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Soap Opera Ratings: New Lows for 'Young & the Restless' and 'Days of Our Lives'

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April 13th, 2012

Ratings for the week of April 2-6, 2012

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 3,960,000 (-164,000/-603,000) <—– new low *
2. B&B 2,811,000 (-174,000/-16,000)
3. GH 2,244,000 (-11,000/-361,000)
4. DAYS 2,162,000 (-137,000/-201,000) <—– new low **

* Previous low: 4,065,000 (March 19-23, 2012)

** Previous low: 2,228,000 (March 28 – April 1, 2011)

Households
1. Y&R 3.0/10 (-.1/-.3) <—– ties low
2. B&B 2.2/7 (same/+.2)
3. GH 1.7/5 (same/-.3)
4. DAYS 1.6/5 (-.1/-.1) <—– ties low

Women 18-49 Viewers
1. Y&R 763,000 (-102,00/-131,000)
2. B&B 609,000 (-89,000/+106,000)
3. GH 538,000 (-32,000/-262,000)
4. DAYS 439,000 (-51,000/-175,000) <—– new low * (3rd straight week)

* Previous low: 490,000 (March 26-30, 2012)

Women 18-49 Rating
1. Y&R 1.2/8 (-.2/-.2) <—– ties low
2. B&B 1.0/6 (-.1/+.2)
3. GH 0.8/5 (-.1/-.4) <—– ties low
4. DAYS 0.7/5 (-.1/-.2) <—– new low *

* Previous low: 0.8/5 (March 26-30, 2012)

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All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • diana

    I watch GH and DAYS, but neither of them has been “wowing” me lately .. GH still concentrating too much on Sonny and Luke, two washed-up characters that have been ruined so badly I don’t even want to watch them anymore, they make me sick! Where are the love stories on this show? I just see sex scenes. The last time I was riveted to GH was when John McBain arrived. But without Natalie, the yin to his yang, I’m losing interest in even him. Then there’s DAYS, which DOES have its “supercouples” Lucas&Sami, Jack&Jennifer, but now Jack’s been fired, what are they thinking?! I do like Chad&Melanie as well, but am bored by everybody else. I don’t know what’s going on with Carrie/Austin/Rafe, Carrie continually loses interest in Austin and falls for another guy, this is just like when she fell for Mike (a story I liked, btw! Bring Mike back!), she just seems so shallow and fickle, ugh! If they want to bring in women viewers, they’re going to have to give us some decent love stories.

  • Misha Lauenstein

    @Thomas B. Castle
    Meng said perhaps as few as 3 in 4 viewers are being counted, not 1 in 4!

  • gem

    Is GH really about GH? Why don’t they call it Sonny and his Mobster Friends or better yet ‘Mobs R Us’ Yeah soaps really had me and my friends hooked when I was younger and no one could come close to my supercouple ‘Bo and Hope’. We had a tv in the cafeteria and all our eyes were glued on that tv in between classed if a soap was on. My tastes have changed the older I’ve gotten and since I’m a minority…I really hate how they’ve treated minorities and voice my displeasure about it. I’ve warned my nieces about watching soaps bc the writing is horrible basically the same ish over and over again that you’ve seen a million times; and they don’t write for or pay much attention to minorities even when they are hired. For me GH fits squarely into that despicable category.

  • Meghan

    The reason Y & R is down is because the last two weeks have been sooooo boring. They need a new storyline that’s somewhat interesting. I’ve been watching for 25 years or more and the last two weeks I’ve been fast forwarding through the episodes because they’ve been so dull.

  • Rich

    I watch GH on DVR……Allows me to fast forward over the stuff I don’t care about…..

  • PMR

    I watch Y&R and Days faithfully but only on Soapnet. The local channels constantly interrupt them for useless news like a traffic jam so I choose Soapnet. So glad that it is still on the air. The Nielsen system is so out of date

  • Sean

    We MUST keep GH in front of The Chew!!!! Chew got 2.1 Million…Come on guys! GH has to stay number 2 in the Abc Daytime lineup Ratings-Wise.

  • Richard

    Sean, Looking at TV Media Insights, it looks like The Chew not only got close in total viewers, but they are now at .6 in 18-49 while GH is at .8. And both shows now have .4 in 18-34.

    Again I say I don’t see how anyone could even expect ABC to cancel The Chew at this point. It would be totally crazy for ABC to do that. The Chew is cheap to produce, and gets very respectable ratings.

  • Dana

    Who wants to bet that Days Of Our Lives will be the next soap canceled??

