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TV Ratings Saturday: NASCAR Races Fox to Victory While 'Titanic' Sinks and 'The Firm' Rises

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Written By

April 15th, 2012

Scoreboard FOX CBS ABC NBC
Adults 18-49: rating/Share 1.8/6 0.8/3 0.8/3 0.5/2
Total Viewers (million) 6.226 4.427 4.109 2.259

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FOX's decision to air sports in place of its longrunning Saturday franchise COPS looks like a good one. Its broadcast of NASCAR easily won the night in both adults 18-49 and total viewers.

ABC aired part one of its Titanic miniseries which got an 0.8 rating in adults 18-49. For comparison, last week the network’s annual airing of The Ten Commandments got a 1.6 in adults 18-49.

CBS’s 48 Hours Mystery got a 1.2 in adults 18-49, up from a 1.1 last week.

On NBC, Escape Routes got a 0.3 rating in adults 18-49 even with last week. The Firm got a 0.4 up from a 0.3 for its last episode on March 31.

 

Broadcast primetime ratings for Saturday, April 14, 2012:

Net Show 18-49 Rating/Sh Viewers (millions)
FOX NASCAR Racing (8-10PM) 1.8/6 6.23
ABC Titanic (8-11PM) 0.8/3 4.11
CBS CSI: NY - R 0.6/2 3.64
NBC Escape Routes 0.3/1 1.20
CBS CSI: Miami - R 0.7/2 4.13
NBC The Firm 0.4/1  1.99
CBS 48 Hours Mystery 1.2/4 5.51
NBC Law & Order: SVU - R 0.8/2 3.59

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.

 
  • Spencer

    @Dario
    There is no hope

  • Freddy Arrow

    I think a lot of people just thought ABC was re-airing the movie from 1997.

  • Bee

    lol is it too late for ABC to air the 4th part at 7PM today and replace the 9PM hour with a repeat of GCB, scandal, or OUAT? lol not like many people would care.

  • Tina

    I probably wouldn’t have watched anyway, but I did think titanic was a rerun of the movie when I saw it on the schedule while looking for the annual ten commandments….guess trying to cash in on the non-hype of titanic 3d backfired

  • tvfan

    The Firm is so good. I wish it wasn’t dead.

  • JamesS

    The Titanic series is dire. It does everything wrong that the James Cameron movie did right. It’s a sign of the level of quality of the Cameron movie that this series seems so second rate. The acting seems second rate, the sets cheap and the whole feel vacuous and without emotion. I never rated Julian Fellowes and this is just one example of why.

  • a p garcia

    I though it was the re-airing of the movie opposite NASCAR auto racing. There can only be one winner-NASCAR. I saw the seas part last week!

  • MJDB

    @Dario:

    The Firm was cancelled.

  • Erik

    I had no idea there was a mini-series, or I would’ve watched it. Shame on ABC for poor promotion.

  • Jeffrey Grimshaw

    I’ll just wait for “Titanic & Aliens”.

  • Spencer

    @MJDB
    The Firm has not offiicially benn cancelled
    But I still think the show is terrible
    The Story lines and actors suck

  • sam

    If anyone is interested in watching something fictional about the Titanic, why wouldn’t the watch the movie version? I really don’t understand why people think it is a good idea to remake things to death. I wouldn’t even think of watching this and I assume lots of people agree. Put money and talent into new subjects and projects, not endlessly redoing old ones.

  • sam

    “they” sorry.

  • Ultima

    @sam
    If anyone is interested in watching something fictional about the Titanic, why wouldn’t the watch the movie version? I really don’t understand why people think it is a good idea to remake things to death

    Which movie version? Cameron’s Titanic was just as much of a remake as this was.

  • a p garcia

    ? If the Firm goes lower will NBC ban it from the airways?

  • Debsafan

    I recorded the NASCAR race. Because I got to watch it in person. As far as the other shows go. I’m not sure why they are even still on TV. Know people in high places I guess.

  • a p garcia

    Since the first 3 episodes of the mini-series Titanic were on Saturday and it bombed and Sundays episode is before GCB, I hope GCB isn’t hurt that much. Even a repeat of QUAT would have been better.

  • http://tvbythenumbers.com Bill Gorman

    “The Firm has not offiicially benn cancelled”

    It doesn’t get anymore “official” than this. Saturday burn off means “we’ll let all the episodes that we foolishly paid for air, but this show’s *never* hitting our air again”.

    If you’re waiting for a press release from NBC announcing “The Firm is canceled” you’re going to wait forever….

  • jp

    there was a time saturday nights was the night to stay home and watch tv. Now not anymore. Its thursday and sundays now. As far as the FOX plan of airing sports on saturday night. I say why not. With everything migrating to cable, it gives sports fans like me hope over the air tv and sports properties remaining together in the future.

  • chris

    I thought Titanic was actually going to be the James Cameron Titanic with Kate Winslet naked, but instead it was this thing. Lame.

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