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Cable News Ratings for Thursday, April 12, 2012

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April 13th, 2012

With 3.174 million total viewers, The O’Reilly Factor once again drew more viewers than most (4 out of 5 shows) of the NBC broadcast network’s beleaguered Thursday night  lineup. The O’Reilly Factor outdrew Community (3.091 million), 30 Rock (2.984 million), Up All Night (3.121 million) and Awake (2.677 million).  The only NBC show that tallied more viewers than The O’Reilly Factor last night was The Office (4.395 million).

Live + Same Day Cable News Daily Ratings for April 12, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,251            285            521
CNN         390            133            169
MSNBC         492            152            235
CNBC         188             62            104
FBN           70             11             29
HLN         235             86            129
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,465            554            973
CNN         652            221            285
MSNBC         915            276            431
CNBC         340            209            216
FBN           83             17             28
HLN         332            127            190
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,026            282            530
CNN Early Start/Starting Point         247            121            131
MSNBC Morning Joe         475            181            240
CNBC Squawk Box         142             34             74
HLN Morning Express w/ Meade         317            124            190
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,648            319            646
CNN Situation Room         519             89            139
MSNBC Hardball WITH C. MATTHEWS         712            159            288
CNBC FAST MONEY         191             27             85
HLN HLN SPECIAL REPORT         179             64             78
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,847            309            624
CNN John King USA         459             94            126
MSNBC POLITICS NATION         700            173            307
CNBC Mad Money         256             84            150
HLN Prime News         175             58             57
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,946            400            755
CNN ERIN BURNETT OUTFRONT         672            172            229
MSNBC Hardball WITH C. MATTHEWS         725            186            337
CNBC Kudlow Report         169             22             57
HLN JANE VELEZ-MITCHELL         317            103            144
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       3,174            687         1,187
CNN Anderson Cooper 360         645            205            269
MSNBC Ed Show         891            245            429
CNBC NHL QTR FINALS L         222            145            151
HLN Nancy Grace         416            172            241
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       2,478            571            993
CNN Piers Morgan Tonight         663            208            265
MSNBC Rachel Maddow Show       1,012            319            489
CNBC NHL QTR FINALS L         331            215            221
HLN Dr. Drew         354            127            191
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,708            406            730
CNN Anderson Cooper 360         647            249            321
MSNBC Last Word W/ L. ODONNELL         841            263            374
CNBC NHL QTR FINALS L         466            266            275
HLN Nancy Grace         238             85            146
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,217            340            579
CNN Anderson Cooper 360         324            139            141
MSNBC Ed Show         476            171            225
CNBC Mad Money         155             89            107
HLN SHOWBIZ TONIGHT         163             46            100

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Matthew

    “liberals should not be alowed to procreate. what a wonderful world it would be”

    Hahaha, I know, right? Nothing says “I favor a small government and the protection of life” like advocating for eugenics.

  • UpAndOver

    @jmr

    Some of the better qualities of liberals….

    L-ludicrous
    I-irrational
    B-blasphemy
    E-entitlement
    R-raunchy
    A-arrogant
    L-looser

  • suikostinger

    As I read these last 10 comments on here, I’m sitting here thinking, “people in here have said OBAMA is trying to divide this country?” Seems to me the people who just posted in here are dividing the country more than he EVER can.

  • suikostinger

    UGH!!! another one of those people that think looser is the same word as looser…..

  • suikostinger

    woops…..the last looser should be loser…..LOL :)

  • TC

    @UpAndOver
    Totally Well said
    100% Agree and that also goes to that Looser Wayne.

  • TC

    loser = Lost(Obama) + Looser(Obama)

  • Rod D

    So when Up and Comer calls Democra’s “looser”, does he/she/it mean that Democrats are more promiscuous than Republicans?

    I rather doubt it.

  • suikostinger

    loser = Lost(Obama) + Looser(Obama)

    uhhhhh, what?