  • Justin

    Dana even with GH being renewed for a year Days is on contract until Sept, 2013…some time to turn things around.

  • Thomas Blake Castle

    @Richard: Are you too dumb and jaded to understand simple facts?

    . THESE RATINGS ARE ONLY FOR THE AFTERNOON ORIGINAL BROADCAST ONLY DVR, ONLINE VIEWING AND SOAPNET ARE NOT INCLUDED IN THE ABOVE NUMBERS.
    2. So saying that the genre is dying is not entirely true. Watching the show in the afternoon is dying as more and more people watch online, DVR etc.
    3. Richard have you ever heard of a company called RENTRAK? Its an alternative ratings service that is now being used by many television networks as an alternative tracking of viewership of television programs. RENTRAK has contracts with all the cable companies and uses real viewing data from the cable providers to tally actual viewership of TV shows SONY recently on its own solicited RENTRAK information to produce a true viewership count of it’s DAYS OF OUR LIVES AND THE YOUNG AND THE RESTLESS. What they found out was that vs. the Nielsen system only one in four actual viewers were being counted in the Nielsen ratings.

  • JayTN

    The ratings for some of the other network daytime shows (game shows excluded)…

    The View (ABC): 3.42 million
    The Chew (ABC): 2.11 million
    The Talk (CBS): 2.04 million
    The Revolution (ABC): 1.30 million (not that it matters anymore, but this is a series low)

    As far as “Days of Our Lives” go, it is safe until at least September 2013, when NBC’s contract with Sony expires (there is clause to extend that to Sept. 2014 without negotiating a new contract). “Days” problem – one of them, at least – is that they film too far ahead. They are reportedly 3 months ahead of what is actually airing. So, even if material from new head writers Gary Tomlin & Chris Whitesell were to start filming today, it wouldn’t get on air until August/September. Meanwhile, who knows what the ratings will look like at that time? Personally, I would only film – at a maximum – of six weeks in advance so changes to storylines that are either not popular or not working can be made with relative quickness.

    Much like ABC’s one-year renewal of GH is being seen by some as a last chance to ‘right the ship’, I believe the same is true of NBC’s alleged insistence that the soap change head writers. Personally, I think that Tomlin & Whitesell have a mandate from the network to improve the ratings at “Days” or else it is gone after Sept. 2013.

  • JayTN

    Thomas…SOAPnet is no longer a ‘national’ cable network. It only airs on those cable and/or satellite systems that have not worked out an agreement with Disney to air its successor Disney Junior. Whatever small viewership increase that SOAPnet may have offered the daytime soaps is surely even smaller now that it is not available nationally, just in certain markets. SOAPnet is gone, or at least going. It may continue to linger on the air in certain areas (I believe it took Dish Network about six months to convert over to TeenNick in a similar switch from one network to another), but for all intents and purposes, SOAPnet is gone.

  • Thomas Blake Castle

    Also, Richard not that I care what you think, But seriously how could I be changing my name if you know it is me in each post I present? Sometimes I might put my middle name in and sometimes I dont but i am always the same person and i want everyone to see that i am I always put at least my first and last name on each post I submit, unlike you, who uses a common first name to otherwise remain anonymous. By your posts attacking each and every person that might believe something diff. from you, I can assume you are a truly ignorant person who lacks the ability to comprehend factual information which prevents you from making educated decisions about topics you happen to show a reasonable interest. Dude, chill out and realize that the only way people will ever dessert the soaps is when the last four generations of human beings die off and all the remaining generations after us never watch an episode. The problem is that the majority of viewers time-shift their viewership which has severely skewed the Nielsen numbers. This is because Nielsen codes the serial daytime drama in a group different from all other programs which they monitor for ratings data. If a viewer fasts forward through even one commercial while viewing the program via DVR, the viewer is not counted. If the viewer waits to view that days program after 12am midnight, they are not counted into the DVR viewing. ONLINE VIEWING is not counted at all in the numbers listed in this article for each daytime serial drama. Soapnet is not counted into these numbers. Can you now understand what I am trying to tell you? True, if Nielsen does not update their system of tracking viewership the genre will continue to die. If they do, it will live on for many years. If this information had been provided and used before now, all of the cancelled soaps would have not been cancelled.

  • Victor

    I think y&r and b&b have been good for the past 2 weeks. Anyways personally to sit through the hour show without fast fowarding the boring parts would be tough but not impossible. It would be logical to make GH a half hour and put in another half our show. They need to get a new outlook of their strategies, because right now its not working. I highly dought they will cancel y&r and b&b anytime soon. How many talk shows do we need really? The chew, the talk, the view, katie, its really horrible.

