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Thursday Final Ratings: 'The Office' and 'American Idol' Adjusted Up; 'Scandal' Adjusted Down

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April 13th, 2012

 

The Office, American Idol and the 9PM Big Bang Theory repeat each were adjusted up a tenth while Scandal was adjusted down a tenth among adults 18-49 versus Thursday's preliminary numbers. 

Final broadcast primetime ratings for Thursday, April 12, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 4.3/13 15.81
CBS The Big Bang Theory - R 2.8/9 9.72
ABC Missing 1.4/4 7.91
NBC Community 1.4/4 3.09
CW Vampire Diaries - R 0.4/1 1.02
8:30 CBS Rules of Engagement 2.7/8 8.46
NBC 30 Rock 1.4/4 2.98
9:00 CBS The Big Bang Theory - R 3.1/8 10.21
ABC Grey's Anatomy 2.9/8 8.85
FOX Touch 2.3/6 8.17
NBC The Office 2.2/6 4.39
CW Secret Circle - R 0.3/1 0.86
9:30 CBS 2 Broke Girls - R 2.1/6 7.26
NBC Up All Night 1.5/4 3.12
10:00 ABC Scandal 2.0/6 7.28
CBS Person Of Interest - R 1.8/5 8.58
NBC Awake 0.9/2 2.68

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Petar

    r0ckmypants said:
    ABC should put Private Practice on Thursdays at 8.
    @r0ckmypants
    Only if they wabt to kill it FAST very fast!

  • MoHasanie

    @Petar

    Shonda isn’t that great. Her last show (Off the map) was a failure, Scandal has mediocre ratings, and Grey’s is in decline. I have a feeling, once Grey’s is over, she won’t be doing much.

  • rob60990

    “Scandal will survive! Its shonda rhimes show!”

    Tell that to Off the Map fans.

  • Ultima

    @Petar
    “The crime drama emerging as the frontrunner at the network on the drama side. Also picked up is comedy frontrunner Two Broke Girls!”

    crime drama is PoI off course! So, CBS are really good in testing and scouting! Perfect judgement! From the beging they selected frontrunner for drama and frontrunner for sitcom with 100% success

    CBS also thought really highly of How to be a Gentleman…

  • Petar

    @Beckham

    I think CBS will make testing and will decide wise! But even if POI does turn out to be their next franchise drama than again CBS can go with 2 hour comedy block! PoI will go to tuesday after NCIS or in 8! But you are right in the end, it’s all in the hands of CBS. And we will watch PoI no matter where is it!

    ps All other networks want to have CBS problems! I mean seriously NBC ABC will kill for CBS “tough decisions”! FOX also stay with only 2 singing reality shows one of with so underperform!

  • Petar

    CBS also thought really highly of How to be a Gentleman…

    @Ultima

    You catch me! Good point!

    @MoHasanie

    Well PP never was hit! And all seasons was with mediocre ratings, i think never even hit 3s, but again all my point is that one hit showgive you chance for 5 flops or shows with mediocre ratings like PP and scansal and network will keep it until sybdication because the name you are!

  • disney rocks

    @Petar, what the heck are you talking about? PP always used to hit 3s after Greys like 2 year ago, and even 4s!

  • Bee

    are most nielson boxes in the homes of CBS employees? or are they taking a bribe? because how is this possible!? damn it.

    and grey’s under 3.0 again? the show is stuck in the same bizarre high 2.0s/low 3.0s range that OUAT is in. it was awesome last night and i can only pray sandra oh gets an emmy nom (despite the emmy’s being “over” grey’s) cus she is unbelievable.

    too bad for missing. the show is pulling in almost 8 million viewers. but the audience is too darn old. i would say put it on fridays but i’m guessing it’s way too expensive for that with all the international filming. why can’t all ABC shows skew as young as apt. 23/CT/HE!

    this PP vs. scandal vs. GCB vs. BOP battle is stressful. it really is gonna come down to the wire if the shows all do really closely.

    but really, BOP has got to go. it only managed to recover for its last 3 eps and that was because of the lead-in and it still just managed a 2.0. unless ABC wants to try it on fridays, the show is dead on its own and only manages to get high 1.0s and very low 2.0s with DWTS help. GCB and PP can manage that with no lead-in.

    lastly, PP deserves the renewal right now for doing 2.1+ the whole season and cus it DESERVES a final darn season to wrap things up after 5 years. it managed a 2.6 standing on its own against full competition in november. and it hit 2.1 for its 3rd episode this season and managed to crawl all the way up to 2.8. shonda rhimes project + no cast/contract troubles + doing good for 17/22 episodes + showing it can recover in the ratings + managing mid/high 2.0s on its own = RENEWAL JUSTIFIED. if it gets brothrs&sisters-ed, i might go crazy. not to mention many PP viewers will boycott scandal and blame it.

    GCB and scandal, provided they don’t crash over the next several weeks, should both get 10-13 episode renewals. they’ve both been extremely steady and well-recieved (esp. scandal), but had the bad luck of premiering during this horrible spring. allow that buzz to carry on into the fall and let people catch up. if they still are barely hanging on, don’t order more episodes. cus right now, they both clearly would/could be doing a lot better.

    and the reason scandal gets major promotion is because, like revenge, ABC knows it’s got a good project that people will love, but might not tune in for because it may not seem so interesting. so they flood the air with promos.

    okay, novel done.

  • Gina

    Man, you mean to tell me they moved Up All Night to ABC and it’s STILL doing piss-poor, ABC should cancel it too!

    NBC Thursday sucks, only show I watch is The Office and I barely watch it anymore. And Awake, that show is dead (which is probably what it should have been named). Awake was DOA from the jump!