  • Matthew

    Please make me the moderator of the Cable News comment section. I’d use my powers for evil, but I think you’ll find my tyranny to be an improvement over the current state of affairs

  • AppleStinx

    Keynes wrote: “Someone remind me why MSNBC switched the much better Lawrence O’Donnel with the much worse Ed Schultz?”

    MSNBC believed that a program rotation would bring higher ratings in primetime and ‘Last Word’ should be the last in the lineup. This Thursday looks “normal” (as it used to be) but more often than not MSNBC is needing far more P2+ viewers (say, ~30%) to beat CNN in the A25-54 demo (with the exception of ‘Rachel Maddow Show’).

  • MWA

    @DB
    Jeffy is back playing his childish games .Now it’s just a matter of time until ‘Queen Nancy’ will be giving her heart felt praise for Wayne J and JRM.

  • d.d.

    @Matthew

    “Mean ”words aren’t the problem …… a poster can become overinvolved , which doesn’t seem to me to be too mentally healthy . A lot of what I read here lately isn’t an attempt to be open to differing opinions , which is a way to learn. Even though I’m now a Conservative , I’ve been on the other side of the fence. Rigid opinions by anyone stagnates learning. I read both sides, but, stay mostly with Conservative thought with a little Liberal thrown in. I don’t like the devolving I’ve been reading here lately, & , a lot of it is coming from the Right….. disappointing, & just one person’s opinion.

  • Matthew

    Anoint me as the Idiot King of Cable News, with authority over the miscellaneous idiots, jerks, jerk idiots, scoundrels, ne’er-do-wells, and jokers that comprise the Cable News Comment Section family. Attached to this post is a PDF that includes my prior work experience and the weight I can currently dead lift

  • Matthew

    @d.d.: The situation you’re describing is nothing new, either within this section, or in society at large. Absolutism is not confined to any particular ideology, it’s just human nature. People, especially in times of fear, seek the comfort of the familiar; Introspection and critical thought can lead to upsetting things, such as a shift in core values, and we’d rather stick our fingers in our ears and go “LA LA LA” than accept the possibility of being wrong or being part of an immoral system. This is why most Internet communities with political discussion are almost always 80% one ideology vs 20% stubborn contrarians. Most people just want to post in an echo chamber. And, in case you think I have no sense of irony, I’m aware that your criticism can apply to me as well, both within recent days, and in the past.

  • Grammie

    I have never been able to understand this seemingly burning NEED for so many Lib Dems to constantly deride anyone who dares to have a different opinion, philosophy or preferences as mentally deficient and ignorant while they heap praise upon themselves as mental giants with stellar academic credentials and impeccable taste in everything.

    Perhaps it is because if they don’t make the comparisons absolutely no one else will?

    Carry on with whatever soothing balm your deepest fears of your own inadequacy demands of you. As a redneck formerly barefoot, pregnant and in the kitchen you may rest assured I find all you rather amusingly pathetic.

  • CNN fan

    Holy wow, someone spiked the Metamucil tonight. Y’all need a grown-up drink and a good night’s sleep.

  • George

    I am an independent. I can take Fox news and CNN even if they are slightly tilted. But boy you have to be awfully DUMB to watch MSNBC. I watch their line up and throw up to see how unabashedly biased they are. I cannot take more than two minutes of hate, lies and propaganda from them….which is ALL the time. How did Americans become so stupid??? They are cutting their own legs and life.

  • Grammie

    Certainly, young man. I never turn down a double Grey Goose or even Absolut, especially from such a witty and urbane young whippersnapper such as you.

    I’ve never seen any comment referencing Metamucil. Not me.

    In fact your wit is so refreshingly original that I spared you my normal response about the important ingredient to any cocktail is the right vintage Metamucil.

  • Snap Tie

    A dozen Secret Service agents with President Obama at the Summit of the Americas in Columbia have been relieved of duty because of allegations of misconduct. The “anonymous” tip that the misconduct involved prostitutes in Cartagena, Colombia

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