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Soap Opera Ratings: New Lows for 'Young & the Restless' and 'Days of Our Lives'

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April 13th, 2012

Ratings for the week of April 2-6, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 3,960,000 (-164,000/-603,000) <—– new low *
2. B&B 2,811,000 (-174,000/-16,000)
3. GH 2,244,000 (-11,000/-361,000)
4. DAYS 2,162,000 (-137,000/-201,000) <—– new low **

* Previous low: 4,065,000 (March 19-23, 2012)

** Previous low: 2,228,000 (March 28 – April 1, 2011)

Households
1. Y&R 3.0/10 (-.1/-.3) <—– ties low
2. B&B 2.2/7 (same/+.2)
3. GH 1.7/5 (same/-.3)
4. DAYS 1.6/5 (-.1/-.1) <—– ties low

Women 18-49 Viewers
1. Y&R 763,000 (-102,00/-131,000)
2. B&B 609,000 (-89,000/+106,000)
3. GH 538,000 (-32,000/-262,000)
4. DAYS 439,000 (-51,000/-175,000) <—– new low * (3rd straight week)

* Previous low: 490,000 (March 26-30, 2012)

Women 18-49 rating
1. Y&R 1.2/8 (-.2/-.2) <—– ties low
2. B&B 1.0/6 (-.1/+.2)
3. GH 0.8/5 (-.1/-.4) <—– ties low
4. DAYS 0.7/5 (-.1/-.2) <—– new low *

* Previous low: 0.8/5 (March 26-30, 2012)

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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Chrisann D

    UGGGHHHHHH!

  • Sean

    Maybe GH will start to gain some viewers, now that we know its safe!!

  • Bart

    YAY!! “Y & R” dips below the 4 million viewer average!!!

    WAKE UP, CBS/SONY!! TIME TO GET RID OF MARIA ARENA BELL AND HER POSSE OF SHOW-KILLERS!!!

  • Dr. TV

    Thank goodness ABC is still in the soap biz.

  • cc

    Nice to see GH inching up again. Until Days realizes there r more characters in Salem other then Sami, I won’t watch. Hope they can get that show on track again soon.

  • Ryan

    @cc GH is not inching up. It’s doing horrible. All soaps are doing horrible. They are down 361,000 from last year. Not even close to improving. Frankly, with ratings like this I’m really surprised ABC renewed GH. I think they just wanted to be nice to the longtime fans after the OLTL and AMC backlash by at least letting GH go off the air next year when it hits its 50th anniversary. GH and Days will both be done September 2013. Y&R and B&B may last slightly longer but not much if they keep having these sharp declines. Y&R is down 603,000 viewers from last year. Days has a second ‘reboot’ planned for the Fall again, but it’s a lost cause. Soaps are done. We are living in different times, and people are not interested anymore. It sounds harsh, but it’s true.

  • Thomas B. Castle

    The reason why the ratings are declining for soaps has nothing to do with the storylines, cast changes, etc. it’s actually because nobody watches them in daytime anymore. DAYS E.P. Greg Meng in the latest interview with TV Guide said that recent research done by SONY indicated that only one in four viewers are being counted by Nielsen. He went on to say that doesn’t even count soapnet viewing. I used to think that people actually were tuning out from the soaps but when I learned that these ratings we see each week do not include anything but viewers who watch on NBC at the original airing it’s no wonder it looks like nobody’s watching.

  • Thomas B. Castle

    Wake up people, THESE NIELSEN RATINGS ARE COUNTING ONLY DAYTIME REAL TIME VIEWING ONLY. They Do not include DVR, Internet, soapnet, or any other way that people view these shows. I mean come on seriously, how many people do you know that actually sit home and watch these shows every afternoon? I know dozens personally that watch DAYS and GH everyday and most if not all of them are under 49. But they watch in the evening on DVR and soapnet or online. Anybody I know that actually watch in the daytime are retired and that is why these ratings for 18-49 are dropping. 18-49 aged viewers watch their shows differently but I can assure you they are still there.