  • SJ

    @Bee

    I agree, unless ABC is planning on doing scripted Fridays, Body of Proof is done. The thing is, we don’t know what they’re going to do now that EM:HE is over and Shark Tank and WWYD probably won’t be ready until mid-season. I guess it doesn’t hurt to try some scripted content there for 13 weeks.

    BoP did horribly without DWTS, but it did have The River as a lead-in and let’s not forget the numerous random hiatuses from January-March. The 1.9 demo it gets with DWTS can easily translate to a 1.5-1.6 demo on a Friday for such an old-skewing show.

    Yes, GCB did OK on its own. But PP has never really had to air on its own this year apart from the 2-hour episode last November, which was heavily promoted. I think Private Practice and Happy Endings are in a similar situation, interestingly – their current ratings say “renew” – even if PP collapses the way HE did in its last couple of episodes, but they know what their ratings are going to look like next season and it ain’t gonna be pretty. While HE’s renewal is a foregone conclusion, PP’s best shot is to return as a mid-season show with a shorter order, which would mean that ABC would have to really, really hate some (most?) of their pilots.

    As for GCB and Scandal, I’d be very careful if I were ABC: I’d give them 9-10 episode orders so that they can prove they’re worthy of a renewal by December. If not, out with them. January is when ABC should be premiering the second batch of freshman shows. March and April premieres should be reserved for lost causes, not some of the best-reviewed shows of the season.

    Bottom line, my guesses for the chances of the four dramas are: Body of Proof – 33%, Private Practice – 55%, GCB and Scandal – 66% each. Of course, that can easily change if Scandal slips in future weeks. Truthfully, while Private Practice has the highest ratings of the bunch, it is also the one show that ABC can be sure will only go down in the ratings. Scandal and GCB can rise in the fall when more people are watching television and BOP can become a solid player on Fridays. PP can’t come back as anything more than schedule spackle.

    If ABC is feeling generous, we could be seeing all four renewed – BOP on Fri, PP for mid-season, Scandal and GCB in their current slots, which still leaves ABC three slots to premiere new dramas: Tue 10, Thu 8, Sun 9. Or if they’re feeling stingy, only one will make it (probably GCB, so that they wouldn’t have to premiere two shows back-to-back), they’ll premiere four dramas in the fall and throw a new unscripted show on Friday, plus they’ll have a whole bunch on the back burner for mid-season…

    What’s the buzz on ABC’s drama pilots? I haven’t really been keeping up with the pilot development cycle this year.

  • Teag

    Ugh. I wish Awake had 10 million more viewers. I gave up on Missing.

  • Lena

    Private Practice does better than Scandal. Keep in mind Scandal received a 2.0 against a REPEAT of POI. When it’s up against a new POI it’s going down, down, down! Private Practice averages a 2.4 over new episodes of POI. Plus, Scandal has had a tremendous amount of promotion against Private Practice which routinely gets none. Anyone know why ABC refuses to show PP any love? They bump it around and hardly ever promote it.

    Also, I recently started to watch Missing- Great show. It’s problem is the 8pm time slot. People aren’t watching at 8. Put it on at 9 or ten and watch the ratings soar. It’s a great show but people like me who don’t watch tv early haven’t had a tast of it.

  • r0ckmypants

    @Petar – Private Practice has been on the air for five years. They can’t kill it fast if it’s already lived a healthy life.

    None of the new dramas ABC has tried in the timeslot have even made a dent. To put a new comedy up against Big Bang Theory would be even dumber. So why not move something established? And then PP would still be close enough to Grey’s that its viewership would be more likely to move with it.

  • OMG

    ABC needs to nurture shows. Modern Family didn’t hit more than 4.0 during its first season. And now 4.2 is the season low, because ABC allowed it to grow so much that it built its audience.. The Middle was expected to be cancelled in the first season, but managed to grow in the ratings, because ABC allowed it to grow.

    This year is one of the most successful pilot season ABC had. But they need to handle their shows properly. Considering GCB’s sort of steady performance in the spring, it does have the potential to bring in huge ratings. Once Upon A Time and Revenge too. I remembered when ABC aired Revenge for 7 episodes straight, the audience grew to a 3.0 adults 18-49 ratings.Then it took a one-week break. Came back with a 2.6. Then aired it on THANKSGIVING (!!!!!!!) where it got a 2.1 Then the next week it came back with a 2.4. And then the breaks and all, Revenge’s next six episodes are around 2.4-2.5. Now I hope this is the show’s core fanbase, and they will be back next week. Given the strong production and storyline of the show, they deserve good ratings.

  • CarZ

    @Lena when did PP air against a new POI?

  • rob60990

    “What’s the buzz on ABC’s drama pilots? I haven’t really been keeping up with the pilot development cycle this year.”

    Last Resort is the only ABC pilot with buzz so far.

  • rob60990

    “Keep in mind Scandal received a 2.0 against a REPEAT of POI. When it’s up against a new POI it’s going down, down, down!”

    It’s never going to face a new POI unless it gets moved to 10 next year and Scandal gets renewed. It faced a new Mentalist last week when it also pulled a 2.0.

  • myra

    ABC! is dumb! CBS is really the best right now! FOX! IS PATHETIC! NBC IS MESS I REMEMBER THURS WAS HIGH RATED! CWWHO CARES ANY MORE!

  • John A

    CBS shouldve aired Big Bang Theory repeats from 8p-11pm. Be interesting to see ratings for that.

  • Spencer

    American idol
    CBS- Certain Renewal
    ABC- Certain Renewal
    NBC- Certain Renewal
    CW- Certain Renewal

    Touch
    CBS- On the bubble (Friday show Possible renewal
    ABC- Likely Renewal
    NBC- Certain Renewal
    CW- Certain Renewal

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