Viewership of NHL Playoffs on NBC Sports Network Up 22% Through Two Days

Categories: Press Releases

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April 13th, 2012


via press release:

NBC Sports Network’s Day 2 Average Up 20% vs. Last Year


Blackhawks-Coyotes Up 31% vs. Last Year; Capitals-Bruins Up 13%


Wednesday’s Opening Night Total Audience on Two Channels Up 34% vs. Last Year’s One-Channel Coverage



NEW YORK – April 13, 2012 – Through two days of the 2012 NHL Stanley Cup Playoffs, NBC Sports Network’s viewership is up 22% compared to the first two days of last year’s playoffs (600,000 vs. 490,000), according to official national ratings data released today by The Nielsen Company. In addition, the second night of coverage on NBC Sports Network (formerly VERSUS) on Thursday was up 20 percent compared to last year’s Day 2 (541,000 vs. 451,000).


NBC Sports Network’s coverage of the Coyotes 3-2 overtime victory over the Blackhawks registered 499,000 viewers, up 31% vs. last year (381,000). Coverage of the Bruins 1-0 overtime win over the Capitals was watched by 576,000 viewers, up 13% vs. last year (510,000).


The Sharks 3-2 overtime victory over the Blues was watched by 320,000 viewers on CNBC. There was no comparable coverage last year as this is the first year in NHL history that all playoff games are being shown nationally.


OPENING NIGHT TOTAL AUDIENCE UP 34%: Wednesday night’s three-game Opening Night coverage of the 2012 NHL Stanley Cup Playoffs on both NBC Sports Network (double-header) and CNBC had a total audience of 3.59 million viewers, a 34% increase vs. last year, when NBC Sports Network (formerly VERSUS) was the only channel to show games (2.68 million).




  • Rabbit

    More excellent ratings for NBC Sports Network. Hopefully they’ll continue to grow.

  • iggy

    Judging by the ratings trends, it’s just a matter of time before NBC starts airing Sunday Night Hockey.

  • Branden

    @ Iggy-

    The NHL Playoffs are doing better than some of the NBC shows! (when aired on NBC)

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