'CBS This Morning ' Up 11 Percent Year-to-Year in Key Morning Demographic Women 25-54

Categories: Press Releases

Written By

April 12th, 2012

via press release:

“CBS THIS MORNING” UP +11% YEAR-TO-YEAR IN KEY MORNING TELEVISION DEMOGRAPHIC WOMEN 25-54 FOR THE WEEK ENDING APRIL 6

“CBS THIS MORNING” DELIVERS WEEK-TO-WEEK BOOST IN BOTH HOUSEHOLDS AND VIEWERS, UP +6% IN HOUSEHOLDS AND +2% IN VIEWERS

 

CBS THIS MORNING is up +11% year-to-year in the key morning television demographic of women 25-54 (1.0/07 from 0.9/06), according to Nielsen live plus same day ratings for the week ending April 6. The CBS broadcast also delivered a week–to-week boost in both households (+6%) and viewers (+2%).

 

CBS THIS MORNING:

 

Week Ending April 6: Week Ending March 30 % Change:

 

HH Rating:

1.9/07 1.8/07 +6%

 

Viewers:

2.47million 2.42m +2%

 

Chris Licht is the Vice President, Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • redivycub

    They can thank Katie Couric for that.

  • Cappy S.

    I am so tired of the Today show and very excited to watch CBS This Morning.
    I have appreciated the objective reporting of Charlie Rose for many years.

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