more than 1 million adults 18-49 and 620,000 adults 18-34 each night.
  • The success of CONAN extends well beyond the show's TBS telecasts to include widespread online and mobile viewing, as well as interaction through Facebook and TeamCoco.com. Video clips from CONAN – presented through TeamCoco.com and YouTube – attracted more than 23 million web and mobile video views in Q1. In addition Team Coco has scored 1.8 million fans on Facebook and is the #1 comedy brand on Google+. The ability to promote and consume content across multiple platforms has mad e CONAN a desired destination for guests to announce projects and attain media attention not possible with other late night shows.
  • Since premiering on TBS in 2010, CONAN earned three Emmy® nominations, including one for Outstanding Variety Music or Comedy Series and another for the show's exceptional team of comedy writers. The Team Coco website has garnered a wide array of industry recognition, including a 2011 Emmy® nomination for Outstanding Creative Achievement in Interactive Media and a 2011 Webby Award for Best Fan Site.

Produced by Conaco LLC, CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. Jeff Ross serves as executive producer of CONAN. The show originates from Stage 15 at Warner Bros. Studios.

 
  • Gary Middleton

    “The fact that he is topping almost all of the late night shows on the Big 4 networks (in 18-34) is HUGE. And, really, all he needs to succeed.”

    Not necessarily, BH. All those shows on the flagging Big 4 are on later, and doing poorly in that demo. The press release notably chose to steer clear of discussing most cable competitors that are on directly against Conan, where the demo comparisons would be way less flattering despite a gargantuan lead-in advantage from Big Bang Theory.

    If Conan continues to lose 2/3 of his lead in and lose substantially to Stewart/Colbert and Adult Swim in the key demos, and even be in a frequently-losing battle with 15 year old reruns of Friends on Nick At Nite, I think TBS will at least mull over other options.

  • Chuck D.

    I watch Conan because he is the least Political of all the choices. At one time Leno seemed to make impartial Political comments, but he’s gone much too far to the left for me.Letterman has always been to extreme left leaning. I will watch the one that is the least offensive about it and that is Conan.

  • Bob

    Gary,
    Why would TBS would have to mull over other options and ABC wouldn’t when with a substantial Nightline lead in, Kimmel gets no where near the number in 18-49 that CONAN puts up? Forget about the 18-34 numbers.

  • Gary Middleton

    “Kimmel gets no where near the number in 18-49 that CONAN puts up?”

    Not true. He does the same number as Conan in 18-49, despite a considerably lower lead-in and…most importantly…despite his number being a 5-day average including a Friday rerun.

  • Gary Middleton

    And ABC could well be mulling its options. It’s their job. But a 5-night-a-week show that can do more than 0.5 after Nightline is a questionable proposition. This is a show that ends at 1 a.m.

    Could another show or patchwork of reruns do more than 0.5 at 11 p.m. on TBS after Big Bang? Obviously it’s very plausible. So they have to consider how much better, what it would cost, etc.

  • Bob

    Are we looking at the same numbers? 736 is higher than 658, i believe that is a .6 vs. a .5.

  • Gary Middleton

    TBS is goosing its number with DVR (“Live +7″), which is not likely too compelling to advertisers whose commercials go through fast forward. As you probably know from the regular Late Night threads, Conan’s Live plus Same Day numbers come in around .52, right about where Kimmel’s does.

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