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TV Ratings Friday: 'Grimm' Rebounds; 'Undercover Boss' Dips, But Leads 'Shark Tank;' 'Fringe' & 'The Finder' See Lows

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April 14th, 2012

Scoreboard CBS ABC UNI NBC FOX CW
Adults 18-49: Rating/Share 1.5/5 1.5/5 1.4/5 1.2/4 0.9/3 0.3/1
Total Viewers (million) 7.447 5.185 3.692 4.812 3.134 0.941

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ABC and CBS split adults 18-49 leadership for Friday the 13th and CBS was tops with total viewers.

CBS's Undercover Boss shed a tenth from last week dropping to a 1.7 adults 18-49 rating. From 9-11p the Lionel Richie and Friends concert averaged a 1.6 adults 18-49 rating.

Shark Tank returned from repeats with a 1.6 adults 18-49 rating.  Primetime: What Would You Do? dropped a tenth vs. last week to a 1.4 adults 18-49 rating and 20/20 was up a tenth vs. last week to a 1.6 adults 18-49 rating.

NBC's Grimm was up big, relatively speaking, rising three tenths from last week to a 1.6 adults 18-49 rating. Dateline was up a tenth from last week to a 1.1 adults 18-49 rating.

As already posted, Fringe fell back to a series low-tying 0.9 adults 18-49 rating and also at a 0.9 adults 18-49 rating, The Finder fell to a series low.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, April 13, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Undercover Boss 1.7/6 6.99
ABC Shark Tank 1.6/6 5.60
NBC Who Do You Think You Are? (R) 0.9/3 4.73
FOX The Finder 0.9/3 3.37
CW Nikita (R) 0.3/1 0.91
9:00 NBC Grimm 1.6/5 4.96
CBS ACM Presents: Lionel Richie & Friends in Concert 9-11p 1.4/4 7.68
ABC Primetime What Would You Do? 1.4/4 4.76
FOX Fringe 0.9/3 2.90
CW Supernatural (R) 0.4/1 0.97
10:00 ABC 20/20 1.6/5 5.19
NBC Dateline NBC 1.1/3 4.75

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Via NBC press note:

In late-night metered-market households Friday night:

*             In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.5/4.

*             In the 25 markets with Local People Meters, 5adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.5/3.

*             At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-4) topped "Late Late Show" (0.4/2).

*             At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Sports Preemption

    @ Matt

    I don’t have a doubt that in the future, TV networks will figure out how to monetize DVR ratings or find some other alternative. It can’t continue like this for much longer.

    That being said, it will really suck if Fringe gets cancelled just before that happens. It’s inevitable that this monetization will happen- maybe in the next few years. It’s a shame Fringe was ahead of its time- both in concept and ratings, I suppose.

    I don’t really see how they could. The same commercials play during DVR viewings as live, and Nielsen households that have DVR factor in commercial plays within 3 days in their C3 ratings. But that’s the difference between DVR and On-Demand. DVR automatically assumes that you can fast forward through commercials, as many people do. And if you aren’t watching the commercials, how are they supposed to make money but still allow you to fast forward?

    You could find a way to turn DVR into a kind of pre-recorded television block that can’t be fast-forwarded, kind of a mix between DVR and On-Demand, but then that doesn’t really work for live television events like sports and potential overruns.

    Until you move away from a system with recording of live television, I don’t see how DVR can be monetized any more than it is with Nielsen unless you take away the inherent ability for DVR to allow fast forwarding as has been allowed with On-Demand, but then this causes a huge backlash and takes away one of the functionalities that people really enjoy about DVR.

    You got any ideas. Or you just gonna imagine a world where Fringe does well on some arbitrary metric?

  • tscchope

    If FOX continues to air shows that make it look like a cable channel on Fridays, it’s bad news for the network. Viewrers won’t be the only nes who don’t choose FOX, its advertisers will start not thinking about FOX on a Friday at prime time.