  • Lisa

    ABC didn’t renew GH to “be nice” to fans. It made a business decision. If The Revolution hadn’t performed so dismally out of the box, GH would have been cancelled this month. Anyway, I don’t see any of these shows consistently gaining back viewers basically ever. The audience is just going to continue to shrink. Look at GH, which has lost almost a third of female viewers in the 18-49 demo since last year alone. That’s a horrific statistic.

  • Pat

    It’s very clear that the only reason why ABC gave GH a reprieve was because of just how poor The Revolution performed, which speaks volumes because it was much cheaper to make than GH. It certainly wasn’t because of its own performance. Let’s be honest here-These ratings for GH are still terrible. It’s good that it bought more time, but it’s just a one-year renewal, which should tell you that ABC still isn’t sold on GH for the long haul.

    GH is not out of the woods yet-not by a longshot, and still has a lot of work to do to turn things around creatively with the quality of its stories and ratings-wise. If GH continues to hover where it is right now or goes down further next season, it will most likely go right back on the cancellation hot seat and ABC probably won’t be as kind next time around. This is probably its final warning and absolute last chance to get its act together. (btw, I’m not being a “hater”-just keeping it real and honest.)

    Given that The Revolution clearly failed, I think that because ABC/Disney has so much invested in Katie Couric, they want to do everything possible to see to it that her talk show launches with relative calmness and minimal controversy, thus trying to get the widest possible audience to sample her. Also, it would stand to reason that ABC felt obligated to allow GH to reach its 50th anniversary, a remarkable TV milestone and mark of longevity. It would have looked weird in the almanacs if they’d pulled the plug at 49 years.

  • Fantasia

    GH has been great the past couple of months. Bravo to the new writers.
    Soaps are not going to get anymore ratings. It’s a dying genre. It has nothing to do with the writing. People are just not into daytime soaps anymore.

  • Melanie

    @Pat, great post and totally agree 100%.

    Yikes at Y&R and Days!! GH better step it up quickly or it will be gone sooner than its 50th anniversary in April of next year.

    @Fantasia, agreed soaps are a dying genre, but it is the bad writing that turns people away to begin with so the majority doesn’t bother with coming back to watch anymore. Viewing habits have certainly changed throughout the years that’s for sure with a bunch of other options to choose from.

  • Jeff

    GH losing a few thousand viewers with a massive flop of a lead-in and in the midst of cancellation rumors, that’s not too shabby. Lost less viewers than the others last week. Not doing great, but looks be glass half-full about GH, after all, it did just get guaranteed for at least approximately 18 months.

  • Richard

    Thomas B. Castle, Come down out of the clouds please. You post the same thing over and over again under new names and make us think more people are agreeing with you. Well it has proven over and over again you don’t know what you are talking about.

    Even SON last week answered the same questions about who is counted. So you are completely wrong on that again.

    I’m sure if NBC was not worried about Days ratings like you want to make people believe they wouldn’t have fired the writers and all the actors they just fired. I mean they would have no reason too since the ratings aren’t accurate anyway. You may want to live in a dream world that soap ratings are okay but obviously NBC doesn’t share that same dream world you do.

    And ABC wouldn’t have fired Guza, Phelps, and now Wolfe if they were okay with GH’s ratings either.

    You can believe what you want if that makes you feel better but sorry man you are wrong.

    @CC

    Where are you getting that GH is inching up. The dropped in every category esp. the big demo. And tied lows they set last year when they were bleeding viewers. What numbers are you looking at?

  • Richard

    @Jeff

    Are you saying that after 49 years on the air people still don’t know when GH comes on if they want to watch?

    So they have to already be on ABC to watch GH?

    What happened to those same viewers last year when OLTL was the lead-in for GH? Why didn’t they stick around to watch GH then?

