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TV Ratings Friday: 'Grimm' Rebounds; 'Undercover Boss' Dips, But Leads 'Shark Tank;' 'Fringe' & 'The Finder' See Lows

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April 14th, 2012

Scoreboard CBS ABC UNI NBC FOX CW
Adults 18-49: rating/Share 1.5/5 1.5/5 1.4/5 1.2/4 0.9/3 0.3/1
Total Viewers (million) 7.447 5.185 3.692 4.812 3.134 0.941

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ABC and CBS split adults 18-49 leadership for Friday the 13th and CBS was tops with total viewers.

CBS's Undercover Boss shed a tenth from last week dropping to a 1.7 adults 18-49 rating. From 9-11p the Lionel Richie and Friends concert averaged a 1.6 adults 18-49 rating.

Shark Tank returned from repeats with a 1.6 adults 18-49 rating.  Primetime: What Would You Do? dropped a tenth vs. last week to a 1.4 adults 18-49 rating and 20/20 was up a tenth vs. last week to a 1.6 adults 18-49 rating.

NBC's Grimm was up big, relatively speaking, rising three tenths from last week to a 1.6 adults 18-49 rating. Dateline was up a tenth from last week to a 1.1 adults 18-49 rating.

As already posted, Fringe fell back to a series low-tying 0.9 adults 18-49 rating and also at a 0.9 adults 18-49 rating, The Finder fell to a series low.

Late-night ratings are below the primetime data.

Overnight broadcast primetime ratings for Friday, April 13, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Undercover Boss 1.7/6 6.99
ABC Shark Tank 1.6/6 5.60
NBC Who Do You Think You Are? (R) 0.9/3 4.73
FOX The Finder 0.9/3 3.37
CW Nikita (R) 0.3/1 0.91
9:00 NBC Grimm 1.6/5 4.96
CBS ACM Presents: Lionel Richie & Friends in Concert 9-11p 1.4/4 7.68
ABC Primetime What Would You Do? 1.4/4 4.76
FOX Fringe 0.9/3 2.90
CW Supernatural (R) 0.4/1 0.97
10:00 ABC 20/20 1.6/5 5.19
NBC Dateline NBC 1.1/3 4.75

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Via NBC press note:

In late-night metered-market households Friday night:

*             In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.5/4.

*             In the 25 markets with Local People Meters, 5adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.5/3.

*             At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-4) topped "Late Late Show" (0.4/2).

*             At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Jiji Moran

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  • Jiji Moran

    darned!

  • Brian

    Go Grimm!

  • Robert M

    @JRR2

    No I like the Finder as well. Only bad thing is only around a million of us out there. That gets use down into Fringe rating and there is no logical reason a show gets renewed at that level. Nothing about Fringes last renewal was logical.

    Thanks
    Robert

  • Percysowner

    I think there are ways to monetize DVR viewing for shows, but it would require some out of the box thinking. First a consensus has to be reached that the advertisers don’t really care if people actually watch the commercials, they care that people know about the brand and why it is something people should buy. Frankly, if Supernatural fans were willing to describe the commercials that run during Supernatural and share them on the Internet AND if people were willing to give feedback to the advertisers telling them what was in the commercial, what were the good points of the product and why they would or would not buy the product there would be feed back. Heck, the advertisers could give vouchers stating what show the commercial was shown on to be turned in within 2 weeks of a show to generate sales on products, for movies or time sensitive products the the voucher would have to be redeemed within 2-3 days, for bigger purchases like cars, a voucher would have to be redeemed within a month or by the end of whatever sales period is in the ad. It wouldn’t even have to take money off, just present it to show what show the viewer was supporting. Then it wouldn’t matter if the show was viewed when it aired the commercial message would still reach viewers and those who want their shows to succeed would be able to give financial support while buying a product they could use.

    DVRing is becoming more and more common. Advertisers and sponsors are going to have to come up with a way of generating sales while compensating for time shifting.

    I think there are ways to work with streaming, downloading and other markets that can satisfy sponsors, if some creative thought it put into how to get the message out. No one has come up with this kind of thinking yet.

  • leo

    i want FRINGE!!!!!!!!!!!!!!! one good show syfi on tv

  • JJMorgan19

    I’m an avid viewer of Fringe. It’s had more creative highs than lows, and I believe it deserves closure. I don’t understand the people just coming to bash the show. They must simply want attention? Someone said something about wanting it gone to clear up their Friday night, but contradicted their statement by saying they watch Grimm? I don’t know if it’s because you can only afford basic cable and have no other means of entertainment, but there’s a lot more things you can be doing . You’re acting as if you’re forced to watch Fringe otherwise. I don’t know. Maybe you only receive Fox and are incapable of turning off your television, haha. I wouldn’t know.