    It’s time to pull both Finder and Fringe (herineafter called Cringe)these shows and burn them off latenight or early morning. Cringe had ratings of 4 and 9m viewers in its first season. Now it’s lucky to get 3m. That tells its own story. A show that could have been mainstream, instead chose to pander to its cringenistas and retreat into the “scifi lager”.

    Cringe has lost FOX money in its last two seasons. Is FOX going to be able to recoup those loses on a 13 episode fifth season, unjustified by its ratings? If that were the case, it would already be renewed. But it isn’t and Fox can’t. Fox should be able to make more money off its comedy shows airing on a Friday.

  • John A

    Fringe this season has been poor especally since coming back from that month break. Next ep looks good though. Id prefer a small 7 ep 5th season instead of 13 dragged out episodes. A short order would be better done.

  • disney rocks

    Better schedule for a week of movies on Dinsey channel-

    Monday- Pocahontas, Pocahontas 2, Mulan, Mulan 2, Pocahontas, Pocahontas 2, The cheetah girls, The cheetah girls 2, The cheetah girls: one world

    Tuesday- Pinochio, Dumbo, Bambi, Bambi 2, Good Luck Charlie: It’s Christmas!, Frenemies, Geek Charming, Avalon high, Den brother

    Wednesday- Frenemies, Den brother, Dumbo, Bambi, Bambi 2, High school musical, Geek Charming, Starstruck, Harriet the spy: blog wars

    Thursday- Avalon High, Good Luck Charlie: It’s Christmas, Chicken Little, Meet the Robinsons, High school musical 2, The suite life movie, Pincochio, Sleeping beauty, The Little mermaid

    Friday- Beauty and the beast, Aladin, The suite life movie, Lemonade Mouth, High school musical 3, Mulan, Mulan 2, Phineas and Ferb: across the 2nd dimension, Radio Rebel

    Saturday- (10 Am start time; 10 movies) Phineas and Ferb: across the 2nd dimension, Chicken Little, Meet the Robinsons, Sleeping beauty, The Little mermaid, Beauty and the beast, Aladin, Sharpay’s fabulous adventure, Radio Rebel, Lemonade Mouth

    Sunday- (11 AM start time; 6 movies) Lemonade Mouth, Radio Rebel, Starstruck, Harriet the spy: blog wars, Brother Bear, the brother bear sequel(if there is one)

    And there’s plant more….

    NOTE- Nearly every movie gets to air twice. The High school Musical films get to air twice due to them having a marathon had I wrote a schedule for the week after this.

  • disney rocks

    i meant plenty, not plant. LOL!

  • Fake Me Out

    I’m getting ready to call my bookie to make a bet on the number of comments that will pile up on the post that announces that Fringe is either renewed or ‘canceled’ … I figure the “I told you so” crowd from both camps will have a field day … so I’m guessing the O/U should be 1000? Sound about right? Or am I being to conservative?

  • Sports Preemption

    @ Fake Me Out

    My guess is a 2-day gloat-a-thon that reaches 700 posts, so put me in for the under.

  • Simple Man

    Fringe needs to go back to a monster of the week formula, X-Files style. Sure the show is intriguing, but it is also difficult to follow for casual viewers, MOTW formula with a underlying main arc will boost the shows ratings. Throw in a few vampires, werewolves and some zombies in for good measure.

  • Mickey 1.0

    @SarahL
    There is absolutely no evidence that the ratings fluctuations with these shows have any relationship. The only thing that is clear is that each show has its own audience, period.

    I keep seeing comments from people who watch two or all three of Supernatural, Fringe and Grimm, and who have to play Kiss, Marry or Kill. (Or in this case, Watch Live, DVR or Skip.) There is some overlap between the three audiences, as one would reasonably expect given the three are genre shows that would interest genre fans. The only thing we can say with any confidence at this point is that Supernatural’s ratings are affected very little, they’re very consistent no matter what the other two shows are doing. However, both Fringe and Grimm have bounced around quite a bit, and at least in the last couple of weeks when one has gone down the other has gone up. I’m not going to compare the two over the whole season because I don’t care enough to bother, but there’s no way to say with any certainty that they are not affecting each other.