    Could it be simply that people don’t want to watch GH no matter what it’s lead in is? I mean they dropped and set lows with a good lead in and now they match those lows and drop with a bad lead in.

    Either people are too dumb to work their remote or they don’t want to watch?

  • Richard

    Pat, Very good post. Some excellent points. As I said yesterday GH has got a lot of work to do and a long road if they want to stay on. They have got to get lapsed viewers back. And sadly so many of us lapsed viewers have been burned so often it is going to be hard to get us back at this point.

  • Steve

    I am 25 years old & have watched Days ever since I can remember. I am unsure what direction Days should take. I was happy with the show, more or less, up until John & Hope in Alamania. I am upset about Christie Clark leaving but not Matt Ashford, Patrick Muldoon, or Sarah Brown. I have always had relatively good ideas with regard to where Days should go next. Apparently, viewers want more romance. This viewer does not! I want more suspense, intrigue, & action. We’ll see where Days goes & what the coming months bring with new writers & “epic firings.”
    n my opinion: Days Best Cast Members- Deidre Hall, Chandler Massey, Melissa Reeves, Suzanne Rogers, Judi Evans, Wally Kurth, Bryan Datillo, Susan Seaforth Hayes, Molly Burnett, Alison Sweeney, Christie Clark, John Aniston, Lauren Koslow, James Reynolds.

    Days Cast Members I can barely stomach: James Scott,& Josh Taylor,& Arianne Zuker,& Ian Buchanan,& Galen Gering,& Matt Ashford,& Shawn Christian (unless with Missy Reeves), Joseph Mascolo, Drake Hogestyn, Lisa Rinna.

    &=Fire

    Cast I would like to see return: John Martin (Bill Horton), Martha Madison (Belle Black), Billy Warlock (Frankie Brady), Jamie Lyn Bauer (Laura Horton), Roark Critchlow (Mike Horton)

  • Pat

    @ Jeff

    What numbers are you actually looking at? GH lost much more than “a few thousand viewers” from last week and last year in both total viewers and W18-49. And it’s been said many times that you can’t blame GH’s troubles squarely on The Revolution being its lead-in. GH has had virtually the same time slot for almost all of its 50 years and in case you forgot (or choose to forget), it was doing poorly even when the higher-rated OLTL still aired before it. It’s not as if people suddenly forgot what network airs GH and when. Seeing the ratings above, I’m honestly very surprised that ABC renewed GH. It’s all because of The Revolution bombing, nothing more.

  • Test Pattern

    Ouch. There really is no way to spin any of this…except perhaps the talk and game shows are maybe also tanking? Can’t say for sure since we don’t see those numbers. But when the usually reliable Y&R drops below 4 million viewers, it’s not just a “bad week.” It’s the end of soaps as we know it in sight. They can’t blame a bad lead in. The whole bottom is falling out of the genre. And we aren’t even in the middle of the summer yet, when daytime really is deserted. Time for CBS to dust off something – anything – like prime time repeats – for daytime soon.

  • Richard

    GH in the last year has just bled it’s 18-49 rating. Last year at this time they were consistently number 1 or number 2 in the 18-49 with a 1.2 rating. That was what saved them last year from getting the ax over OLTL and AMC or with them.

    They set that low of .8 last year with OLTL as it’s lead in, and now they are back down to it. So even with a good lead in they hit .8

    No matter how you look at it, it is not good.

    And once again to point out to “whatever his name is this week” the ratings that are posted at SON do include more than just the network ratings.

    GH has not hardly been 1.0 or higher at all in the key demo this whole season but a few times. If you will go to the site the season to date average for GH in the key demo is 1.1

    That is because the season to date numbers include the 7 day DVR viewing. GH is still gaining a good number of folks DVRing the show.

    Days was too I just noticed but Days must be losing DVR viewers finally as their Season to Date average has dropped from a 1.1 to a 1.0

    The guy at SON answered a lot of those questions last week too at his site.

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