Debut of 'Don't Trust the B in Apt. 23' Posts ABC's Best Retention in 1 Year Out of 'Modern Family'

Categories: Network TV Press Releases

Written By

April 12th, 2012

via press note:

With ABC’s 8-10pm comedy block returning to all-originals for the first time in 4 weeks (since 3/14/12) followed by a Revenge clip-show, the Net posted its strongest Wednesday since February in viewers and young adults – since 2/29/12.

 

  • · ABC was up over the same night last year in Total Viewers (+9%) and Adults 18-49 (+4%).

 

At 8pm, against CBS’ Survivor: One World and the start of Fox’s 2-hour Idol, ABC’s The Middle outdelivered NBC’s Off Their Rockers by 13% in viewers and by 31% in Adults 18-49. In addition, the ABC comedy beat out Survivor for its 5th straight original telecast in Adults 18-34 and Women 18-34.

 

  • · The Middle rose by double digits over its year-ago telecast on the evening, surging by 15% in viewers and by 17% in young adults year to year.

 

Retaining 100% of its young adult lead-in at 8:30pm, ABC’s Suburgatory towered over its NBC freshman comedy competition in its slot, more than doubling the numbers for NBC’s Best Friends Forever in Total Viewers (+110%) and Adults 18-49 (+133%). For the 5th time in as many first-run telecasts, the ABC freshman comedy outran the second half of Survivor: One World by double digits with Adults 18-34 (+15%) and Women 18-34 (+29%).

 

  • · Suburgatory delivered big year-over-year improvement for ABC in the half-hour, jumping by 27% in viewers and by 40% in young adults over original comedy programming on the same night last year.

 

Wednesday’s dominant #1 scripted TV show in Adults 18-49, ABC’s Modern Family nearly doubled its lead-in at 9pm to beat out its nearest scripted competition by 37% (CBS’ Criminal Minds). In addition, Modern Family finished as Wednesday’s #1 TV program among hard-to-reach Men 18-34, beating out Idol by 13% in the time period.

 

  • · ABC’s Modern Family grew over its year-ago broadcast by 7% in viewers and by 5% in young adults.

 

During the 9:30pm half-hour against the conclusion of Idol, ABC’s debut of Don’t Trust The B--- in Apartment 23 opened as the #1 scripted show in its slot across the 18-34 demographics (A18-34/W18-34/M18-34).

 

  • · Exhibiting improved lead-in retention for ABC, the series debut of Don’t Trust The B--- in Apartment 23 drew the Net’s biggest audience in the slot in over 3 months and its highest Adult 18-49 number in more than 2 months – since 1/4/12 and 2/8/12, respectively. In addition, the show improved the half-hour for ABC year to year with in Adults 18-49 (+4%).

 

  • · Holding strong retention of its Modern Family’s lead-in with viewers and young adults (68%/71%), Don’t Trust The B--- in Apartment 23 generated ABC’s best retention in the half-hour coming out of an original Modern Family in 1 year – since 4/13/11.

 

During the 10 o’clock hour, ABC’s Revenge: From the Beginning series recap show defeated NBC’s original Law & Order: SVU in both Total Viewers (+4%) and Adults 25-54 (+10%), while tying among Adults 18-49. In addition, beating original dramas on CBS and NBC in, ABC ranked #1 in the hour with Women 18-34.

 
  • richard

    know this person from breaking bad, but the show looks to boring to watch it. to anyone who did watch, is it worth watching?

  • John

    Yes!! Give it a chance. To me, it is the best sitcom to debut this season although I wish it had debuted in the Fall otherwise it could have been massive

  • Skylar

    Yes, its a great show.

  • Brisbane

    In other words, The B came in 4th place.

  • Nick

    ABC’s way of saying that Happy Endings is going to be cancelled. :-)

  • Mark

    I saw the first 2 episodes in advance on ABC.com, and I actually like the SECOND episode better. A lot of Pilot Episodes fall flat and seem awkward, but the 2nd Episode gets things off to a funny start right off the bat. Plus, it has that hunky guy who played Jimmy Olson on “Lois & Clark” in the first season! ;-)

  • I like this show

    I watched this show idk wasn’t that great to me. Will probably give it a second watch hopefully its better.

  • Tony

    YES! second episode is MUCH better. watch again next week!

  • forg

    Wow The Middle & Suburgatory beat Survivor in 18-34!

  • Juan

    I really liked it very funny show

  • wichitahusker

    @Nick — sorry to burst your bubble, but “Happy Endings” is guaranteed renewal for next season. It’s one of the highest rated shows on abc. Even on nights when it was the only new program surrounded by 2.5 hours of reruns, it still had ratings within the likely renewal category.

    For those that haven’t watched yet, “Don’t Trust the B****” is HYSTERICAL. Have a group of friends I watch TV with on Wednesdays and we all loved it. Hope to see it paired with “Happy Endings” next fall. They seem like a natural fit.

  • kenneth

    What up..ABC is tops.

  • Nick

    @wichitahusker

    ABC has limited slots in its comedy block. Out of 9 comedies this season, 2 are 100% going to be renewed (Middle and MF), 2 will probably be renewed (LMS and Suburgatory), and 2 were cancelled (Work It and Man Up). That leaves 3 unknowns: Apt. 23, Cougar Town, and HE. They are competing for 6 spots. ABC just expanded its comedy hour, and they are probably not going to do it again. Simple Math:

    4 slots taken by LMS, SBT, Middle, and MF.
    6-4=2

    Factor in 13 comedy pilots + better ratings for APT 23 + syndication for CT = 0 room for HE.
    13+2=15
    2-15= (-13)

    So unless HE is physics-defying, there’s no hope.

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