  • Terry

    test

  • Terry

    testicles

  • Mickey 1.0

    @Tessa
    I’m hoping the same thing happens with Grimm. Although your post isn’t that encouraging maybe if I watch the show I’ll reach that defining moment when I become invested in the characters. It’s worth a try.

    It’s also interesting to note that I watched the entire run of Fringe (up to the latest hiatus) and never cared for any of the characters. I wonder what that says about that show. Nothing about the quality I’m sure because I feel exactly the same way about The Walking Dead characters yet I think it’s one of the best shows on TV.

    Just because I’m still not clicking with the characters on Grimm doesn’t mean you won’t. I clicked with the Supernatural characters in the pilot. Everyone’s going to have their own affinity in their own time.

    Likewise, caring about the characters is essential to me but other people might be happy with just a well-told story.

  • Mickey 1.0

    @RS
    Last fall, I wanted to give all 3 genre shows that were scheduled at the same time (way to go networks!) a chance. SPN was first to watch; Fringe was second; and Grimm was third. Then when Fringe, which was losing me last year, totally lost me this year, I moved Grimm up to second place.

    This is exactly the kind of comment I was just talking about! People interested in all three shows and having to play Watch Live, DVR or Skip. It seems to me at least Grimm and Fringe would be doing better if they weren’t all competing for the same genre audience, who knows, maybe Supernatural as well.

    We would need one of Fringe’s alternate universes to find out, see how they would fare were they not going head to head. I don’t know if Supernatural dipped when Fringe was moved to Friday, but maybe Fringe would’ve done better on Fridays had Supernatural not already been there. Likewise, Grimm could have gotten even better ratings had Fringe and Supernatural not already been there.

    I have to say at the beginning of the series, I didn’t even remember the names of the main characters except Monroe (who steals every episode he’s in)…In contrast, I know every character’s name in Once Upon a Time. In fact, I know both (Fairy Tale Land and Our World) names for each character who exists in both worlds. That’s good writing; it makes you care about the characters.

    Huh, now that you mention it, I still can’t name the characters, except for Monroe who is the one character I like. Is the lead’s name Nick? And I think his girlfriend is Juliet? Am I close? Now I’m going to have to look it up. I have the same experience with OUAT, I can name them all and their alter egos too. That’s what I look for in good writing as well.

  • Jack Shepard Fan

    The only show which I can remember all the characters names is Lost, still do two years after the show ended.

  • therock

    even Fringe Fans admit the show should be canceled …good to see

  • SarahL

    @Mickey 1.0

    However, both Fringe and Grimm have bounced around quite a bit, and at least in the last couple of weeks when one has gone down the other has gone up. I’m not going to compare the two over the whole season because I don’t care enough to bother, but there’s no way to say with any certainty that they are not affecting each other.

    This comment is full of the exact false assumptions that I was responding to in the first place. This is a ratings site and if you took the time to do a quick review of the season’s ratings before making this statement, you would see that there is absolutely no consistent pattern to the fluctuations in Grimm, Fringe, or Supernatural. It is pretty clear that while the audience might like this genre, it is not jumping from show to show. If this was remotely true, then whenever one is in repeats the ratings of the other should have a major increase. After all, Grimm gets .7 in repeats. Yet this never happens. In fact, Fringe hit its first series low when Grimm was in repeats.

  • JRR2

    Am I the only one that still likes The Finder?

  • ZapBob

    Undercover Boss…LOL Who watches a one hour commercial?

  • Hugh

    Great numbers for Lionel :)

  • Sidney Britol

    They should move Fringe to Sunday afternoons like ABC did to Alias when that show was on its final legs.

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