[table id=60 /]
Fox won the night with adults 18-49 and total viewers aswas steady vs. last Wednesday with a 4.9 adults 18-49 . Note, last week was adjusted up two tenths in the final numbers, so it's possible it's actually up on the week.
and both returned steady vs. their last originals with each drawing a 2.1 adults 18-49 rating. returned after a three week break with a 4.1 adults 18-49 rating, down 9% (four tenths) vs. its last original. The premiere of Don't ---- in Apartment 23 drew a 2.9 adults 18-49 rating. By comparison that's well below the best rating of the season (3.5). That's on par with how has performed out of this spring, though was following higher-rated telecasts of (example in February scored a 2.9 adults 18-49 rating out of a 5.5 adults 18-49 rating for ).
fell to a series low (for a regular telecast) 2.6 adults 18-49 rating and was steady with a 3.0 adults 18-49 rating. With more competition, was way down (21%) but still led the 10pm hour with a 2.3 adults 18-49 rating. While the return of Law & Order: no doubt considered to the drop for , it's still notable that could only tie a recap show (and it actually slightly trailed in total viewers).
Earlier in the night on NBC, Betty White:was down two tenths and was down 25% to a 0.9 adults 18-49 rating. Back at 9pm, with Brian Williams was down 25% vs. last week when it aired at 10pm to a 0.6 adults 18-49 rating.
Late-night results are below the primetime data.
Overnight ratings for Wednesday, April 11, 2012:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||with Brian Williams||0.6/2||2.75|
|9:30||ABC||Don't----- in Apartment 23 (Premiere)||2.9/7||6.98|
|ABC||: From the Beginning (Recap)||1.6/4||5.57|
|NBC||Law & Order:||1.6/4||5.42|
via NBC press note:
In Late-Night Metered Markets Wednesday night:
- In Nielsen's 56 metered markets, household results were: "Thewith Jay Leno," 2.8/7; CBS's " with David Letterman," 2.6/7; and ABC's combo of " ," 3.2/8; and "Jimmy Kimmel Live," 1.6/5.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 0.8/4; " ," 0.6/3; " ," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market household) beat CBS's "Latewith Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-4) topped "Late " (0.4/2).
- At 1:35 a.m., "with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.