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TV Ratings Saturday: NASCAR Races Fox to Victory While 'Titanic' Sinks and 'The Firm' Rises

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Written By

April 15th, 2012

Scoreboard FOX CBS ABC NBC
Adults 18-49: Rating/Share 1.8/6 0.8/3 0.8/3 0.5/2
Total Viewers (million) 6.226 4.427 4.109 2.259

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FOX's decision to air sports in place of its longrunning Saturday franchise COPS looks like a good one. Its broadcast of NASCAR easily won the night in both adults 18-49 and total viewers.

ABC aired part one of its Titanic miniseries which got an 0.8 rating in adults 18-49. For comparison, last week the network’s annual airing of The Ten Commandments got a 1.6 in adults 18-49.

CBS’s 48 Hours Mystery got a 1.2 in adults 18-49, up from a 1.1 last week.

On NBC, Escape Routes got a 0.3 rating in adults 18-49 even with last week. The Firm got a 0.4 up from a 0.3 for its last episode on March 31.

 

Broadcast primetime ratings for Saturday, April 14, 2012:

Net Show 18-49 Rating/Sh Viewers (millions)
FOX NASCAR Racing (8-10PM) 1.8/6 6.23
ABC Titanic (8-11PM) 0.8/3 4.11
CBS CSI: NY - R 0.6/2 3.64
NBC Escape Routes 0.3/1 1.20
CBS CSI: Miami - R 0.7/2 4.13
NBC The Firm 0.4/1  1.99
CBS 48 Hours Mystery 1.2/4 5.51
NBC Law & Order: SVU - R 0.8/2 3.59

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
  • Dario

    LOL the firm is up! THERE IS HOPE PEOPLE!

  • Masterbreel

    The Firm is just pathetic, it is a real shame for the actors en writers of it that it got burned off on saturday

  • John A

    Wow Titanic is a flop just like in the UK.

  • SoundableObject

    Titanic is bombing here in the UK too. The first episode did well. The second did okay. The third did abominably. Now the final episode airs tonight and I expect it will slip further.

    Difference is of course, here in the UK it had a good timeslot and still failed to hold the audience. It is a complete critical failure.

  • Greg

    And the funny part is that The Firm is doing only a couple tenths lower than Rock Center. lol

  • ACP

    The Titanic aired already here in Canada, finishing up last Wednesday, and I’m not surprised it didn’t do well. It was a hot. awful. mess.

  • hubertwentland5

    please don’t dive any further with the-cw-worthy lead in, GCB.

  • Red Jane

    Come on people – No surprises here….Isn’t everyone sick of Titanic-themed TV shows, movies re-releases and auctions of the most irrelevant minutiae….

    The Firm going up … yeah… from 0.3 to 0.4 … is this the biggest 2012 TV flop?

  • Ultima

    @Red Jane
    Isn’t everyone sick of Titanic-themed

    Today is the anniversary, so it will all be over soon!

    is this the biggest 2012 TV flop?

    Easily. It’s probably the lowest rated drama ever (on the four big broadcast nets).

  • Dan C.

    The Titanic mini-series was better than I thought. I was thinking rip-off before it began, but it wasn’t. Started slow and jumbled, but became more understandable as it went. Only problem: some of the scenes repeat (one scene was shown within each of the three episodes at the same place). I’ll tune in to the finale tonight, see the ending and hope it delivers a satisfying conclusion.

    As for its rating: Completely expected. Right where I wanted it. Saturdays are low, so why not have low expectations? Don’t bat on it too much, guys. It was coming.

  • Nadine

    Evidently, people prefer their seas to be parted. :-)

  • TheOneAndOnly

    Can someone tell me if these ratings and viewers are good for csi miami?

    sorry i’m from russian and don’t know.

  • JJ

    Big ratings for NASCAR. The trailer parks must have been rocking last night. I wonder if sales of Miller High Life and pork rinds were up as a result.

  • Networkman

    With Titanic as lead in, I expect GCB’s ratings to drop some more.

  • jr

    John Lucasmania

  • AC75

    It’s strange that Titanic did so bad, and not just in one particular country, either. It did bad all over. I’ve seen most of it, and it was OK, but nothing like people expected when word came out that Julian Fellows was heading it up. I think everyone thought it would be as grand and engaging as Downton Abbey… mistake. Even with this being the 100 anniversary of the sinking, people aren’t willing to sit through it.

  • RMH

    @TheOneAndOnly- It was a repeat so it doesn’t matter, but if it were a new episode that would have been horrible.

  • UKTVFan

    I thoroughly enjoyed the first three parts of Titanic last night, and can’t wait to see the finale tonight.

    I wonder why ABC even bothered licensing Titanic and then abandoning 3/4 of the mini-series in the Saturday graveyard with little promotion. Well, I say little promotion because the first promo I saw on ABC for Titanic was this past Friday night.

    So, with just 4 million watching Parts 1-3, tonight’s finale seems destined to to horribly, right?

  • Kdude

    Titanic bombed in the UK so I didn’t expect it to do any better in America.

  • Columbo

    Titanic bombed in the ratings because no one gives a crap about the story anymore. It’s been done to death.

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