  • JJMorgan19

    Robert,

    It is logical Fringe was renewed. While Fox isn’t benefiting much, Warner Bros. who does international distribution is making lots, so for them to basically give Fox the show for free for syndication… it makes money for them. Logical.

  • KS

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  • The End

    @JJMorgan19

    Warner Bros giving Fox Fringe for free makes no sense. They will at the very most give Fringe at a price that doesn’t lose Fox money. No more or less.

    Work out how much a show rating 3 million, with a 1.2 ish on average would need to make to produce a profit, now work out the fee associated with that using those guidelines and you have your answer.

  • Simon

    Fox is close to renewing Fringe for a fifth and final season, TVWise has learned. For the past couple of months, Fox has been having discussions with Warner Bros. Television about the future of the low rated series. Sources familiar with said discussions tell me that, while there are still a few points that need ironing out, a deal for a fifth and final season of 13 episodes is expected to be reached within the next few weeks.

    I’m told that one issue that has been resolved is the length of this fifth and final season; with WB initially pushing for a full season of 22 episodes, while Fox expressed that they would be more comfortable with a “limited episode order” of 7 – 13 episodes, which would get the show close to or past the 100 episode mark required for syndication. Another issue that has been widely reported on is Fox’s licensing fee for the series. I’m told that WB has offered Fox “a substantially lower” fee for the fifth season. As such, insiders tell me that they expect Fox to announce the renewal of Fringe for a fifth and final season of 13 episodes in the coming weeks.

    This news will come as a relief to fans of the series, which has had a hard time in the ratings for its last two seasons. The latest episode of the sci-fi series attracted a mere 3 million viewers and a 1.0 rating in the 18-49 demographic in live+same day. With those numbers, most shows would be looking at certain cancellation, but the amount of money Warner Bros. stands to make from off-network syndication deals is the driving force behind the series’ future. The only real question that still needs to be answered is will we see an announcement before the network’s upfront presentation in May?

    http://www.tvwise.co.uk/2012/04/exclusive-fox-to-renew-fringe-for-fifth-and-final-season/

    Posted in the other topic. If this turns out as planned, SUCK IT HATERS!

  • pandorajinel(formerly Erin)

    @KS
    I think it was me that said Kripke only planned for three seasons. My source was Kripke’s own words from various interviews. During the DVD extra interviews of season 1 he admitted to only having the show planned through season 3. Exactly how much of season 4 and 5 he had planned and how much he was able to actually use following the 2007 writer’s strike is up for debate as he’s admitted that originally Dean was going to be saved from hell at the expense of Sam going dark side in season 3 rather than what happens in season 4. That would be why there are hints of Ruby trying to convince Sam to “do something he won’t like” i.e. drink demon blood and develop his powers in the middle and last episodes of season 3. And in the season 5 dvd interviews he admitted that he hadn’t planned ahead to use the croatoan virus in exactly the way he ended up using it, he just knew that they’d left a loose story end and they happened to have a convenient way to tie it up. Sort of. There’s no explanation for why it didn’t get released anyway after Lucifer went back in his cage.

  • SarahL

    Gawd, I hope that Fringe is renewed if only shut up you people. I simply don’t under some of you Fringe fans. You got four seasons of a show with troubled ratings. Why are you not happy? Why the bitterness and anger?

  • Dan S

    Um, why is everything suddenly in italics ? Glad to hear that Fringe will likely get a 5th & final season giving it 100 eps for syndication. Despite its low numbers this show will be well remembered 20 yrs from now like the X Files & Star Trek.

  • observer

    Go Grimm!

  • KS

    I don’t think Fox is in position to cancel the shows, like it used to do before. Fox had a steep fall this season. It is almost gonna be equal to NBC next season.

  • Debsafan

    I love Grimm, Hope they leave it where it is. Everyone should give The Finder a chance. It has a great cast of people to like. The stories could be better.

  • Robert M

    @Sargalaso

    ALthough I agree that Firefly was great TV the fact is its rating were sub 5 Million during session one. I don’t knoe what it was in demo but that is really low for any session one show. Although it developed a strong online following it general appeal to a large audiance just wasn’t there.

  • Robert M

    JJMorgan19,

    Yea but if I was a fox share holder I would be yealling from the roof tops if a show that lost money in Session 3 was renewed but with reduced fee’s to at least giving it a change to make money only it ratings were even worse and we lost money on Session 4 I would be asking what makes them think they could be making money on a short session 5?

    Thanks
    Robert

  • AC75

    I hate Fringe, but it will be renewed. No need to toss those “suck it” and “I told you so” comments my way.

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