  • Thomas Blake Castle

    @JayTN: I appreciate your enlightenment regarding the status of soapnets existence but as someone who works in this industry i am fully aware and have been for sometime of the demise of soapnet. I was reluctant to even include soapnet into my post as an example of another viewing option for the soaps but up until April 8, soapnet was still in every market. The reference to SONY and it’s new research results were based on the recent Feb sweeps period when soapnet was still in full force. Basically soapnet viewership added an additional 500-600,000 viewers daily to each soap. Sometimes it might have been more or less depending on what was going on but Soapnet was not cancelled because people did not watch it. It was cancelled by ABC because DVRs are becoming more prevalent which makes the necessity of having soapnet nonexistent

  • KoolRebel

    The best on Days are Abby, Austin, Bo, Chad, Ciara, Gaby, E.J., Lucas, Madison, Melanie, Nicole, Rafe, Sami, Stefano, Sunny, Victor & Will. I miss Phillip, Patch & Chelsia (Bring them back). The worst are Adrienne, Billie, Carrie, Jack, Jennifer, John, Lexie & Marlena. The rest of the cast are ok like Abe, Hope, Justin, Kate, Kayla, Maggie, Roman, etc. Plus bringing in Lexie’s family is a disgrace.

  • Thomas Blake Castle

    The only DVR viewing that is counted by Nielsen is the viewers who watch DVR and do not fast forward commercials. If even one commercial is fast forwarded, Nielsen does not count the viewer. Nielsen classifies serial dramas that air daily in a different category almost exclusively. The viewers who dont ff through the commercials add an average count of 400,000 viewers. (This is only included in the season to date ratings which are not reflected in the numbers and ratings listed above). The season to date ratings always show at least a four point increase for each program. Soapnet, which is being phased out yet still was if full force during the Feb. sweeps period adds in an average 550,000 additional viewers not being counted into the above listed viewers. Then there is online viewers who are also not included into these numbers…According to the most recent information made readily available that includes online viewing of only a program that is viewed from start to finish, 372,000 more viewers are added into the ratings. If you add all these viewers in, you will see that the soap are being watched by much more respectable numbers

    DAYS OF OUR LIVES ACTUAL ESTIMATED VIEWERSHIP

    DAYTIME ORIGINAL AIRING AVERAGE DAYTIME VIEWERSHIP (Nielsen) 2,414,000
    SEASON TO DATE AVG. DAILY DVR VIEWERSHIP(NO FF) 400,000
    SEASON TO DATE AVG. DAILY DVR VIEWERSHIP(FF) 665,000
    SEASON TO DATE AVG. DAILY SOAPNET VIEWERSHIP 550,000
    SEASON TO DATE ONLINE VIEWING (entire episode) 372,000
    SEASON TO DATE ONLINE VIEWING (partial episode) 226,000
    TOTAL ESTIMATED VIEWERSHIP DAILY AVERAGE 4,627,000

  • Thomas Blake Castle

    I chose Days of our Lives as the program in which I would use to illustrate how invalid the archaic Nielsen ratings system has become in recent years as households that have DVR access has increased at an average rate of 20% per each year over the last five years. Nielsen still lacks the capability to count the average DVR viewer and that has resulted in a decrease in viewership for all broadcast television programs and especially soaps. As soaps are still aired in daytime, few of their actual viewers are home to watch them when they air. Fans taped the shows on vcr for many years and these tapings were still counted by Nielsen. Then came the internet, soapnet, and lastly DVR which allowed those who had previously taped their shows on vcr many additional options to view the soaps. As a result of these technological advances, the ratings for each soap was negatively affected. It transitioned so quick that the television industry as well as the soap opera genre could not determine why the sudden drastic decrease in viewer counts had happened. Most of the soap opera programs fell victim to this shift in viewing which made them appear to be losing viewers in a drastic way. It is ridiculous for someone not to recognize that these factors are the real reasons why the soap genre is being killed off in a systematic fashion. People still watch them in the multi millions but unfortunately as Nielsen fails to change its systems to reflect modern day viewing habits, these beloved soap operas will meet their demise even though viewers are still watching in whatever format.

  • MWF

    @Misha: According to Soap Opera Central Meng stated it is as little as 1 in 4 DAYS viewers being counted and the fact that they are aware of this suggests they are looking carefully at what to do about it, leading me to:

    @Thomas Blake Castle: this is very interesting, good to see a post that moves the dialogue on rather than more speculation and conspiracy theories about why ABC renewed GH.

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